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7.7
Facebook & Instagram logo

Facebook & Instagram

Develop by Meta
Free plan available

Bring your products to people on Facebook and Instagram.

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

About Facebook & Instagram

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Introduction Video

Description

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta

Pros

  • Easily promote products and target accurately using powerful sales and marketing tools
  • Automatically sync eligible products to Facebook and Instagram shop from one inventory
  • Get shop insights including best performing products and top tagged content
  • Seamless in-app shopping experience from discovery to checkout
  • Live chat and email support from Meta
  • User-friendly interface appreciated by non-tech-savvy users
  • Quick and efficient customer support
  • Integration with existing Facebook business page made easy

Cons

  • Issues with syncing products from Shopify to Facebook business page
  • Inconsistent connectivity with Facebook and Instagram accounts
  • Verification process for products and store can be problematic
  • Region-specific incompatibility issues, especially in Greece and India
  • Complicated setup process for some users
  • Reported issues with tracking and cookie banner affecting data accuracy
  • Some users find it difficult to get effective support from Meta
  • Recurring billing issues for ads without clear communication on problems

Top Helpful Reviews

piantedappartamento.shop

Jul 02, 2025  on Shopify

Could be a very interesting app, unfortunately is not working for EU because not allowed. Would be a good idea to inform European user about this from both sides Shopify and Meta. Other good idea would be to develop a tool to publish posts directly from the app

coral & reef

Jun 29, 2025  on Shopify

Keep getting items rejected, then I correct listing but cannot file for appeal or to be looked at post-correction

私のストア

Jun 29, 2025  on Shopify

Muito importante ter esse app mãos ,com ele voce sera direcionado para camhinhos mais faceis sem dor de cabeca

JK Farm

Jun 28, 2025  on Shopify

Bad experience. Many time it don't allow connection between sales channel. There are too many problems using this sales channel

denichetaperle

Jun 27, 2025  on Shopify

Je n’arrive pas à connecter mon Facebook &Instagram à mon shopify et cela dérange mes conversations. J’ai supprimé réinstallerais rien

LAMELIFE

Jun 27, 2025  on Shopify

things are very confusing. decent enough to finally have working though. hope to see some results and maybe an overall better UI.

The Tabby Spot

Jun 27, 2025  on Shopify

easier than I thought it would be, there are lots of meta pages, like business manager, ads manager, meta manager etc.. I kind of wish it was just all on one page but its way easier than google so there's that :)

AquaPodKit

Jun 26, 2025  on Shopify

Shop says its clear, but does not clear or get anyone to answer why it does not work. Disconnected and will focus on google ads.

Sahel shop

Jun 26, 2025  on Shopify

tres interessant cette connexion fluide et adaptee aux besoins des e-commercants ,je recommande vivement

Big Y Fly Co

Jun 25, 2025  on Shopify

Really?! Isn't Meta like one onf the world's largest tech companies, this is the best you can do? Between this and meta ads they have managed to create two of the most non-intuitive, ineffective apps for actually selling products. Maybe if you're goal is to be cool, but to sell products, meh.

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