Lifesight: Attribution & MMM is a cutting-edge marketing measurement platform tailored for Shopify businesses aiming to optimize decision-making processes. By harnessing the power of AI-driven tools, Lifesight provides a comprehensive analysis using marketing mix modeling, incrementality testing, and causal inference, ensuring a deeper understanding of marketing impact. The platform delivers granular channel-level insights that refine attribution processes, thereby enhancing budget allocation for maximum cross-channel ROI. With AI-powered recommendations, businesses can fine-tune their strategies to meet core KPIs efficiently. Lifesight removes guesswork from media planning, enabling users to craft optimal marketing scenarios. Ultimately, it empowers businesses to unveil the genuine effect of their marketing strategies on business outcomes and achieve data-driven success.

Trendio is a cutting-edge app designed to enhance your e-commerce platform by seamlessly integrating shoppable videos into your product detail pages (PDPs). With its user-friendly interface, you can customize the placement and appearance of these videos to align perfectly with your brand aesthetics. Trendio offers a unique opportunity to enrich your video content by commissioning original videos from a talented network of creators, ensuring engaging and high-quality visuals that resonate with your audience. Powered by proprietary AI technology, the app auto-edits your videos to optimize for maximum conversion, keeping your content impactful and relevant. To help you make data-driven decisions, Trendio includes native A/B testing that measures the true incrementality of your video content. By utilizing Trendio, businesses can expect to see an increase in conversion rates as they offer an enhanced shopping experience to their customers.

Lifesight: Attribution & MMM is a cutting-edge marketing measurement platform tailored for Shopify businesses aiming to optimize decision-making processes. By harnessing the power of AI-driven tools, Lifesight provides a comprehensive analysis using marketing mix modeling, incrementality testing, and causal inference, ensuring a deeper understanding of marketing impact. The platform delivers granular channel-level insights that refine attribution processes, thereby enhancing budget allocation for maximum cross-channel ROI. With AI-powered recommendations, businesses can fine-tune their strategies to meet core KPIs efficiently. Lifesight removes guesswork from media planning, enabling users to craft optimal marketing scenarios. Ultimately, it empowers businesses to unveil the genuine effect of their marketing strategies on business outcomes and achieve data-driven success.