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Facebook & Instagram logo

Facebook & Instagram

Develop by Meta
Free plan available

Bring your products to people on Facebook and Instagram.

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

About Facebook & Instagram

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Introduction Video

Description

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta

Pros

  • Easily promote products and target accurately using powerful sales and marketing tools
  • Automatically sync eligible products to Facebook and Instagram shop from one inventory
  • Get shop insights including best performing products and top tagged content
  • Seamless in-app shopping experience from discovery to checkout
  • Live chat and email support from Meta
  • User-friendly interface appreciated by non-tech-savvy users
  • Quick and efficient customer support
  • Integration with existing Facebook business page made easy

Cons

  • Issues with syncing products from Shopify to Facebook business page
  • Inconsistent connectivity with Facebook and Instagram accounts
  • Verification process for products and store can be problematic
  • Region-specific incompatibility issues, especially in Greece and India
  • Complicated setup process for some users
  • Reported issues with tracking and cookie banner affecting data accuracy
  • Some users find it difficult to get effective support from Meta
  • Recurring billing issues for ads without clear communication on problems

Top Helpful Reviews

SO-LE STUDIO

Apr 08, 2025  on Shopify

amiamo il fatto che shopify e Instagram siano collegati, è una delle ragioni per cui scegliere Shopify!

Blissina - La bellezza di scegliere tutto

Apr 08, 2025  on Shopify

Fantastica, funziona benissimo ed è il top per poter integrare Shopify con i social. Fatta veramente bene, semplice da utilizzare e completa. Consigliata.

Ma boutique

Apr 07, 2025  on Shopify

Il y'a beaucoup de clics. Ca sera bien de réduire le nombre de clics pour la recherche de solutions.

BULK SERUMS

Apr 06, 2025  on Shopify

Cannot use the sync app feature if your shop does not accept shopify pay and if your a skincare business you already know shopify does not process payments for that type of business so why even offer the FB app. for companies that sell skin care products, but yea

Wayward Gent Cocktails

Apr 06, 2025  on Shopify

The app never works for this on iOS and it’s impossible to find on the website because they make it an app version. Very time consuming to get it working

RakelMacc

Apr 05, 2025  on Shopify

It's all showing up as if connected and working. However, there is no shop showing up on FB and IG and after days of trying to work out why, there is no actual help available.

Get Knitted

Apr 05, 2025  on Shopify

I love the Merino blend products and the hand knits in 8ply. And now I see Lucy can repair a sweater—I will keep this in mind! 5 stars from me! Richard. I love the Merino blend products and the hand knits in 8ply. Now I see that Lucy can repair a sweater—I will keep this in mind! Five stars from me!

Oy surf

Apr 04, 2025  on Shopify

Very limited functionality and therefore not recommended to use. E.g. Draft Orders are tracked as conversions and therefore heavily impact ad results. All of a sudden, we had a ROAS of over 100.

NİSS HOME

Apr 02, 2025  on Shopify

biraz daha basit kullanim olmali shopify ve sosyal medyayi baglamak icin, piksel de ayni sekilde. ads zaten profesyonel destek almadan kullanmak imkansiz. uzmanlara para vermektense facebook reklamlarina para vermemiz cok daha iyi olacak

Alma De Agua

Apr 02, 2025  on Shopify

Las aplicaciones se traban y no ofrecen soluciones integrales a los negocios, no es intuitiva ni para el negocio ni para el usuario. Mas que solucionar han llenado de trabas los procesos.

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