GrowCommerce Pixel Tag Manager

Develop by Shopify

$9-$79

/ Month

Free plan available 15 Days Free Trial

Accurately track site behaviour in GA4 via Google Tag Manager.

Multi-platform integration

Automated tracking

Ecommerce events

Google analytics support

Google ads tracking

About GrowCommerce Pixel Tag Manager

Launched Aug 14, 2023

Built by Shopify

Address

Via Francesco Baracca, 21, Lugo, RA, 48022, IT

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Pixel Tag Manager is automated eCommerce event tracking for Google Analytics 4, Google Ads, and More

The Pixel Tag Manager provides automated tracking for eCommerce events, seamlessly integrating with various platforms. It supports Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, Google Ads Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. All pixel tracking data is managed through Google Tag Manager.

Automated Google Analytics 4 (GA4) and Google Ads Conversion tracking.
Supports eCommerce event tracking for Meta Ads Pixel (Facebook Ads Pixel).
Supports eCommerce event tracking for Microsoft Ads Pixel (Bing Ads Pixel).
Supports eCommerce event tracking for TikTok Pixel, Pinterest Pixel and more.
24*7 assistance in app setup.

Pros

Offers automated tracking for a variety of eCommerce events
Seamlessly integrates with multiple advertising and social media platforms
Supports Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Google Ads Enhanced Conversion Tracking
Includes support for Bing Ads, Meta Pixel, Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel
All pixel tracking data managed through Google Tag Manager, simplifying data management
Provides 24/7 assistance in app setup, ensuring users receive support when needed
Improves marketing and advertising efficiency by accurately tracking site behavior

Cons

May require a learning curve for those unfamiliar with Google Tag Manager
Complexity of multiple integrations might be overwhelming for small businesses
Potential dependency on the app for tracking accuracy, risking data inconsistencies if the app has issues
Users have reported occasional lag in syncing data across platforms
The app could incur additional costs if premium support or advanced features are needed beyond the standard offering