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Customer reviews: Google & YouTube

Develop by Shopify

Reviews (4,112)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

CopterTec

Aug 14, 2025  on Shopify

National Running Center

Aug 13, 2025  on Shopify

I've been getting error messages saying that my products are depreciated on Google Shop as they are missing certain values. Apparently this app does not fully sync with the metafields already built into Shopify. The only way I could find to do this was to manually input the metafields for each variant; and I have over 2000 products in my store. When I contacted their support, they never directly answered my questions and instead offered solutions to problems I didn't bring up. This app seems more geared towards businesses with less than 100 products in their store and their customer support is awful.

Dolfinos

Aug 12, 2025  on Shopify

We are using the Google & YouTube app for Shopify on our store: https://dolfinos.com/. We noticed that even after updating the app a few weeks ago, the data sent to Google Ads via the Google Tag still contains outdated parameters: • ecomm_pagetype • ecomm_prodid • ecomm_totalvalue From what I understand, these parameters are part of the old tracking format and should have been replaced by the newer event structure after the update. However, they are still being sent, which may affect our tracking and remarketing performance.

Follett Book eFairs

Aug 11, 2025  on Shopify

Just give me GTM. This newer app sucks. I only need to add a GA tracking ID without logging into a Google account. This used to be easy but not anymore. Thanks for overcomplicating this.

For Youth

Aug 11, 2025  on Shopify

My main gripe with this app is the lack of server-side tracking, it's 2025 people! This limitation isn’t clearly communicated, and many users likely aren’t aware of it. For an app of this size and importance, the decision to exclude server-side tracking feels like a significant design oversight. While I’ll have to create a custom solution for my own events anyway, it’s disappointing to see Google take such a limited approach on this front. Cheers, Aldert

VELTUFF® UK

Aug 05, 2025  on Shopify

Really poor support and guidance. Seemingly lost all connection to google analytics and cannot find anywhere in the app to add it back in!

TA-65 Deutschland

Aug 05, 2025  on Shopify

Swanketch

Aug 03, 2025  on Shopify

I've been having the same problems as the previous Shopify merchants. My account is suspended for misrepresentation. However, I fix the so-called errors and the account is still suspended. The assistance is sub-par, only offering automated responses. I will be deleting this app as it is frustrating to use and non productive.

Cousins Beds

Aug 03, 2025  on Shopify

load of rubbish - doesnt select or pick up the correct google ads account.

Shello's Creative Boutique

Jul 26, 2025  on Shopify

google MC can be a real headache. Time consuming, you just have to have some serious patience. You cant delete anything from it, frustrating and some fixes need you to have contact with outsourcing workers from some countries that has worries of scams.

Bark Boutique

Jul 24, 2025  on Shopify

This app has caused my google merchant centre to throw misrepresentation errors twice now, AFTER it was initially all working perfectly prior to installation. My products were approved, Identity was verified, etc, and after connecting the app, ALL of my products were rejected, misrepresentation policy violations (that I rectified and they never reflected in the reviews) Google's assistance and support were NON EXISTENT. I asked for help more than once and never had any actual help, just the same email telling me the same misrepresentation violations that I already rectified.

Sgt Prepper Shop

Jul 22, 2025  on Shopify

Doesn't work, just a blank screen

Morrocco Method International

Jul 22, 2025  on Shopify

confusing integration, help files and poor support. If it wasn't necessary to use Google I would definitely avoid it completely.

Chandelier Boutique

Jul 21, 2025  on Shopify

The app does a great job of tracking however on further investigation the product ID uses an incorrect prefix if you're only using it for GA4. It sends a prefix of "shopify_US_" for all stores. So for me with a UK store the prefix of our product ID's is "shopify_GB_" and there is no way to change this in the Google and YouTube app?

Elier

Jul 18, 2025  on Shopify

DC Packaging

Jul 17, 2025  on Shopify

Used this app for years then woke up one morning to find multiple errors on my merchant centre. For some reason overnight all my products changed from in stock to 'blank' - only solution was to manually update everything to in stock on merchant centre - not an easy task on over 50k products - all are in stock on shopify. Now my product description on MC is not showing my Shopify SEO Product description, its showing my product description when its set to use SEO title/description only. Major issue is this over CSS capacity, again happened over night. Why fix something that isnt broken!? This has nearly bankrupt my business ive gone from too many sales to nothing. I'll be putting all of my google ads on hold until this is all resolved. Read other reviews and avoid this 'sales channel' until they actually fix all of these issues.

Nutrition Education Store

Jul 15, 2025  on Shopify

The app worked good for a while now there are all sorts of problems where the URL has something added to it and the item is rejected by google for now working. All kinds of problems now - the gtin is not going through either even though it is there.

Dewell X

Jul 13, 2025  on Shopify

sad,no customer service.

Nairu® - A Candle Boutique

Jul 04, 2025  on Shopify

It is so disappointing to see a brand like Google coming up with this kind of an app. It is not for shopify store owners at all. Everything is extremely complicated and creates a headache. I have no idea what am I doing wrong and google support is robotic. They keep pointing us to articles after articles to read. This has become such a big headache. Not user friendly, not helpful, definitely not DIY. I have two stores and as soon as I connect the other store my current store becomes unapproved. I connect my other store to a new account, it says you already have an account and cannot open a new one. I just gave up after 3 months of wasting tuime and effort. Horrible.

Sayers London

Jul 03, 2025  on Shopify

I'd love to use this app, but like most stores, my product ids in Google Shopping are not Shopify product ids - they existed before they were on Shopify. Without being able to choose which field acts as the item id, this app is useless. Even if you don't use the Google Shopping features, it will not record conversions correctly either because the product ids will be different. I can't change the product ids in Google Shopping, as then I'll lose years of data on those items. Simple fix would make this app great

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