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8.8
Google & YouTube logo

Google & YouTube

Develop by Shopify
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

Built by Shopify

Address

8127 Mesa Dr, STE B206-141, Austin, TX, 78759, US

Website Support Portal Privacy policy Tutorial FAQ Document
ZB: Exit Intent Pop up Window logo
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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Sync product details from Shopify to show deals, shipping and returns on Google

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

TARA MINI

Oct 03, 2025  on Shopify

The Google Merchant app is fantastic for exposing our complete catalog to audience searches. Initially, it felt a little challenging to set up, but once it was done, the process became very smooth. The integration with the app is simple and straightforward. This also helps us place ads on Google as well. We are really happy with the app. Thank you, Google!

Heaven on earth

Oct 03, 2025  on Shopify

i need support. I can et any help for almost 1 year now. almost ready to quit and not pay google ads as my #1 advertiser due to your system and lack of support.

Alcohol Free Drinks Company

Sep 30, 2025  on Shopify

Love this App, it integrated well and has helped to show me where the business is coming from and the seamless integration for products is great.

Neanderthal

Sep 29, 2025  on Shopify

Esto no funciona, lo tengo todo correcto y no me deja enlazarlo me dice: Permite el acceso a YouTube para poder usar la aplicación Google y YouTube. No tengo youtube ni voy a tener y aunque las seleccione no me deja.

Stencil Ease

Sep 29, 2025  on Shopify

whjat a useless and informative video on a critical part of shopify setup I struggle to find good advice in your help always and this is the kind of BS that substitutes for intelligent thoughtful work TOO BAD YOU THINK THAT I am too stupid to readn and clearly you think of that for most of yoru customers Great that you show this is just a snap wihen it is critical to knwo what you are doing how you are spending money or wasting on google CRAPPPPPPPPPPPP

Echaleku Boxeo

Sep 24, 2025  on Shopify

Shopify no me deja vincular Google Merchant Center porque dice que no soy superadministrador PERO SI QUE LO SOY. Tanto en shopify, como en Google Merchant Center y en el perfil de empresa de Google ¿Qué puedo hacer?

Transportdodochat

Sep 20, 2025  on Shopify

Il faut être patient et bien remplir les conditions selon Google ads et GMC pour que vos produits soient approuvés. Corriger les erreurs qu'on vous demande de faire, sinon vous serez rejetés.

Sitzdesign

Sep 19, 2025  on Shopify

Diese app ist eine Schande für google - auch wenn sie kostenlos ist - funktioniert hier nichts wie es soll - am besten man meidet diese app - man erhält nichts außer Kopfschmerzen - support gibt es nicht ...

Cruisin Organics ®

Sep 19, 2025  on Shopify

I could not located suggestions for commission. I need more instructions and guidance for automatically linking products in Shopify. Thank you. Kathy T

StreamZ Global

Sep 08, 2025  on Shopify

When you first set up it seems ok, wait until you add new products to your range though?! As Google confirmed to me in writing "this app is full of bugs, we sorry for issues caused". The issue is that the app automatically creates new product sales channels (and products) for random countries AND worst of all completely messes up the existing product feed. We 'lost' products which were running for 18 months and had to 'start again' meaning every asset group within our PMAX ad portfoplio needed to be duplicated and done again to point the new product to it. Hours of work.

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