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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Kawaii Stop

Jan 28, 2026  on Shopify

I just spent hours setting up all automations, flows, and logic only to find out that Omnisend forms don’t embed and popups won’t show at all on my site. I contacted support and spoke with Irem, and honestly, this was the worst support experience I’ve had on Shopify in years. They: blamed the Horizon theme (false) claimed custom HTML can’t be injected (also false) said they “checked the code” and found nothing (despite screenshots and the code being there) offered zero actual debugging or solution passed responsibility back to me instead of fixing their broken app Every excuse, no ownership, no fix, just deflection. I’ve worked with dozens of Shopify apps. When something breaks, good teams help you solve it. This team just tried to make it not their problem. At this point it’s clear: they want the subscription, not the responsibility. Extremely disappointed. Hours wasted. And absolutely unacceptable support for a paid app.

Seed World

Jan 26, 2026  on Shopify

i just wanted the plan you can see here on the app store, $16 / month - EVERYTHING in Free plan, plus: 6,000 emails/month instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy

WoodenCrew

Jan 21, 2026  on Shopify

I spended so much time trying to configure this app. First - I was not able to validate my domain because the same validation method was used by track123. Second - Strange pricing policy, where I should pay for total amount of customers, not for actual amount of sent email. Third - MY FAILED DELIVERY RATE 30%! I never had any issues not with YOTPO not with Shopify Flow. Customer support ask me to speak with Shopify.

OROMO ROASTERY

Jan 21, 2026  on Shopify

WROST EXPERIENCE EVER! STAY AWAY FROM THIS SERVICE. PLEASE NOTE ONCE YOU PAY YOU CANNOT REFUND YOUR MONEY!

DrSleeep.ae

Jan 21, 2026  on Shopify

BIG MISTAKE Worst onboarding experience ever. I had to chase them so many times. They have layers for support that is dysfunctional. I was happy with Yotpo but they stopped SMS and they recommended to move these guys. Unfortunately waste of time and loss of potential revenue.

Floena

Jan 07, 2026  on Shopify

Really dissapointed, we are trying to setup and make test, but everything is buggy, and the customer support has zero knowledge how to support un, really unhappy with the experience.

Chocolate and the Chip

Dec 04, 2025  on Shopify

Very disappointed and feels scammy. After deleting the app, the monthly sms subscription is still active, so be sure to go to your store settings and cancel that subscription. I learned this the hard way and support was not helpful.

Unfortunate Cadaver

Dec 03, 2025  on Shopify

If I could give them no stars I would. Was charged for 3 months on November 5th, 2025, come December 3rd--I cannot send any emails due to an undisclosed error (saving failed, try again). Contacted Omnisend and was gaslit that it was somehow my fault even with trying on two different laptops, three different browsers, and two mobile phones that were not connected to the same wifi network. Support refuses to refund me even though their policy states they will "consider a refund" under specific circumstances: "A customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it.". I paid for three months and used less than one. I'm still being charged for the other two months even with uninstalling and closing my account with this company due to this negligent behavior on their part. Don't be me, find a better company to use to manage your email list!

Vianne Jewellery

Dec 02, 2025  on Shopify

Misleading information to get you upgrading to pro plan! Upon signing up, I was shown the information on their website that I would be getting 6,090 monthly sms with the pro plan. So I signed up to the pro plan (which I also took a screenshot of this information shown on my computer and have proof of this). I, then, sent my first sms campaign to 1,161 contacts and their website showed that my sms credit was already almost used up! I contacted support and was told that the original message with 6,090 monthly sms shown to me was just an estimate though this *estimate* part was never shown or included in their information when I signed up. I'm truly disappointed and feel like I was scammed to use their pro plan.

VNLA

Nov 20, 2025  on Shopify

What a joke.. On the shopify site it says pricing is $16 for the Pro version, however when you click on the more details it jumps to $59. However when you start going through the process of signing up, they have the price at $145. TALK ABOUT BAIT AND SWITCH

Xewlighting

Nov 13, 2025  on Shopify

This is the worst app I've ever seen—they banned my account for no reason whatsoever. If I could, I wouldn't give them even one star.

Nina & Maria

Nov 12, 2025  on Shopify

Precisei utilizar envio de SMS para divulgar uma campanha que tinha data e hora certa para iniciar, fiz um teste na sexta-feira e verifiquei que as mensagens não estavam chegando, entrei em contato com o suporte que me informou que me retornariam em 72h, avisei que precisava solucionar antes de segunda-feira. Ninguém me retornou e hoje quando questionei me deram um retorno dizendo que não consegui enviar por conta de um link, o que não é verdade visto que fiz o teste de diversas formas inclusive sem link nenhum e a mensagem simplesmente não chega. Estou profundamente insatisfeita com a ferramenta e com o suporte fornecido.

Nina & Maria

Nov 10, 2025  on Shopify

Precisei utilizar envio de SMS para divulgar uma campanha que tinha data e hora certa para iniciar, fiz um teste na sexta-feira e verifiquei que as mensagens não estavam chegando, entrei em contato com o suporte que me informou que me retornariam em h, avisei que precisava solucionar antes de segunda-feira. Ninguém me retornou e hoje quando questionei me deram um retorno dizendo que não consegui enviar por conta de um link, o que não é verdade visto que fiz o teste de diversas formas inclusive sem link nenhum e a mensagem simplesmente não chega. Estou profundamente insatisfeita com a ferramenta e com o suporte fornecido.

The NXT X

Oct 10, 2025  on Shopify

Very frustrating and unfortunate cant get issue resolved

La Jetée

Sep 25, 2025  on Shopify

This terrible app and company. I signed up, paid money which will be over $500. My account was hacked and large amount of emails were added to customer list. Spam email went out to over 30,0000 people from my company email. How did it happen?! This can potentially ruin my company! I cancelled my account immediately and wrote support. The security of their customer's is not top priority. I cannot believe this happened. I will be emailing Shopify to report this

Whiter Smile

Sep 06, 2025  on Shopify

I wanted to move away from Shopify’s built-in emails and had high hopes for this app. I spent hours setting up templates only to find they were very basic and not much different from Shopify’s. There was also an issue with the review request template, which I had integrated with Stamped reviews. Then I was told they were removing the review request feature entirely, saying they don’t see the value in asking customers for reviews. That’s a crucial part of running an online store. Honestly, the whole experience was confusing and disappointing.

Casio London

Aug 01, 2025  on Shopify

Horrible. Doesn't work properly. Customer service is laughable.

CONCHUS - Natural Soap & Skincare

Jul 31, 2025  on Shopify

After much research I decided to move my email marketing, after 7 years with Mailchimp, to Omnisend. It promised so much, especially it's strong integration and powerful tools for Shopify. THIS PLATFORM DOES NOT FULLY INTEGRATE WITH SHOPIFY. I spent DAYS and DAYS and DAYS creating all my automated flows, only to realise that Omnisend hadn't sync'd my customer order data fully. I have customers who have ordered 22 times in Shopify, only showing 3 in Omnisend, I have customers who have ordered 15 times in Shopify only showing 1 in Omnisend - every customer I have looked into does not show the correct order number, so this means ALL my segments and triggers DO NOT WORK correctly. I have spent HOURS and HOURS and HOURS on the Omnisend live chat, i've spoken to 6 or 7 different people, who all took my on a wild goose chase making changes to my segment and email triggers, even though I mentioned several times that I didn't see what difference this would make if the actual order data wasn't correct. I was dismissed, and as they are 'experts' went along with all the changes they progressively asked me to make, and guess what, NONE OF IT WORKED because the customer order data isn't correct!!! It's been passed to technical teams, developers, etc and still it's not correct. I've paid for my membership for 3 months upfront (as a small business this is a lot!), I emailed them separately begging for help over a week ago and have had no reply, and now my live chat contact has gone quiet. I'm behind in all areas of my business as this has taken up so much of my time - JUST AVOID.

Olivia Joy Studio

Jul 25, 2025  on Shopify

If anything happens in life that takes you away from your store and omnisend for more than 6 months, they delete everything. Every campaign along with every email you've acquired. I used omnisend for about 9 years and loved it until life got in the way and they deleted all of my hard work and contacts. I do not recommend using their marketing services.

Reduceri247

Jul 24, 2025  on Shopify

Abusive Account Suspension & Stolen Credit – Avoid at All Costs I topped up my Omnisend account with $400 solely to use their SMS order confirmation feature. After using only $200, they suspended my account without warning or justification and now refuse to refund the remaining $200. This is not just unprofessional – it’s outright theft. No response, no transparency, no accountability. I trusted this app because it was listed in the Shopify ecosystem, but clearly, Omnisend operates with zero integrity. Shopify should take action against this kind of abuse. Stay away – there are far better and more ethical alternatives.

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