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Google & YouTube logo

Google & YouTube

Develop by Shopify
Free plan available

Access the best of Google and YouTube

Product syncing
Performance max ads
Youtube shopping
Google analytics integration
Ai-powered enhancement

About Google & YouTube

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Introduction Video

Description

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. more
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Let Google AI handle sale pricing. Optimize profits with Automated Discounts.

Pros

  • Syncs products, deals, and shipping directly with Google Merchant Center
  • Helps drive more sales with Performance Max ads across Google properties like Search, YouTube, and Display
  • Unlocks ecommerce insights using Google Analytics
  • Enables shopping directly from YouTube videos
  • Powerful image creation and enhancement tools with Google AI-powered Product Studio
  • Detailed and precise analysis tools that help understand customer behavior and optimize marketing campaigns
  • Intuitive and easy-to-use interface, even for those with limited technical knowledge
  • Constant updates and improvements to the app
  • Seamless integration with other Google services, such as Google Ads and Google Analytics
  • Great customer service with fast support
  • Free service that increases product visibility even without paid ads
  • Helps new users and provides instructions at every step, making it beginner-friendly

Cons

  • Some users experience issues with syncing Shopify feed to Google, impacting ad performance
  • Integration with Google Analytics can be tricky and requires a YouTube account
  • Confusing and complex to navigate for some users, leading to frustration
  • Errors and lack of intuitive support options—users need their Shopify Account ID for Google support, which is hard to find
  • Difficulty in resolving issues with the account setup, causing random shutdowns without clear instructions for resolution

Top Helpful Reviews

Mabon Magick

Nov 11, 2025  on Shopify

A bit tricky to set up with some initial linking errors, but I’m glad everything’s finally connected and working properly.

Store of values

Nov 01, 2025  on Shopify

Avoid this platform if you value sanity. Nothing is consistent: one typo and the entire feed stops syncing, then you get flagged as if it’s your fault. The rules are vague, enforcement is random, and customer support recycles canned answers that solve nothing (via email, no phone, no chat, days of waiting and waste of time for no help etc...). You follow the documentation line by line, it still fails, and then you’re punished for “non-compliance.” It’s a trap of moving goalposts and zero accountability—not a place for anyone who needs reliability. Basic tasks spiral into endless loops: sync → error → appeal → repeat. The system penalizes microscopic formatting differences while ignoring its own bugs. They demand millimeter-perfect standards from you, yet don’t hold themselves to the same—a terrible example. Miss a single character, the feed won’t refresh; fix it, and you get a new unexplained rejection. You don’t even know if they’ll ban you because the Shopify feed refresh lags a few minutes—delays outside your control—so you never get a real diagnosis; support replies with copy-paste templates and you get banned for that too. Support is slow, scripted, and unhelpful. This wasted days and delivered nothing. And here’s the kicker: if a review fails, your Google Ads account can get restricted or blocked; you’re forced to wait days before requesting another review, and those reviews are rationed. Burn through a few attempts and you’re effectively shut out of ads for good. Now I understand why so few people stick with this platform and choose alternatives. This isn’t a professional ecosystem—it’s roulette with your business on the line. I’m switching to alternatives immediately so I can actually see my ads delivered.

aigarage.ai

Oct 23, 2025  on Shopify

hi, been writing emails and filling forms to resolve iisues im facing with the app. can someone please reach out

Xiaoning Yu Art - Dipinti e Ritratti Personalizzati

Oct 23, 2025  on Shopify

pessima da usare, troppo complicata, per chi ha un negozio solo online è un trauma configurarla e devo per forza inviare video di casa

True Colour Beauty

Oct 23, 2025  on Shopify

Zero Stars for this app! I have been talking to google support person, Kate for weeks now and my account has been suspended because I changed my url domain name. my store has been online for over a year and all they say they need is my drivers license for verification. I have taken the pictures at least 5-6 times and sent to Kate for review, Finally she said this one will do and get approved. Then I look and there is all of these other issues and she said that they will disappear after I am accepted again. Immediately after submitting my drivers license upon Kate's approval I am denied again. This app is a bunch of crap and will get your store kicked off of google and as far as I'm concerned google is nothing but a headache and LIES! They LIE TO YOU ABOUT EVERYTHING! Good luck with your store, because over a year and endless hours of hard work and no sleep has gone gone the drain. My store is over because of google.

BORN2DRIFT LTD.

Oct 20, 2025  on Shopify

The Google & YouTube app for Shopify is easy to connect and helps sync products smoothly to Google Merchant Center. However, it would be helpful if the setup process and currency sync between regions were clearer to avoid confusion with local currencies and approval issues. Overall, a great tool for expanding visibility across Google Shopping and YouTube.

LHEXOR

Oct 16, 2025  on Shopify

très complet j'aime beaucoup :) l'équipe LHEXOR, site d'accessoires pour vous facilité la vie lors de vos voyage, ainsi qu'au bureau ou a la maison

NurseRambo.com

Oct 15, 2025  on Shopify

It does what it says it does and is relatively easy to use, all while I'm on the free plan so 5 stars from me.

ShapeshifterDNA's Shop

Oct 14, 2025  on Shopify

Great options for content creators to also sell some products. Integration is mostly smooth, just have to check through the messages and fix issues. Easy once you get the flow of the exchange between Shopify and Google. Great option.

PXL11 b.v.

Oct 10, 2025  on Shopify

De Shopify Google App werkt prima en doet precies wat ik nodig heb. Alles wordt netjes gesynchroniseerd met Google, waardoor mijn producten goed zichtbaar zijn zonder dat ik er veel tijd aan hoef te besteden. Het bespaart me een hoop werk — ik kan mijn tijd nu aan andere dingen besteden!

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