Attentive App Review: Features, Pros & Cons for Shopify

Customer reviews: Attentive: AI‑led Email &SMS

The Attentive app helps Shopify merchants boost sales through personalized SMS marketing. Reviews reveal how it performs in real stores, covering features, ease of use, and ROI. Learn from other merchants before installing.

Reviews (57)

Overall rating

3.9

5

22
4
3
2

2
1

7

What Merchants Think

The overall feedback from merchants using "Attentive: SMS + MMS Marketing" is largely positive. Users appreciate the platform's ease of use, robust features, and the valuable customer support they receive, which has significantly boosted engagement and sales. However, there are some concerns raised about issues with cancellation and billing transparency.

Key Strengths

User-friendly interface and seamless integration, especially with e-commerce platforms like Shopify.
Strong customer support, particularly the White Glove Service, which is praised frequently.
Powerful customization and automation capabilities, enhancing personalization and campaign efficiency.
Excellent data-driven insights allowing optimization of marketing strategies.
Effective for increasing engagement, retention, and ROI through targeted messaging.

Common Concerns

Difficulty and delays in processing account cancellation requests.
Lack of billing transparency and clarity regarding account costs.
Claims of being misled about services such as the promised White Glove Service.
Limited integration capabilities with certain platforms like Shopify Markets which can hinder specific operations.

Final Thoughts

"Attentive: SMS + MMS Marketing" is generally well-received and is a trusted partner in the SMS marketing realm, especially praised for its user-friendly nature and outstanding customer service. Despite some issues regarding cancellation processes and billing clarity, it remains a preferred choice for many businesses looking to enhance their SMS marketing strategies efficiently.

Tour Striker Inc

Aug 08, 2025 on Shopify

I would avoid Attentive unless you have never used Klaviyo for email. The sales rep way overpromised and underdelivered. She insisted they never want to have an unhappy customer, and even though we have a contract, they would work with us on an exit if we were unsuccessful. Their SMS services are great. But the email side of things is subpar from Klaviyo. Not to mention, we lost around 10% of our subscribers in a mere 3 months. I have no idea how. Anyway, to boot, you have zero control over your subscription; they try to handcuff you so you won't leave. There is no subscription area on their platform, no invoice history, nothing!! If you want something, you reach out to support and wait. There is a reason Klaviyo is easy to cancel, because they know people will come back when they experience other providers. Especially this one.

Hygiene Hero

Mar 02, 2024 on Shopify

Billing transparency is equal 0. For some weird reason one can not see detailed billing or find exact cost for anything in the account home. Billing invoices are emailed from another system, instead of being visible in the account, no billing history ... nothing. When I think better that must be intentional. Of course, prices might be somewhere in the contract, but who looks at the contracts. Also revenue contributed to the app is incorrect, overestimated. We have lot of revenue from new customers, and of course new customers subscribe to SMS ... attentive attributes every new purchase to the attentive generated revenue.