Shopify Facebook App Review: Features, Pros & Cons

Customer reviews: Facebook & Instagram

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,391)

Overall rating

3.8

5

3,730
4

679
3

373
2

191
1

766

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

Enhances sales by reaching broader audiences on Facebook and Instagram
Simplifies product synchronization and ad management
Intuitive interface for seamless navigation and engagement
Effective in boosting sales and engagement for some merchants
Affordable ad pricing for small businesses

Common Concerns

Difficulties with account setup and store integration
Lack of responsive customer support and unresolved technical issues
Frequent re-verification and approval delays
Challenges with inventory management and catalog visibility
Perceived inefficiency and unfriendliness of the user interface
Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

MEETYRCOLOR.COM

Feb 20, 2024 on Shopify

I was confused about the new PayPal I was required to make but I already connected here with Shopify , still a bit confusing thou about the connections between both connected together thou cause the both have their own business page still trying to figure it out , but all in all it’s been great . Still waiting on my first sale .

Think Tank Photo

Feb 01, 2024 on Shopify

This app has always been flakey. I've found it disconnected from time to time. Also, I can't activate PayPal because the button doesn't work. Finally, I was surprised to find that all my products had a 10% discount automatically applied.

Healthy living

Jan 31, 2024 on Shopify

I would always recommend FB & instagram before any. Everything about this app and platform are so user friendly and is worth having . never had an issue that was over looked or fixed .

Pelletgrill.ch

Jan 30, 2024 on Shopify

It is working fine and fast. But there is no option for sending informations like "Own number 0" or "Own label 1" and this is a very important function i need to categorize my products in the Meta Ads Manager..

creative designs by eliana

Jan 09, 2024 on Shopify

Instagram is very engaging. It is easier to use than FB business page. I find FB business page a little more difficult to use as a selling platform. It is good for information about my business to direct them to my actual website but so far I am not sure I can use it to sell from. I primarily use FB Marketplace until I figure it all out.

Pintody

Dec 29, 2023 on Shopify

The app is fine however I got several sales during the holidays and since my items are personalized and have custom options I had to track these people down. This however was not as easy as emailing them or reaching out to them through the fB shop. They never either got the messages or they were never sent. I have no idea how you FB can force something on shops that just doesn't work.