Lifesight: Attribution & MMM

Develop by Shopify

Free plan available

Incrementality-powered attribution for eCommerce businesses.

Ai-powered recommendations

Incrementality-powered attribution

Granular channel-level insights

Optimize ad budget

Remove media planning guesswork

Causal inference analysis

About Lifesight: Attribution & MMM

Launched Aug 29, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Bridge the gaps in attribution and make better decisions with unified marketing measurement

Lifesight is a unified marketing measurement platform designed to help Shopify businesses make better decisions. We unlock the full potential of your marketing and customer data with our AI-powered measurement suite that leverages marketing mix modeling, incrementality testing and causal inference to triangulate the truth of your marketing impact. Our platform offers actionable insights and recommendations so you can make optimal decisions and work collectively towards your business KPIs.

Get granular channel-level insights with incrementality-powered attribution.
Optimize ad budget with MMM for maximum ROI across channels.
Remove guesswork from media planning to create optimal marketing scenarios.
Get AI-powered recommendations to improve core business KPIs.
Use Causal Inference to know the actual marketing impact on business outcomes.

Pros

Offers granular channel-level insights through incrementality-powered attribution
Enables optimization of ad budget with marketing mix modeling (MMM) for maximum ROI across channels
Removes guesswork from media planning by creating optimal marketing scenarios
Provides AI-powered recommendations to improve core business KPIs
Utilizes causal inference to determine the actual marketing impact on business outcomes
Specifically designed to aid Shopify businesses in making better data-driven decisions

Cons

May require a learning curve to understand complex concepts like incrementality testing and causal inference
Potential dependency on AI-driven tools, which might not always align with human intuition or specific business nuances
Could involve significant data processing, which might be resource-intensive for small businesses

Top Helpful Reviews

Vedic Vitals

Mar 02, 2023 on Shopify

Great App For Retention Marketing! Moreover that Support Team is exceptional and always ready to help.

Spicta

Jan 05, 2023 on Shopify

Moda's customer success is very supportive. Their team helped me understand my business metrics and also recommended campaigns and automation to grow my repeat purchase rate.

Bombay Island Coffee Co.

Jan 04, 2023 on Shopify

Been a few months since we started using Moda, here's what we love about it - 1. Ease-of-Use - We've used used Mailerlite before this and the transition has been easy and worthwhile. Moda's email builder allows creating templates and launching campaigns quick without dependencies. We've been able to tap onto topical opportunities because of the same. 2. Transparent & easy-to-access reporting - The accurate and good reporting of results helped us assess the results of our campaigns and make required changes. For any marketer, this is an absolute non-negotiable. 3. The right out-of-the-box Segmentation - So far, we had been mailing all customers similar communications. Moda helped us with the segmentation suggestions shortly after we installed it. We got to understand who are our most loyal customers, who hadn't ordered in a while, and more. We've started delivering specific communications to different segments and it's opened a plethora of opportunities. 4. Flows & Automations - We've created some scalable automations to ensure pre-defined mails for gathering reviews, feedback, asking regulars to recommend us to friends, etc are always ON. It's a godsend! 5. Great Handholding & Support - Ash and the team have been a constant guide, patiently hearing out our challenges and even suggesting approaches to address them. Also, the product feels stable and in growing stage, since feedbacks are quickly implemented, making the product better day by day. We're happy and would strongly recommend Moda! :)

Trelish

Jan 04, 2023 on Shopify

We've been using Moda for a month and found the following things to be great - 1. Intuitive & no-nonsense UX - it's easy to set-up and get started with. No complicated integrations needed. 2. Segments - It's been helpful to see where different user groups are in their journey on our store and send personalized communication. 3. Good Mail-builder - easy to use, create campaigns, and launch without unnecessary delays or holdups. 4. Flows - We've been able to automate a lot of our previously manual work. This is saving us time and efforts while delivering better results. 5. Quick and prompt support has helped us understand the functionalities better and resolve queries. We're going to explore this further and post further experiences. Cheers.

Zvatra

Dec 08, 2022 on Shopify

I have been using Moda for the past few months to send emails to my customers. It offers a great UI/UX which makes it really easy to navigate and use the features. It also has a great mail builder which makes it very easy to create and customize emails. I had previously been using Klaviyo for my email marketing needs, but Moda has a much better UI/UX and mail builder compared to Klaviyo. I also want to give a special shout-out to Moda's customer success team. They have been incredibly helpful and responsive, taking the time to answer my questions and guide me through the process. With their help, I have been able to get the most out of the platform and make informed decisions about my campaigns and email automations. Overall, Moda is a great tool that I highly recommend.