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Customer reviews: Omega Facebook Pixel Meta Feed

Develop by Omega

Reviews (1,816)

Overall rating
4.9

What Merchants Think

The "Omega Facebook Pixel & Feed" app has generally received a positive reception from merchants. Many users appreciate its reliability in tracking ads and its ability to effectively handle multiple pixels, making ad optimization easier. They also highlight the exceptional customer service, which appears to be the app's standout feature, consistently providing prompt and knowledgeable assistance. However, some users have experienced issues with the app’s functionality and customer service, leading to frustration and dissatisfaction for a portion of users.

Key Strengths

  • Excellent customer support, often praised for being quick, patient, and effective in resolving issues.
  • User-friendly interface that makes pixel installation straightforward and intuitive.
  • Reliable tracking and real-time data that enhance ad performance analysis.
  • Supports server-side tracking, contributing to better integration and tracking accuracy.
  • Flexibility in managing multiple Facebook pixels across different stores.

Common Concerns

  • Some users have reported unresolved technical issues, especially concerning pixel tracking and integration.
  • Occurrences of delayed support responses, particularly during holidays, which are problematic for urgent issues.
  • Concerns about the app affecting Shopify orders with extra UTM parameters upon uninstallation.
  • The pricing is seen as high by some users, especially when compared to other similar apps.

Final Thoughts

Overall, "Omega Facebook Pixel & Feed" is a robust app for merchants looking to enhance their Facebook ad tracking capabilities. It is praised for its easy-to-use interface and unparalleled customer service that often exceeds user expectations. Although there are some reported issues, the positive experiences seem to outweigh the negatives for many users. For businesses that prioritize reliable support and efficient tracking, this app is definitely worth considering.

Labo Mono

Apr 16, 2025  on Shopify

The app is giving completely false / exaggerated conversion data. Now our Meta ads manager says we have more sales than actual sales we made. We contacted customer servie (Jamie), who said we should just delete their app, without even fixing or checking the issue?? This is really odd, especially given the number of reviews. Hopefully someone can get back to us and explain properly what the issue is.

Sua Maestà Sicilia

Mar 30, 2025  on Shopify

We contacted support regarding serious issues with data tracking – key parameters like fbp and fbclid were missing. The response? “No worries, our app shares everything Meta needs.” Two days later: complete tracking failure, event errors across the board, and deduplication issues on every event (red warning triangles everywhere). We reached out again, and they denied any problem, blaming a supposed “Meta server-side issue.” After multiple follow-ups and a direct conversation with Meta’s technical team, it became clear: Meta had no server-side issues at all. The fault was entirely on Omega’s side. After 11 days of delays, false claims, and no transparency, they finally admitted: “Yes, there's a deduplication error on the purchase event.” At no point were we given logs, real support, or any kind of meaningful resolution. We lost thousands of euros during one of the most critical sales periods of the year (Easter), while Omega support kept us in the dark. Had they simply told us, “our app isn’t working with your setup,” we would’ve switched instantly. Instead, we wasted 12 days and a lot of money. We uninstalled the app and requested a refund. An app that causes this level of damage, denies accountability, and offers no escalation or real tech support should not be listed on the Shopify App Store.

Sowears

Mar 03, 2025  on Shopify

I dont know how did this App got 1700+ reviews, the app is glitchy almost incomplete, App has basic glitches, have to connect meta account again and again,you cant save views, data is NOT accurate at all,and alot more. The chat support is completely uneducatied in terms of the app workings, highly NOT RECOMMENED

Aura Sleepwear

Feb 27, 2025  on Shopify

So many bugs & issues with this app, so far! My FB campaigns are losing optimization because of the bugs caused by this app. Some of the bugs; 1) Incorrect Purchase pixel firing 2) Unable to check where the orders come from using UTM 3) Sometimes orders appear duplicated 4) Some technical issues related to the Server side tracking which causes for the lost or mis-attributed data Note: I am willing to change my review, if the devs fix all these issues asap, I am losing money for nothing.

אוזו-שופ

Feb 07, 2025  on Shopify

This app has been a huge disappointment. I paid $250 expecting a professional and reliable service, but instead, it’s been one issue after another. This is the fourth or fifth problem I’ve encountered, and for over two weeks now, I’ve been dealing with an issue that their team has been completely unable to resolve. Rather than finding a solution, they’ve only added to the problems, which highlights a serious lack of expertise. The support team seems overwhelmed by even basic issues, and the overall level of professionalism is far below what you’d expect from a paid service. It’s frustrating to invest both time and money into an app that consistently underdelivers and struggles with fundamental tasks. I’m sharing this review to give others a clear picture of my experience. If you’re looking for a smooth, hassle-free solution, I’d strongly recommend looking elsewhere.

Tailored Canvases

Jan 31, 2025  on Shopify

I have been with this app for a week, i installed custom pixels, there's an error and it doesn't work, I've been getting the same "will check with the dev team" meantime niche pixel isn't working. this is NOT ok!

אוזו-שופ

Jan 28, 2025  on Shopify

I installed the Omega Facebook Pixel app on my store and paid $250, expecting a reliable service. Instead, I got zero support! When I reached out for help, they told me to wait 8 days because of holiday or something—which is absolutely ridiculous for a paid app at this price. This level of service is completely unacceptable. If you're running a serious business and need timely support, They take your money and leave you hanging with no real assistance. I'll be reporting this to Shopify because this is not how a professional app should operate. Very disappointing!

ArtiCare

Jan 27, 2025  on Shopify

Extremely disappointed with Omega's customer service. They repeatedly assured me that their app would bypass Meta's restrictions for events like Add to Cart and Purchase, especially for websites in the wellness niche. After paying and setting up their app according to their instructions, I realized that nothing is properly tracked in Facebook's Event Manager, even when testing events. Their support team wasted a lot of my time with inaccurate explanations and false promises. It's clear that they are only focused on selling their app

CommanderNutrition

Jan 19, 2025  on Shopify

Before install this app please read it !!! This application did not meet my expectations. I don't bother you with details because everybody have different needs. But the problem is when you delete this app you will face ''additional details'' section in your orders. This app mark orders with some kind of UTM parameters and you cannot fix these corrupted ''additional details'' section. Even the App developers cannot fix it. So do not install this app!!! This app broke my Shopify. Edit: They responded that they wanted to help me (or they try to appear helpful). However, the app developers tried to fix it for more than 1 week. And they couldn't fix it.

MAZZARO

Jan 03, 2025  on Shopify

the application has stopped opening on my store!

Starling Petals

Dec 22, 2024  on Shopify

GOT CHARGED EVEN THOUGH I UNINSTALLED. HORRIBLE!

HILLMAN

Aug 04, 2024  on Shopify

This is a very incorrect organization. We were running a negotiated price of $8.99 per month, and suddenly, without any advanced notification, they stopped all our services for all eight shops and requested $30$ per month. Unfortunately, this happens in the middle of the season when we run ads on max. I will switch to another app with the previous conditions. I do not support such a fraudulent attitude.

Srripo Beauty

Jul 31, 2024  on Shopify

Hello, I have unstall my subscription, why was one year's fee still deducted from me? How can I get this compensation?

Namarie

Jul 05, 2024  on Shopify

Since installing Omega my sales have dropped 30% DoD. I'm about two days from bankruptcy now. All ads stayed the same. I'm told this is rare, but beware

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