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7.6
Facebook & Instagram logo

Facebook & Instagram

Develop by Meta
Free plan available

Bring your products to people on Facebook and Instagram.

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

About Facebook & Instagram

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Introduction Video

Description

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta

Pros

  • Easily promote products and target accurately using powerful sales and marketing tools
  • Automatically sync eligible products to Facebook and Instagram shop from one inventory
  • Get shop insights including best performing products and top tagged content
  • Seamless in-app shopping experience from discovery to checkout
  • Live chat and email support from Meta
  • User-friendly interface appreciated by non-tech-savvy users
  • Quick and efficient customer support
  • Integration with existing Facebook business page made easy

Cons

  • Issues with syncing products from Shopify to Facebook business page
  • Inconsistent connectivity with Facebook and Instagram accounts
  • Verification process for products and store can be problematic
  • Region-specific incompatibility issues, especially in Greece and India
  • Complicated setup process for some users
  • Reported issues with tracking and cookie banner affecting data accuracy
  • Some users find it difficult to get effective support from Meta
  • Recurring billing issues for ads without clear communication on problems

Top Helpful Reviews

Camelie Eco

Jul 24, 2025  on Shopify

TERRIBLE experience. The app won't let me connect my pixel, and support has been no help at all — they just told me to contact Shopify, which is ridiculous considering it's their app and their pixel. I'm stuck with no fix, and no one is taking responsibility.

𝒂𝒍𝒍ESTORES

Jul 24, 2025  on Shopify

Most of our products are for local markets but the app only sync those assigned to ALL markets and I understand this is how it works and not something in the setup. In such case the app is almost useless for us since the ALL MARKETS items are a fraction of the un-synced local ones. For someone with only one market or shops to all markets, this app may be fine. Otherwise, may be not!

HomeHero COD

Jul 22, 2025  on Shopify

Works 25% of the time, God forbid you try to update the app or unninstall it, it completly breaks. For such a big company like Meta to put out such a shitty product, it's insane. Afterall Meta is not reknown for it's qulaity prowess.

My Store

Jul 18, 2025  on Shopify

Very bad App, it didn't work properly and it wasted my lots of time and money. This is no. 1 App to waste your time and money. And Facebook doesn't refund your Ads money which didn't give you any results due to pixel not working properly.

FreshShopStore

Jul 18, 2025  on Shopify

This is a FRAUD APP, My lots of money & time got wasted on facebook Ads due to pixel not working properly. Money deducted but no result, now I don't want to use this pixel and facebook Ads.

Stanwells Kids

Jul 16, 2025  on Shopify

I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead. Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.

FreshShopStore

Jul 15, 2025  on Shopify

My lots of money & time got wasted on facebook Ads due to pixel not working properly. Money deducted but no result, now I don't want to use this pixel and facebook Ads.

LAUPRENE SOUTH AFRICA

Jul 14, 2025  on Shopify

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

Wool and Dye Works

Jul 14, 2025  on Shopify

Swift pain in the arse to use. Still working on getting things to work..perhaps I'll change my opinion at a later date

ALCHEMY HOLISTICA

Jul 14, 2025  on Shopify

terribel experience, could not even see the app on page or install it. tried everything possible. to having to spend extra money to find someone to code it into shopify.

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