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8
Facebook & Instagram logo

Facebook & Instagram

Develop by Meta
Free plan available

Bring your products to people on Facebook and Instagram.

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

About Facebook & Instagram

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Introduction Video

Description

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta

Pros

  • Easily promote products and target accurately using powerful sales and marketing tools
  • Automatically sync eligible products to Facebook and Instagram shop from one inventory
  • Get shop insights including best performing products and top tagged content
  • Seamless in-app shopping experience from discovery to checkout
  • Live chat and email support from Meta
  • User-friendly interface appreciated by non-tech-savvy users
  • Quick and efficient customer support
  • Integration with existing Facebook business page made easy

Cons

  • Issues with syncing products from Shopify to Facebook business page
  • Inconsistent connectivity with Facebook and Instagram accounts
  • Verification process for products and store can be problematic
  • Region-specific incompatibility issues, especially in Greece and India
  • Complicated setup process for some users
  • Reported issues with tracking and cookie banner affecting data accuracy
  • Some users find it difficult to get effective support from Meta
  • Recurring billing issues for ads without clear communication on problems

Top Helpful Reviews

Galloping Glitter Equestrian

May 01, 2025  on Shopify

if there is a issue it would be nice for us to be able to fix it instead of you just shutting our account down

kristinmagrit

Apr 30, 2025  on Shopify

Lets face it no one would use this if there was an alternative. interface is clunky and full of bugs.

Vitadote

Apr 30, 2025  on Shopify

Support through the Facebook app was awesome. All previous restrictions were lifted after a support ticket which was created in the FB app within the Shopify environment. we no more any issues in our account. So we can benefit all features again now

Heart EDM

Apr 30, 2025  on Shopify

This app triggered an 'automation' violation in my Facebook Business Suite. Disabling/restricting my Facebook Ads and Business account without any recourse from Facebook. Now I can't connect Shopify or run any ads. Garbage!

WILD FLIER GIFTS AND APPAREL

Apr 29, 2025  on Shopify

some of my products are not showing up and they are not rejected so I don't know what the issue is. they are supposed to be showing up on the sales channel and they are not. Then when I go to my commerce center, the previews wont even load so I am not completely happy , also I am trying to edit the products that were rejected for size reasons, but they are one size and I did specify them.

Happy Valley Tea Company

Apr 29, 2025  on Shopify

Implemented this into my shop and I went from sales only from people I met to Daily sales. So excited to finally be making progress in my business.

Juliet Best Art

Apr 29, 2025  on Shopify

Instead of making me jump backwards through hoops trying to work through various settings on both the Shopify and Meta side to try and get this to work, could you not just have stated up front that Shops on Meta are not available in New Zealand. An hour of my time I'll never get back...!

AWK Flagship e.U.

Apr 29, 2025  on Shopify

Leider können wir keine gute Bewertung abgeben. Würde die App wie vorgesehen funktionieren, würden wir 5 Sterne vergeben. Da Shops aus Österreich jedoch nicht mehr unterstützt werden, ist die App für uns kaum noch sinnvoll. Trotz hoher Werbekosten werden Werbekonten ohne ersichtlichen Grund eingeschränkt. Das erschwert die Arbeit für Shops in Österreich erheblich. Im Vergleich: Bei TikTok können zumindest kostenlos Produktlinks zu Videos hinzugefügt werden – bei Meta hingegen muss man für den blauen Haken bezahlen, um überhaupt zwei Links setzen zu dürfen.

VOCLA

Apr 29, 2025  on Shopify

We set up the app, it synchronised every product and then our Commerce account got banned on Facebook. Permanently banned. 14 years of work down the drain!

Bazaar Design Style

Apr 29, 2025  on Shopify

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

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