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InnexDATA ‑ Tracking with GTM logo

InnexDATA ‑ Tracking with GTM

Develop by Instilla Srl

$100-$300

/ Month
Free plan available

Streamline Shopify tracking with user-friendly GTM integration, no technical skills needed.

User-friendly integration
Advanced tracking setup
Pre-configured tags

About InnexDATA ‑ Tracking with GTM

Launched Apr 27, 2025

Categories

Built by Instilla Srl

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Description

Connect, map, and track your eCommerce with advanced tagging and tracking capabilities through GTM

InnexDATA simplifies the connection between your Shopify eCommerce and Google Tag Manager, offering an easy and effective solution for tracking and optimizing store performance. With just a few clicks, you can download pre-configured tags, set up advanced tracking, and start monitoring user behavior, conversions, and campaign data. The app is designed to be user-friendly, requiring no technical skills, and provides access to complete DataLayers, supporting both Client-Side and Server-Side.

InnexDATA simplifies the connection between your Shopify eCommerce and Google Tag Manager, offering an easy and effective solution for tracking and optimizing store performance. With just a few clicks, you can download pre-configured tags, set up advanced tracking, and start monitoring user behavior, conversions, and campaign data. The app is designed to be user-friendly, requiring no technical skills, and provides access to complete DataLayers, supporting both Client-Side and Server-Side. more
  • Simplicity: Easily configure tracking without technical skills or complex setups
  • Flexibility: Supports both Client and Server Side tracking for accurate data
  • Efficiency: Quickly download preconfigured tags and access complete performance

Pros

  • User-friendly interface simplifies GTM setup without needing technical skills.
  • Supports both Client-Side and Server-Side tracking for more accurate and stable data.
  • Pre-configured tags and templates save time and effort, making setup quick and efficient.
  • Enhanced tracking of user behavior, conversions, and campaign data improves sales attribution and funnel analysis.
  • Positive feedback highlights the app's ability to provide reliable event tracking, more accurate data, and stress-free integration.

Cons

  • No mention of customization options for advanced users looking to tailor tracking settings.
  • Limited reviews might not provide a comprehensive view of potential issues or limitations.

Top Helpful Reviews

Benedetta Boroli

Jul 21, 2025  on Shopify

Dopo aver riscontrato problemi con altri plugin di monitoraggio, che non riuscivano a tracciare correttamente tutti i dati di Shopify, abbiamo deciso di provare InnexDATA. Devo dire che è stata la scelta giusta! Il plugin mantiene ciò che promette: i dati vengono tracciati perfettamente su GA4 e su tutti gli altri canali. Ora abbiamo una visione completa e dettagliata del comportamento degli utenti sul nostro sito, e questo ci ha consentito di ottimizzare le campagne marketing, migliorando notevolmente le conversioni. Un aspetto che ci ha davvero colpiti è il supporto clienti. Sono stati impeccabili: il team si è occupato personalmente della configurazione iniziale e ha risposto con rapidità e professionalità a ogni nostra richiesta. Sempre disponibili e pronti a risolvere qualsiasi dubbio o problema. Se avete bisogno di un plugin affidabile e preciso per il tracciamento dati su Shopify, consiglio vivamente InnexDATA. Ha fatto davvero la differenza per il nostro e-commerce!

Atelier

Jul 18, 2025  on Shopify

InnexDATA is a game-changer for shopify tracking! Setting it up was Surprisingly simple- no coding headaches or complex configurations. Within minutes, i had both client and server side tracking integrated through GTM. The preconfigured tags saved me tons of time, and the tracking accuracy has been spot on. If you're serious about understanding your store's performance with reliable data, this app is a must-have. Highly recommend it to any serious shopify store owner or marketer!

Juicebar

Jul 17, 2025  on Shopify

InnexDATA made connecting our Shopify store to Google Tag Manager incredibly easy. We set up advanced tracking without touching any code! The ready-to-use tags saved us hours, and the data accuracy with both client and server-side tracking is spot on. Highly recommended!”

NobleWalk

Jun 26, 2025  on Shopify

InnexDATA is a total game-changer for eCommerce tracking. The setup was fast, and everything worked as described. I especially liked that it included a full DataLayer out of the box. Tracking my store’s performance has never been this smooth or reliable. I’d highly recommend it to anyone using GTM with Shopify.

Ecom Talent

Jun 25, 2025  on Shopify

InnexDATA made tracking on my Shopify store incredibly simple. I was able to install everything without touching a single line of code. The pre-configured tags worked perfectly with Google Tag Manager right away. I now have clear insights into user behavior and conversions. This app is a must-have for store owners who want reliable data without the headache.

DecoFiesta

Jun 08, 2025  on Shopify

The prebuilt tags were a game changer. We didn’t have to waste time setting up events from scratch — everything just worked.

Seraphina Style

Jun 03, 2025  on Shopify

InnexDATA made it incredibly easy to connect our Shopify store to Google Tag Manager. We were up and running in minutes — no coding needed!”

JackZero

May 31, 2025  on Shopify

We were stuck bouncing between GA4, Shopify, and Meta trying to figure out where our conversions were really coming from. Innex DATA removed that stress. Our events are now accurately tracked, and our reports actually make sense. Especially loved how the app helped us implement server-side tracking — it made our data more stable and less prone to ad blockers.

utopia-ope

May 31, 2025  on Shopify

As a performance marketer, I rely on data to optimize campaigns — and bad data costs money. Innex DATA gave us clear visibility into what’s working. The setup was faster than expected, the GTM templates were plug-and-play, and we finally stopped wasting hours trying to debug GA4. If you care about scaling your eCom brand profitably, this app is a no-brainer.

Sun Your Soul

May 31, 2025  on Shopify

We tried other solutions, but they were either overly complex or didn’t support server-side tracking. Innex DATA nailed it. The integration with Google Tag Manager is smooth, the documentation is clear, and the preconfigured tags saved us hours. What used to take a dev team now takes one marketer. Sales attribution and funnel analysis are now crystal clear.

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