☆ We’ve been using this app to build the loyalty experience for our streetwear brand UNDC, and it’s been incredibly effective so far. The UI is clean, the point system works well, and it integrates seamlessly with Shopify. We especially appreciated the ability to customize visuals and create a branded rewards page that aligns with our campaign aesthetics. Some advanced features are locked behind a paid plan, but the free tier is more than enough for early-stage brands. Highly recommended for merchants who want to build a premium loyalty ecosystem without needing code.

Pretty easy to set up, so far we haven't had any issues. I love how clean the UI is too. Some things I'd like to see in the future could be further customisation on tiers and maybe adding an incentive after x amount of orders, but everything is really smooth

Some features haven't been built out yet which I hope will come along (searching members by first AND last name; sorting members by number of points or orders; seeing more Member Activity history than the 7 most recent events; hard to identify/view members' points redemption events). Overall though this app was easy to integrate and support was helpful in addressing a bug I experienced at the start.

Absolutely love this app! Super easy to set up, completely free with no hidden limits, and it works flawlessly. The loyalty rewards system looks clean, professional, and integrates perfectly with our store. It's rare to find apps that offer so much value without any catches. Big shoutout to the team for creating something this good—and keeping it free! Highly recommend for anyone looking to level up their customer experience.

Super easy to set up and all my customers are automatically signed up to it when they buy anything, bringing them back for more! Great app

This app was essential to my migration to shopify since my previous cart had a built-in reward point system. However this offers so much more with the combination of rewards and referrals. Awesome so far.

A Game-Changer for Our Business! Installing the Essential VIP Loyalty Program was one of the best decisions we’ve made for our store. It’s simple to set up, incredibly user-friendly, and our customers absolutely love it! They enjoy earning rewards and feeling recognized for their loyalty—and we love seeing them return more often and engage with our brand on a deeper level. From our side, it’s been smooth and efficient. The backend is easy to navigate, and the support team has been responsive and helpful every step of the way. It’s added real value to our business and strengthened our customer relationships in a meaningful way. Highly recommend this program to other small business owners looking to boost engagement and give their shoppers a reason to keep coming back!

I’ve used a number of loyalty apps before, but this one completely exceeded my expectations. From the moment I downloaded it, everything felt seamless. The interface is clean, modern, and very user-friendly. I didn’t have to waste time figuring things out — the layout is intuitive, and all the important features are just a tap away. One of the things I love most about this app is how it keeps track of my rewards and points in real time. Every purchase I make gets instantly recorded, and I can easily see how many points I’ve earned and what I can redeem. No lag, no glitches — just instant updates and easy navigation. The app also sends helpful notifications, like when I’ve earned a new reward or when there’s a special promotion for members. It makes me feel engaged and appreciated as a customer. The reward options are actually useful too — not just random items, but meaningful discounts, early access to new products, and even exclusive gifts. I also really like that the app doesn’t just focus on purchases. It rewards me for referrals, social shares, and even writing reviews. It’s a well-rounded system that encourages more than just buying — it builds a connection between the customer and the brand. Overall, this app is the perfect example of how a loyalty program should be run. It’s smart, reliable, beautifully designed, and packed with features that make me want to keep coming back. I honestly wish more brands had apps like this. Highly recommend it!

I've been using apps from these folks and am I happy about sharing this review. All their apps, this one included are nice and clean, easy to use and solidly built. This team is a great addition to the Shopify family. Cheers

We have been using the app for over a week now and have had no problems. The app has everything you need to launch a rewards programme and its fully customisable. Support is quick to respond and resolve any queries. We are very happy with the app