GeoLift

Develop by Shopify

Free plan available

"GeoLift: Optimize ad spend with geo-based incrementality and real revenue insights."

Platform integration

Sales data integration

Geo-based experiments

Incrementality testing

Campaign performance monitoring

Automated geo-targeting

About GeoLift

Launched Aug 13, 2025

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

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Description

Run scientific geo-based experiments to measure the true sales lift from your ads.

Ad Causal GeoLift lets merchants go beyond traditional ad metrics by scientifically measuring the true impact of their marketing spend. Using advanced incrementality testing, the app connects your Shopify store and ad accounts to run controlled geo experiments that isolate and quantify lift. GeoLift automatically adjusts geo targeting, monitors campaign performance, and integrates sales data to reveal which ads drive real incremental revenue to guide smarter budget allocation.

Run precise geo-based incrementality experiments
Compare ad campaign performance across platforms
Automated end-to-end experimentation platform
Seamless Shopify and ad platform integrations

Pros

Scientific measurement of true marketing spend impact using advanced incrementality testing.
Connection with Shopify store and ad accounts for streamlined operations.
Controlled geo experiments to isolate and quantify lift.
Automatic geo targeting adjustments to optimize ad spend.
Integration of sales data revealing real incremental revenue.
Guidance for smarter budget allocation.
Ability to run precise geo-based incrementality experiments.
Comparison of ad campaign performance across platforms.
Automated end-to-end experimentation platform.
Seamless integration with Shopify and various ad platforms.

Cons

Potential complexity in understanding scientific and technical aspects for non-expert users.
May require time to set up and interpret data effectively.
Dependence on consistent and accurate integration with Shopify and ad platforms for optimal results.
Possibility of varying results based on geo-targeting effectiveness and external market factors.