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MagnifyProfit

Develop by Shopify

$9-$99

/ Month
Free plan available 14 Days Free Trial

Our App can predict lifetime value of your customers.

Predict lifetime value
Track expenses
Forecast profitability
Create income statement
Analyze unit economics
Retention analysis

About MagnifyProfit

Launched Apr 05, 2023

Categories

Built by Shopify

Address

Ijdoornlaan 1463D, Amsterdam, 1034BM, NL

Website Support Portal Privacy policy Tutorial FAQ Document
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(20 Reviews)
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Introduction Video

Description

Track and optimize profit across ads and your store. Know your Break-Even ROAS and Revenue.

MagnifyProfit helps Shopify stores understand whether their store and ads are truly profitable. It calculates Break-Even ROAS (the minimum ROAS required for profitable ads) and Break-Even Revenue (the revenue level where your store becomes profitable). The app provides actionable insights to help improve ad efficiency and store-level performance toward and beyond break-even targets, so merchants can make more informed decisions. MagnifyProfit also automates profit reporting and forecasting.

MagnifyProfit helps Shopify stores understand whether their store and ads are truly profitable. It calculates Break-Even ROAS (the minimum ROAS required for profitable ads) and Break-Even Revenue (the revenue level where your store becomes profitable). The app provides actionable insights to help improve ad efficiency and store-level performance toward and beyond break-even targets, so merchants can make more informed decisions. MagnifyProfit also automates profit reporting and forecasting. more
  • Acquisition analysis: Track profitability across all marketing channels and ads
  • Retention analysis: Uncover customer repurchase patterns and lifetime value
  • Break-even analysis: Identify efficiency and revenue needed to reach break-even
  • Profit analysis: Income statement automation and simulation

Pros

  • Provides detailed insights into past financial performance.
  • Helps evaluate the efficiency of the store to break even.
  • Offers strategies to improve store efficiency if not breaking even.
  • Estimates the revenue needed to reach break-even.
  • Identifies ways to increase profit post break-even.
  • Facilitates acquisition analysis to assess marketing channel performance.
  • Delivers retention analysis to understand customer repurchase patterns and lifetime value.
  • Automates and simulates income statements for better financial planning.

Cons

  • Potential lack of real-time data can limit immediate decision-making.
  • Requires accurate input data for reliable predictions, which might be challenging for some users.
  • May have a steep learning curve for users unfamiliar with financial analysis concepts.
  • Complex calculations and predictions might be overwhelming for small business owners.

Top Helpful Reviews

PICHI DESIGN

Jan 12, 2026  on Shopify

MagnifyProfit is an extremely useful app for anyone running paid ads or managing e-commerce marketing. It provides clear, real-time insights into advertising performance and overall marketing effectiveness, making it much easier to monitor results as they happen. The cost tracking and financial data are especially valuable, helping with budget control and accurate profit analysis. Having all these key metrics in one place offers a reliable reference for decision-making and campaign optimization. Highly recommended for sellers and marketers who care about performance, efficiency, and profitability.

Hikesity

Oct 14, 2025  on Shopify

Excellent app for tracking profits and marketing efficiency! It clearly shows which channels drive real profit, automates income statements, and provides smart break-even insights to guide growth. A must-have for data-driven store owners!

Organic Cotton Clubs

Oct 09, 2025  on Shopify

This app is very intuitive, helping us clearly understand the store's profit model. It also integrates advertising data from various channels and covers some costs that I had overlooked. Highly recommended to everyone!

WISP

Sep 21, 2025  on Shopify

Before using this app, I had to wait three months for my bookkeeper to tell me whether I made a profit or loss. Now, MagnifyProfit gives me that answer instantly with automated profit statements. It’s fast, clear, and a huge relief for running my business.

Prime Gift Ideas

Sep 19, 2025  on Shopify

Absolute no brainer for any serious store owner. The insights are super clear and accurate and it shows exactly where the money is going. It takes all the guesswork out of tracking profits so you can actually focus on scaling.

My Store

Sep 18, 2025  on Shopify

Magnify Profit is easy to use and very helpful. It clearly shows profit, costs, and margins, and works perfectly with Shopify. Highly recommend!

Showery UK

Aug 28, 2025  on Shopify

This app has completely changed the way I run ads. Before, I was guessing when it came to profitability, break even points, and scaling decisions. With MagnifyProfit I can finally see in real time which campaigns are truly making money and which ones are just burning budget. The break-even analysis and income statement features alone are worth it — I no longer waste hours on spreadsheets trying to figure it out. Now I can make smarter decisions, scale confidently and actually turn ads into profit. If you’re running ads on Shopify and you don’t have this app you’re literally flying blind. This is a must have.

Ecollective Store

Jul 24, 2025  on Shopify

The ability to automatically generate insights from various sales & marketing channels and other online data sources is a game changer. I no longer have to spend hours crunching numbers and entering data into spreadsheets. This app does it all for me! But what truly sets this app apart is its predictive capabilities. It forecasts my store's profitability based on each customer's lifetime value and acquisition cost. This feature is invaluable for making informed decisions about marketing strategies, customer acquisition and allows me to allocate resources more effectively. Moreover, the user interface is intuitive and aesthetically pleasing. I can quickly access all the data I need, and the app's visualizations make it easy to understand and act upon the insights provided. I'm very excited for other features, analysis and capabilities this app will release in the future. In summary, this app is a must-have for any business owner looking to streamline financial management, increase profitability, and make data-driven decisions. It has made my life easier. I can't recommend it highly enough.

Spaze

Jun 26, 2025  on Shopify

We have used the MagnifyProfit app for 3 months and found it incredibly helpful. The acquisition analysis (Ads) report consolidates ROAS data across all platforms, making it easy to understand performance in one place. It also highlights the breakeven ROAS for each channel, which helps us clearly see where we should increase ad spend and where to cut back. In addition, the income statement simulation feature gives us a forward-looking view of our business. Being able to project growth over the next 24 months is a valuable tool for planning and decision-making.

Classy Carry

Mar 31, 2025  on Shopify

It took some effort to input all my fulfillment expenses and fixed costs like rent and salaries, but it was definitely worth it. Now that I have my break-even ROAS, I can effectively monitor and optimize my ad performance across Meta and Google.

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