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Customer reviews: Attentive: AI‑led Email &SMS

Develop by Shopify

The Attentive app helps Shopify merchants boost sales through personalized SMS marketing. Reviews reveal how it performs in real stores, covering features, ease of use, and ROI. Learn from other merchants before installing.

Reviews (94)

Overall rating
4.6

What Merchants Think

The overall feedback from merchants using "Attentive: SMS + MMS Marketing" is largely positive. Users appreciate the platform's ease of use, robust features, and the valuable customer support they receive, which has significantly boosted engagement and sales. However, there are some concerns raised about issues with cancellation and billing transparency.

Key Strengths

  • User-friendly interface and seamless integration, especially with e-commerce platforms like Shopify.
  • Strong customer support, particularly the White Glove Service, which is praised frequently.
  • Powerful customization and automation capabilities, enhancing personalization and campaign efficiency.
  • Excellent data-driven insights allowing optimization of marketing strategies.
  • Effective for increasing engagement, retention, and ROI through targeted messaging.

Common Concerns

  • Difficulty and delays in processing account cancellation requests.
  • Lack of billing transparency and clarity regarding account costs.
  • Claims of being misled about services such as the promised White Glove Service.
  • Limited integration capabilities with certain platforms like Shopify Markets which can hinder specific operations.

Final Thoughts

"Attentive: SMS + MMS Marketing" is generally well-received and is a trusted partner in the SMS marketing realm, especially praised for its user-friendly nature and outstanding customer service. Despite some issues regarding cancellation processes and billing clarity, it remains a preferred choice for many businesses looking to enhance their SMS marketing strategies efficiently.

Primal Kitchen

Oct 13, 2025  on Shopify

Attentive has been a strong partner for our SMS marketing for several years. The platform makes it easy to launch campaigns, manage automations and quickly create segments for strategic targeting. Their support team is super responsive and knowledgeable, which has been a huge plus whenever we need quick guidance. The reporting tools provide solid insights into performance, though there's some room for improvement in customization and deeper data visibility. Overall, Attentive has helped us grow our email & SMS lists, increase engagement, and drive measurable revenue.

Emerson and Friends

Oct 06, 2025  on Shopify

We switched to Attentive in April and have been really happy with the platform so far. The tech team has been fantastic—super knowledgeable, responsive, and helpful in getting us set up and optimizing our account. We’ve especially loved the flexibility and capabilities within Journeys and the robust testing options, which have allowed us to better personalize and refine our SMS strategy. Overall, it’s been a smooth transition and a big step up for our marketing program.

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