Lifesight Ecommerce Marketing is a robust omnichannel marketing platform designed to help eCommerce brands unlock the full potential of their data and drive campaign success. This tool allows brands to automate their communications, enhance customer engagement, and increase revenue from both new and existing customers. By utilizing the built-in AI module, users can segment contacts, generate compelling content, and analyze campaign performance in real-time for ongoing optimization. The platform seamlessly integrates with a brand's existing tech stack and provides a comprehensive view of customer actions on Shopify stores. Lifesight empowers brands to unify all customer touchpoints — from product views to cart abandons — and send personalized messages at scale using a drag-and-drop editor with pre-built templates. With ready-made flow recipes for engagement strategies like Welcome Series and Post-Purchase follow-ups, brands can effectively nurture customer relationships. Additionally, AI-powered segmentation allows for targeted communication with customer groups such as loyal clients, repeat buyers, and those at risk of churning, ensuring a personalized marketing approach that drives growth.

Lifesight: Attribution & MMM is a cutting-edge marketing measurement platform tailored for Shopify businesses aiming to optimize decision-making processes. By harnessing the power of AI-driven tools, Lifesight provides a comprehensive analysis using marketing mix modeling, incrementality testing, and causal inference, ensuring a deeper understanding of marketing impact. The platform delivers granular channel-level insights that refine attribution processes, thereby enhancing budget allocation for maximum cross-channel ROI. With AI-powered recommendations, businesses can fine-tune their strategies to meet core KPIs efficiently. Lifesight removes guesswork from media planning, enabling users to craft optimal marketing scenarios. Ultimately, it empowers businesses to unveil the genuine effect of their marketing strategies on business outcomes and achieve data-driven success.