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Friendbuy: Referrals & Loyalty logo

Friendbuy: Referrals & Loyalty

Develop by Shopify
Free plan available

Referral and Loyalty Programs for Leading E-commerce Brands

Customizable templates
Seamless integrations
Track conversions
Comprehensive analytics
Fraud detection
Loyalty widgets
Concurrent a/b testing
Referral widgets
Automatic code injection
10 Reviews
9.1

About Friendbuy: Referrals & Loyalty

Launched Jan 19, 2023

Categories

Built by Shopify

Address

5473 Blair Rd, STE 100, Dallas, TX, 75231, US

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Introduction Video

Description

Increase customer acquisition and retention with referral and loyalty programs

Acquire new customers at a jaw-droppingly low CPA through word-of-mouth referrals, and increase customer retention with personalized loyalty rewards. Friendbuy automatically injects Friendbuy code into Shopify themes and checkout pages, so you can display referral and loyalty widgets and track conversions. Plus, you can seamlessly integrate your referral and loyalty programs throughout your customer journeys with our robust integrations.

Acquire new customers at a jaw-droppingly low CPA through word-of-mouth referrals, and increase customer retention with personalized loyalty rewards. Friendbuy automatically injects Friendbuy code into Shopify themes and checkout pages, so you can display referral and loyalty widgets and track conversions. Plus, you can seamlessly integrate your referral and loyalty programs throughout your customer journeys with our robust integrations. more
  • Customizable Referral Program and Loyalty Program templates to get live fast
  • Comprehensive reporting, analytics, and concurrent A/B testing
  • Reliable fraud detection that prevents self referrals, and accounts for returns

Pros

  • Enables customer acquisition at a low cost per acquisition (CPA) through word-of-mouth referrals
  • Increases customer retention with personalized loyalty rewards
  • Automatically integrates with Shopify themes and checkout pages for seamless functionality
  • Facilitates tracking of conversions and referral activity
  • Offers robust integrations to extend reach across customer journeys
  • Provides customizable templates for referral and loyalty programs, allowing for quick deployment
  • Includes comprehensive reporting and analytics tools, along with A/B testing capabilities
  • Equipped with reliable fraud detection to prevent self-referrals and manage returns

Cons

  • Potential dependency on Shopify for full functionality, limiting use for non-Shopify stores
  • The automatic injection of code may cause compatibility issues or require specific configurations
  • May require initial setup and learning curve for users unfamiliar with referral and loyalty programs
  • Potential for fraudulent activity despite fraud detection, which may require ongoing monitoring

Top Helpful Reviews

Princess Polly AUS

Jan 28, 2026  on Shopify

Friendbuy makes referral easy! Our CSM is very helpful and works closely with our team to provide suggestions on strategy, analytics, as well as design for our landing pages and emails. The platform is user friendly and easy to use.

Naked & Thriving Skincare

Jan 07, 2026  on Shopify

Friendbuy's onboarding was extremely seamless! Their dedicated CSM and dev team does all the heavy lifting and responds quickly to any questions we had. We have loved partnering with Friendbuy and their continuous support has been exceptional

MeUndies

Nov 07, 2025  on Shopify

Frienbuy is an amazing referral tool with seamless integrations and an incredibly easy-to-use platform. The CSM team is knowledgeable, responsive, and always happy to help with anything. Highly recommend!

Avocado Green Mattress

Aug 18, 2025  on Shopify

Great app and experience! Easy to use, seamless integration, and an incredibly dedicated team. Friendbuy saves us time, supports our strategy, and is always there if issues arise. Highly recommend!

woom bikes USA

Aug 13, 2025  on Shopify

Great app that makes it easy to make changes to the user experience. Would recommend to anyone looking to enhance their referral program

Fair Harbor

Jul 30, 2025  on Shopify

Plenty of integrations available and the best CSMs I've ever worked with. They're very hands-on, knowledgeable, and communicative. We worked with our CSM to completely overhaul our referral program and have seen a 72% increase in revenue driven by referrals. It's been an easy win for driving more repeat purchases and acquiring stronger customers for far less than typical digital acquisition channels.

OLLY PBC

Jul 29, 2025  on Shopify

We love the functionality and built-in integrations that Friendbuy offers. It’s incredibly easy to set up and works seamlessly with our email and SMS programs. The Friendbuy team is supportive, responsive, and a true partner every step of the way.

Daily Harvest

Jul 29, 2025  on Shopify

Easy to integrate, and integrate with your existing tech stack. The Friendbuy CSMs have extensive knowledge on how to unlock the referral programs to its fullest potential. The team is very receptive to product feedback. Overall a great experience with the platform and team!

For Love & Lemons

Jul 24, 2025  on Shopify

OVerall easy to use app and services, they have a hands on customer support team and work with you to customize your referral and loyalty programs.

Distacart

Feb 06, 2024  on Shopify

Beware if you can’t afford to give a referral bonus of at least 30% of the order value. This app will not work for you! The least you can work with is a one year contract. So, be very careful and remember that you cannot cancel in between. The support is non existent after the initial installation. Friendbuy team made false promises in terms of the ROAS expected and got us into a 6 month contract (we had negotiated hard for a 6 month contract). We had asked for an early cancellation given that we are a small business, but they didn’t agree. They might meet their sales targets this way, but hurting small businesses this way is not good for them in the long run. The only reason for an extra star is because their software is pretty decent in its functionality, but certainly overpriced.

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