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Customer reviews: Google & YouTube

Develop by Shopify

Reviews (4,462)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

AskYellow

Jan 20, 2026  on Shopify

koppeling is lastig al paar keer gedaan maar hij blijft zeggen dat ik moet koppelen, is frustrerend, verder moet ik de profijten ervan nog zien

Cabeau

Jan 16, 2026  on Shopify

RachelC's Curators Corner

Jan 08, 2026  on Shopify

Other Merchants should know Google will suspend you for misrepresentation and don't have to give a full explanation of this blanket reason. I have bent over backwards to accommodate Google to no avail. They continue to suspend me for something that I don't even know what it's for because I haven't in any way shape or form done the things that are in the explanation of this charge. They are unfair and are crippling American entrepreneurship with something that is supposed to weed out scammers, fraud and terrorism. It has disappointed me severely because I used to believe in Google and their company.

SHEEN CRAFT

Jan 05, 2026  on Shopify

Pixies Gardens

Jan 01, 2026  on Shopify

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking. The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts. There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization. The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value. It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

Brilliant Technologies

Nov 30, 2025  on Shopify

Great idea, but the local feed partnership files doesn't clear old products, and also if you clear it, never rebuilds with exisitng products. No way to trigger a full sync etc.

Jamaican Naturals

Nov 19, 2025  on Shopify

Very difficult to navigate.

Usk Valley Herbs

Oct 31, 2025  on Shopify

Souq Emiratino

Sep 14, 2025  on Shopify

It's good exprience

EZeeget

Sep 03, 2025  on Shopify

I HAVE TRIED TO RUN ADD BUT ITS VERY DIFICULT TO USE AND CHARGES ARE VERY HIGH IM GOING TO DELETE IT BECAUSE THERE IS NO LIVE AGENT AVAILABLE I NEED MY REFUND ON URGENT BASIS PLEASE.

ValMon

Jun 28, 2025  on Shopify

Yunlea

Jun 26, 2025  on Shopify

我需要追踪的转化事件是提交表单,但是shopify事件里并没办法包含该事件,导致我的谷歌账户无法追踪该转化

Furniture Ripple

Mar 22, 2025  on Shopify

good

semcoworks

Jan 29, 2025  on Shopify

App used to work well until Google changed all their reporting. Even had a call set up with Google (their support is from India) and everything went to shit. had hire a marketing agency to fix the shit from Google.

Segni d'Argento

Dec 11, 2024  on Shopify

Finora esperienza molto deludente con Google Merchant Center & Google Ads: dopo aver perso molto tempo a impostare i dati richiesti dal Merchant Center e da Google Ads (tramite un sistema poco intuitivo e tutt'altro che user friendly), Google mantiene bloccata la pubblicazione dei prodotti ogni volta rilevando nuovi errori o mancanze di dati che non venivano segnalate precedentemente. Spesso risulta difficile capire come intervenire per risolvere, in quanto l'errore non viene specificato ma viene descritto in maniera molto generica. Anche apportando le integrazioni richieste e dopo aver ricevuto le loro email di conferma della risoluzione del problema, continuano a bloccare l'account. Tra i diversi errori, ad esempio, segnalano la mancanza dei dati d'inventario quando invece in Shopify i dati risultano tutti in ordine (probabilmente dipende da malfunzionamenti dell'API). Per non parlare di alcune policy sui prodotti: ad esempio Google chiede di eliminare dal negozio di gioielli di Shopify dei semplici ciondoli a forma di croce perché potrebbero essere "offensivi". Insomma, l'integrazione finora lascia molto a desiderare.

Maxim Creation

Nov 25, 2024  on Shopify

Hi, We are getting error while integrating Google anlytics GA4 property with Shopify. The admin access of the Google ads, Google Analytics is with same email id.

Rick's Pet Supplies

Nov 13, 2024  on Shopify

Google seems to not want to connect My Shopify store i'..,ve tried a few times. i may need a chrome extension

Nood Nutrition®

Oct 02, 2024  on Shopify

App was easy enough to set up - but once completed the 'customer events' app pixel still says 'disconnected' when every part of the app set up has been complete and they all say 'connected' because of this we went 12 hours with no data running from our store to Google ads/analytics etc. No explanation or help on how to get the app pixel to 'connect'

Atlas McNeil Healthcare Community

Sep 09, 2024  on Shopify

Yes, it's easy to install. BUT it doesnt report the transactions correctly, have noticed duplicate transactions on many occasions. I've disabled the app and using another app to better manage analytics..

One Piece Collection

Aug 20, 2024  on Shopify

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