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Customer reviews: Attentive: AI‑led Email &SMS

Develop by Shopify

The Attentive app helps Shopify merchants boost sales through personalized SMS marketing. Reviews reveal how it performs in real stores, covering features, ease of use, and ROI. Learn from other merchants before installing.

Reviews (94)

Overall rating
4.7

What Merchants Think

The overall feedback from merchants using "Attentive: SMS + MMS Marketing" is largely positive. Users appreciate the platform's ease of use, robust features, and the valuable customer support they receive, which has significantly boosted engagement and sales. However, there are some concerns raised about issues with cancellation and billing transparency.

Key Strengths

  • User-friendly interface and seamless integration, especially with e-commerce platforms like Shopify.
  • Strong customer support, particularly the White Glove Service, which is praised frequently.
  • Powerful customization and automation capabilities, enhancing personalization and campaign efficiency.
  • Excellent data-driven insights allowing optimization of marketing strategies.
  • Effective for increasing engagement, retention, and ROI through targeted messaging.

Common Concerns

  • Difficulty and delays in processing account cancellation requests.
  • Lack of billing transparency and clarity regarding account costs.
  • Claims of being misled about services such as the promised White Glove Service.
  • Limited integration capabilities with certain platforms like Shopify Markets which can hinder specific operations.

Final Thoughts

"Attentive: SMS + MMS Marketing" is generally well-received and is a trusted partner in the SMS marketing realm, especially praised for its user-friendly nature and outstanding customer service. Despite some issues regarding cancellation processes and billing clarity, it remains a preferred choice for many businesses looking to enhance their SMS marketing strategies efficiently.

Cards Christians Like

Oct 06, 2025  on Shopify

We switched over from Klaviyo and immediately saw an explosion of new leads generated with Attentive. The platform is incredibly effective, and the results have far exceeded our expectations. What really sets Attentive apart is their white-glove service—it’s on another level. Their team is proactive, responsive, and genuinely invested in our success. They’ve made the transition seamless and have consistently gone above and beyond to support us. If you’re serious about growth and want both performance and outstanding customer care, Attentive is the clear choice. Highly recommend!

Emerson and Friends

Oct 06, 2025  on Shopify

We switched to Attentive in April and have been really happy with the platform so far. The tech team has been fantastic—super knowledgeable, responsive, and helpful in getting us set up and optimizing our account. We’ve especially loved the flexibility and capabilities within Journeys and the robust testing options, which have allowed us to better personalize and refine our SMS strategy. Overall, it’s been a smooth transition and a big step up for our marketing program.

Aquor Water Systems

Oct 06, 2025  on Shopify

We’ve had a really positive experience using Attentive with our Shopify Plus store. The setup was straightforward, and it integrated seamlessly with our existing apps and workflows. Their team has been responsive and helpful whenever we needed support, and onboarding was smooth from start to finish. The platform itself is intuitive and makes it simple to manage campaigns and analyze performance. Like any robust tool, it takes a little time to fine-tune automations and optimize for your brand, but overall, it’s been an excellent addition to our marketing tech stack. Highly recommend for brands looking to scale their SMS and email efforts efficiently.

Badass Beard Care

Oct 06, 2025  on Shopify

As the SMS channel evolves and becomes more competitive, Attentive is staying at the tip of the spear. Their dedication to innovation and the overall product offering is unmatched. With Black Friday and Holiday shopping just around the corner, we feel more confident then ever that we are set-up for success. SMS has quickly become one of most effective channels for not only campaign messaging, but two-way conversational marketing and we could not have seen the growth we have without the support from Attentive.

meibi

Oct 06, 2025  on Shopify

Attentive has been a great addition to our marketing toolkit. The platform is intuitive, and provides clear insights that help us optimize our campaigns. Their customer support team is also super responsive and helpful. However, one downside is that we don’t have a dedicated account manager, which sometimes makes it harder to move fast or make adjustments. There are certain features or changes that can only be made through their team, which adds some extra steps and limits flexibility. Overall, Attentive is still a powerful tool that’s helped us improve engagement and conversions, but having more autonomy inside the platform would make it even better.

Cozy Earth

Oct 06, 2025  on Shopify

We’ve been with Attentive for almost 7 years and it’s been rock solid. The platform is intuitive, fast, and built for marketers. Clean UI, smart segmentation, easy testing, and dependable deliverability. Their team is the real edge: proactive, knowledgeable, and available for anything from BFCM prep and campaign strategy to backend and integration support. Onboarding new features is smooth, compliance is clear, and reporting makes it simple to tie programs to revenue. Attentive scales with us and keeps improving. If you want a partner, not just software, this is it.

Happy Planner

Oct 06, 2025  on Shopify

We've been with Attentive for 5 years now, and have been very happy with everything. They lead the space for SMS marketing, and have always been a great partner to help us grow and reach our customers in different ways. They also are constantly coming up with new features and products that help make this channel easy to use while achieving higher ROI, especially with AI.

Clean Simple Eats

Oct 06, 2025  on Shopify

We’ve used Attentive for over four years, and they’ve been a fantastic partner! The platform is intuitive and easy to use, the Attentive and White Glove teams are always helpful, and they continue to enhance their features and offerings.

Eargasm

Oct 06, 2025  on Shopify

We’ve had a great experience with Attentive. Since implementing it, we’ve seen a noticeable uptick in conversions, deliverability, and overall engagement. The platform is easy to use, the automations are powerful, and their support team is top-notch. Highly recommend for anyone looking to level up their SMS and email marketing performance.

Schoolgirl Style

Oct 06, 2025  on Shopify

Using Attentive has been an awesome experience! It integrates seamlessly with Shopify and offers an intuitive, user-friendly interface. The campaign analytics are incredibly insightful, and the support team is always helpful and responsive. Since switching to Attentive, we’ve significantly scaled our SMS marketing while continuing to grow our email subscriber base. I highly recommend Attentive to any brand looking to take their marketing to the next level!

Alp N Rock

Oct 06, 2025  on Shopify

We've been with Attentive for a year now and continue to see our revenue from the channel increase YOY. It's very easy to use, has great reporting features, and the White Glove Support is fast. I love the library of texts to get inspiration for new campaigns. Really couldn't ask for more in an SMS platform.

Maroon 5

Oct 06, 2025  on Shopify

Seamless, frictionless, app integration! So easy to use and great SMS platform with low cost and high conversion rates. Thanks attentive!

DefineMe

Oct 06, 2025  on Shopify

We've been using Attentive for about 4 years, and I'm so glad we made the switch from Klaviyo. The UI is super easy to navigate, and if I ever run into any issues, my account manager and the white glove team are always available to help me out. Email and SMS are our most profitable sales channels, and Attentive makes it easy.

LivBay Supplies

Oct 06, 2025  on Shopify

We have been using Attentive for a year with my current company and I used it for two years at my previous job. I just haven't used another SMS service I like as much as this, and their AI pro features have significantly improved our performance and made my job easier. The support to team is super helpful and responsive as well.

resbiotic

Oct 06, 2025  on Shopify

Easily integrates with our existing stack (Klaviyo, Gorgias, Shopify) and onboarding was a breeze. Our SMS revenue has increased by more than 200% since switching from Klaviyo SMS!

SHEFIT

Oct 06, 2025  on Shopify

We've been with Attentive for years and have had such a great experience. It’s super easy to use, and their team is always there to help whenever we need it. The results speak for themselves!

Southern Shirt

Oct 06, 2025  on Shopify

Attentive is super user friendly with a great UI/UX. It offers a ton of reports and look at to help your marketing team make adjustments and grow. Attentive has helped us grow conversions especially with the new AI Pro feature. The customer service (WhiteGlove) is outstanding and their growth team goes above and beyond to help you. If there are concerns, it's easy to schedule a call and talk through the problems. They actually give you real solutions and can go into your account and make edits.

FIGS

Oct 02, 2025  on Shopify

We've been using Attentive for over 4 years. Attentive has been an incredible partner in helping us elevate our SMS marketing channel, ensuring we can reach our customers in meaningful, timely, and engaging ways. Their platform is extremely user-friendly and intuitive, and most importantly has helped us turn SMS into one of our most effective owned channels. Their team is proactive, collaborative, and always eager to help us innovate.

WallFlower Jeans

Oct 01, 2025  on Shopify

We've been with Attentive for a few years now with multiple brands in our company. We are using them for email and SMS and the dashboard is very user-friendly unlike some other companies we used like Klaviyo and Yotpo. We are currently working with Erika our Senior Customer Success Manager who has been very helpful in getting us ready for BFCM. She's provided all the resources (links) and tools needed to excel this quarter. She's also super responsive! It's great having some guidance if needed with growing our brands because we've worked with many companies before that don't provide the additional expertise. Out of all the email marketing companies we've worked with, this one by far is the best!

Cleobella

Sep 30, 2025  on Shopify

Absolutely love working with this company! The team is so 'attentive', we meet monthly to align on strategy and growth for SMS, and they’re always there with 24/7 white-glove support whenever we need it. Since switching over to Attentive, we’ve not only seen meaningful growth in our customer base but also a clear lift in revenue. It truly feels like a partnership, and we couldn’t be happier with the results so far.

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