Lifesight: Attribution & MMM is a cutting-edge marketing measurement platform tailored for Shopify businesses aiming to optimize decision-making processes. By harnessing the power of AI-driven tools, Lifesight provides a comprehensive analysis using marketing mix modeling, incrementality testing, and causal inference, ensuring a deeper understanding of marketing impact. The platform delivers granular channel-level insights that refine attribution processes, thereby enhancing budget allocation for maximum cross-channel ROI. With AI-powered recommendations, businesses can fine-tune their strategies to meet core KPIs efficiently. Lifesight removes guesswork from media planning, enabling users to craft optimal marketing scenarios. Ultimately, it empowers businesses to unveil the genuine effect of their marketing strategies on business outcomes and achieve data-driven success.