Lifesight: Attribution & MMM

Develop by Lifesight

Built for Shopify

Free plan available

Incrementality-powered attribution for eCommerce businesses.

Ai-powered recommendations

Incrementality-powered attribution

Granular channel-level insights

Optimize ad budget

Remove media planning guesswork

Causal inference analysis

About Lifesight: Attribution & MMM

Launched Aug 30, 2022

Built by Lifesight

Email :

[email protected]

Address

80 Raffles Place, #54-01/02, UOB Plaza 1, Singapore, 048624, SG

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Description

Bridge the gaps in attribution and make better decisions with unified marketing measurement

Lifesight is a unified marketing measurement platform designed to help Shopify businesses make better decisions. We unlock the full potential of your marketing and customer data with our AI-powered measurement suite that leverages marketing mix modeling, incrementality testing and causal inference to triangulate the truth of your marketing impact. Our platform offers actionable insights and recommendations so you can make optimal decisions and work collectively towards your business KPIs.

Get granular channel-level insights with incrementality-powered attribution.
Optimize ad budget with MMM for maximum ROI across channels.
Remove guesswork from media planning to create optimal marketing scenarios.
Get AI-powered recommendations to improve core business KPIs.
Use Causal Inference to know the actual marketing impact on business outcomes.

Pros

Offers granular channel-level insights through incrementality-powered attribution
Enables optimization of ad budget with marketing mix modeling (MMM) for maximum ROI across channels
Removes guesswork from media planning by creating optimal marketing scenarios
Provides AI-powered recommendations to improve core business KPIs
Utilizes causal inference to determine the actual marketing impact on business outcomes
Specifically designed to aid Shopify businesses in making better data-driven decisions

Cons

May require a learning curve to understand complex concepts like incrementality testing and causal inference
Potential dependency on AI-driven tools, which might not always align with human intuition or specific business nuances
Could involve significant data processing, which might be resource-intensive for small businesses