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9.5
Shop logo

Shop

Develop by Shopify
Free plan available
  • Verified
  • Boost your brand presence and connect with customers on Shop

    Customer engagement
    Product management
    Personalized recommendations
    Brand customization
    Sales automation
    Performance analytics
    Accelerated checkout
    Tracking transparency

    About Shop

    Built by Shopify

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    Introduction Video

    Description

    Reach millions of high-intent shoppers on Shop

    When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.

    When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop. more
    • Bring your brand to life with video, custom headers, and enhanced branding
    • Add collections, subscriptions, and offers—just like your online store
    • Let customers check out right on Shop or send them to your online store
    • Increase conversions with Shop Pay and frictionless 1-tap checkout
    • Reduce abandoned carts with automatic push notifications

    Pros

    • Boosts brand presence and connects with customers
    • Easy to set up and manage storefront
    • Enhances discoverability of products and collections
    • Enables direct customer engagement through reviews
    • Automates processes to boost sales
    • Provides detailed channel analytics for performance tracking
    • Offers accelerated checkout with Shop Pay
    • Builds trust with 'Track with Shop' button
    • User-friendly interface
    • Supports multiple businesses and generates sales effortlessly
    • Convenient for mobile sales
    • Personalized product recommendations
    • Offers valuable insights on sales and orders through analytics

    Cons

    • Potential issues with chargebacks and account suspensions
    • Customer support can be difficult to reach and unhelpful
    • Fraud and security concerns
    • Complaints about the interface being complicated in certain aspects
    • Limited availability in some regions
    • Default installation and related difficulties in uninstalling
    • Negative experiences with handling chargebacks
    • Reports of errors in automated thank you pages

    Top Helpful Reviews

    PictureThisPasadena

    Dec 31, 2025  on Shopify

    I switched over from Etsy about a year ago to Shop and it was a smart move. However, because there are so many app options it can be overwhelming to know which to install especially when there are multiple apps that seem to do the same thing. I will say the integrated AI help assistant is FANTASTIC. Anytime I have any issue I get perfectly accurate help and good explainations. It might be a good idea to offer certain alternate versions where the basic necessary apps are set up for you based on your store type and need. There are simply too many options to sift through and for a small business it can be time consuming. That being said, I appreciate the constant new improvements and many free options that provide true enhancement and value including ways to streamline and automate workflows. I am very happy with the level of customer support available. I would only caution someone who isn't very tech savvy to hire a consultant or do a bit of research first. Otherwise, very pleased with the app.

    The Grease Shop

    Dec 29, 2025  on Shopify

    Good marketing tool to expand reach beyond what just a Shopify store alone does. Only wish that there was more ability to customize and less limits on number of products, categories, etc.

    Haunted

    Dec 16, 2025  on Shopify

    I love how the shop app is easy for shoppers to use. My biggest problem is THE APP decides what products to promote and put first for campaigns. Currently it is spot lighting a product we don't even have stock of. I would like them to add the ability to put a short video for the shop updates section, right now it is only a post.

    Sacred Crystals

    Dec 16, 2025  on Shopify

    It is an easy interface with Shopify and gets us out to a whole other group of customers. Note - you have to update it, just like your website, but separate from your website. When I update sales etc - I look at both places to make sure they are correct.

    robotnmop.com

    Dec 13, 2025  on Shopify

    Excellent efficiently and convenient way of helping shopify store owners to show their products Thanks shopify 5stars Rating

    League Of My Own

    Dec 13, 2025  on Shopify

    Seemless account activation, aesthetic interface and really simple editing format. A great platform to incorporate into your business for an additional sales channel. Would highly recommend using the Shop app to any business owner.

    Stratton Suspender Co.

    Dec 13, 2025  on Shopify

    Honestly, I had no idea i was actually using this app, but the UI/UX is incredible. It's beautiful, helpful, it showcases our products wonderfully. I am very excited to learn more about how to leverage this incredible app for our company.

    Wild Bear Market

    Dec 12, 2025  on Shopify

    We love that the Shop app gives us another place for people to find us and the simplicity that it connects to our website and admin is awesome!

    Sleepology Mattress Shop

    Dec 10, 2025  on Shopify

    Easy to set up and use. Customers use to purchase. Limited customizations, if that is what you are looking for.

    Jewels By Lady Cha Boutique, LLC

    Dec 10, 2025  on Shopify

    The app's functionality is very user-friendly. It displays well and responds quickly. I have not had any major issues while using this app.

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