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Customer reviews: Google & YouTube

Develop by Shopify

Reviews (4,462)

Overall rating
4.5

What Merchants Think

The "Google & YouTube" app receives mixed reviews from merchants. While some appreciate its integration and seamless workflow, others encounter numerous issues with account suspensions, product misrepresentations, and weak customer support. The overall sentiment suggests that while the app has the potential to enhance business operations, many users face significant technical and support-related challenges.

Key Strengths

  • Intuitive and user-friendly interface.
  • Seamless integration with Google tools for efficient collaboration.
  • Automatic handling of advertising and business workflows.
  • Positive impact on sales and business efficiency for many users.
  • Easy setup for those targeting basic functionalities.

Common Concerns

  • Frequent account suspensions for vague "misrepresentation" reasons.
  • Lack of effective support and slow response times from Google.
  • Complexity in setting up conversion tracking with Google Analytics.
  • Technical bugs and sync issues with Shopify and Google Merchant Center.
  • Redundant processes and misclassification of products.

Final Thoughts

Overall, the "Google & YouTube" app meets diverse reception. It is well-suited for businesses looking to leverage Google's integration capabilities, yet its operational stability and support system need improvements. Addressing technical concerns and enhancing customer support are pivotal for maximizing its effectiveness and achieving user satisfaction.

Moebeer

Jan 27, 2026  on Shopify

an absolute nightmare, I spent over a week trying fixing issues for all the products and variations, while every thing looks up to date and detailed on Shopify like prices, age, gender, shipping details and colors yet you get all these errors on the Merchant page and that will result in getting your account suspended. the support is not that helpful either, they just gave links to visit and not clear what do i need to do to fix all the errors. i believe it is a problem of sync. am reaching the point of stop using it and stop trying to connect my store.

SEW Fun Central

Jan 22, 2026  on Shopify

I am done with this. I am not going through each size of each product and enter the size and shipping and whatever other information needs to be updated because it didn't transfer variants. That is ridiculous!!! I have a small shop, but with variants, I need to manually enter over 14000 items. No thank you!! Update: Thank you for the information. Unfortunately, we live in a world where businesses make us depend on AI bots. How are we supposed to know when the AI bots are wrong and we should contact support instead? You say that I need to finish onboarding steps, I don't see any option for that. Google says that I don't have a shipping or return policy, but I do and my business rating is a zero, which is probably less than many scammers, so I'm worried that this will hurt more than it will help anyway.

SEW Fun Central

Jan 21, 2026  on Shopify

I am done with this. I am not going through each size of each product and enter the size and shipping and whatever other information needs to be updated because it didn't transfer variants. That is ridiculous!!! I have a small shop, but with variants, I need to manually enter over 14000 items. No thank you!!

Cavamart.org

Jan 21, 2026  on Shopify

Numedix

Jan 19, 2026  on Shopify

Our Google Marchant Center got suspended after installing for "Misrepresentation" Fix Issue: Provided name: ABC Company Used name: abccompany.com Business Info in GMC, Store Name in shopify, etc is ABC Company (not abccompany.com) GMC & Google Ads Support are not helpful at all It's happening to other people also https://support.google.com/google-ads/thread/342462994/google-merchant-center-added-products-and-reports-invalid-business-name?hl=en

Scaffolded Math Shop

Jan 13, 2026  on Shopify

Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.

Copper State Hiking Guides

Jan 09, 2026  on Shopify

I was directed to this app from Google Analytics. just want to use GA4, but the app forces you to select a YouTube channel first (I don't have one). GA4 shows alternative instructions, but they're telling me to navigate to the "settings page." Unfortunately, there isn't one. They don't even know how their own app works!

AllOf Fabrics

Jan 08, 2026  on Shopify

Advertising with you using google merchant center is sucks!. I am writing this message out of extreme frustration and exhaustion after years of trying to work with Google Merchant Center and Google Ads. After more than four years on your platform, and after managing many Merchant Center accounts, I have reached the point where I no longer trust the misrepresentation system. Accounts are approved and then suddenly disapproved. Misrepresentation issues are reported without clear reasons, and Google Ads accounts are suspended even when nothing meaningful has changed. I have spent hundreds of hours reviewing policies, fixing feeds, adjusting websites, submitting reviews, and waiting days or weeks for responses—only to receive the same vague misrepresentation notice again. There is never a clear explanation of what is actually wrong, which makes it impossible to resolve issues with confidence. What makes this situation even more stressful is seeing other websites (as amazon) with obvious issues continue advertising without interruption. Even large platforms with clear policy inconsistencies remain approved, while smaller advertisers are repeatedly flagged without clear justification. This creates a strong impression that the system is inconsistent and unreliable. At this stage, I am mentally and operationally exhausted. The repeated cycle of approval, disapproval, suspension, review, and waiting has caused significant time loss, financial impact, and wasted effort. Running a business under these conditions is not realistic. I am confident that the products added to this Merchant Center account are legitimate and accurately represented. However, I no longer want to continue fighting an unclear system that repeatedly suspends accounts without providing actionable feedback. I am not asking for another review of this account. This message reflects genuine frustration from long-term use of your system and the impact it has had on my work. Other businesses are generating millions through Facebook and TikTok ads, while others are stuck repeatedly fixing Merchant Center misrepresentation issues. My conclusion: advertising through Google Merchant Center is sucks, impractical and unreliable. I know this message will be reviewed by one of your junior team members who managing ours merchnat center accounts!, but it should be escalated to senior management. This feedback is from an experienced professional, not a young or inexperienced advertiser. I am a 40-year-old computer engineer with extensive professional experience and multiple certifications in digital marketing, business, cloud technologies, and project management.

House of Nyabinghi

Dec 20, 2025  on Shopify

After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.

B & T Winners

Dec 20, 2025  on Shopify

FunkyTeesClub

Dec 18, 2025  on Shopify

Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.

Mamma Pasta

Dec 17, 2025  on Shopify

Sleekdenim.com

Dec 13, 2025  on Shopify

I've been having the same problems as the previous Shopify merchants. My account is suspended for misrepresentation. However, I fix the so-called errors and the account is still suspended. The assistance is sub-par, only offering automated responses. I will be deleting this app as it is frustrating to use and non productive.

Cozy Kawaii LLC

Dec 12, 2025  on Shopify

Everything was explained clearly, but the account was still locked. Some websites wouldn't even load but were still approved and running on Google Shopping. The service is terrible, with no one to support or resolve the issue. Does anyone have any other advertising solutions besides this awful one?

petyoful

Dec 11, 2025  on Shopify

Using this app, data does not go completely to the Google Merchant Center account; data from the website to the Google Merchant Center account is mismatched.

CrystalAura Bijoux Jewelry fashion

Dec 09, 2025  on Shopify

Office Max

Dec 07, 2025  on Shopify

You should be ashamed of how broken the entire environment is: google app, shopify, ga4, ads, merchant. Think first, test and then implement. Nothing works as presented to work.

Posh Lana

Nov 28, 2025  on Shopify

I’m extremely disappointed with this app. For a full year, I’ve been stuck in a loop of suspension and generic “Misrepresentation” messages. The app offers no real insight, no manual review, and no actual help. It just keeps generating the same template messages over and over. I’ve fixed everything on my store, followed every policy, and still no progress. If you expect real support or human review, this app won’t give it to you. Totally unhelpful and incredibly frustrating.

New Yorker Bagels

Nov 24, 2025  on Shopify

App is inaccurate and confusing. Google support told me this app automatically adds GA tracking code, but in that case how do we prevent double reporting with our Tag Manager, which we need for other scripts? They were unsure. Google support also doesn't seem to understand that ShopifyPlus users no longer have any access to our checkout code. There is also a warning about "mistakenly added tags" but trying to fix it is very complex, and so far ineffective. In addition, The Google Merchant Center widget says we have 0 products / 0 approved when in fact we have 100s of live products listed there. The only "Suggestion" from the app? Increase spend. gee thanks.

Luna Flowers

Nov 23, 2025  on Shopify

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