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Customer reviews: Attentive: AI‑led Email &SMS

Develop by Shopify

The Attentive app helps Shopify merchants boost sales through personalized SMS marketing. Reviews reveal how it performs in real stores, covering features, ease of use, and ROI. Learn from other merchants before installing.

Reviews (94)

Overall rating
4.6

What Merchants Think

The overall feedback from merchants using "Attentive: SMS + MMS Marketing" is largely positive. Users appreciate the platform's ease of use, robust features, and the valuable customer support they receive, which has significantly boosted engagement and sales. However, there are some concerns raised about issues with cancellation and billing transparency.

Key Strengths

  • User-friendly interface and seamless integration, especially with e-commerce platforms like Shopify.
  • Strong customer support, particularly the White Glove Service, which is praised frequently.
  • Powerful customization and automation capabilities, enhancing personalization and campaign efficiency.
  • Excellent data-driven insights allowing optimization of marketing strategies.
  • Effective for increasing engagement, retention, and ROI through targeted messaging.

Common Concerns

  • Difficulty and delays in processing account cancellation requests.
  • Lack of billing transparency and clarity regarding account costs.
  • Claims of being misled about services such as the promised White Glove Service.
  • Limited integration capabilities with certain platforms like Shopify Markets which can hinder specific operations.

Final Thoughts

"Attentive: SMS + MMS Marketing" is generally well-received and is a trusted partner in the SMS marketing realm, especially praised for its user-friendly nature and outstanding customer service. Despite some issues regarding cancellation processes and billing clarity, it remains a preferred choice for many businesses looking to enhance their SMS marketing strategies efficiently.

Zoe Lev Jewelry

Oct 23, 2025  on Shopify

Using Attentive has been super easy and helpful for our marketing efforts. Creating and monitoring campaigns is user friendly and easy to stay organized. They offer various analytic reports to help monitor performances. AI Grow is also a useful addition to offer more sign-up units and grow our audience. The support team is super responsive and everyone I've interacted with has been very friendly and helpful.

Eat Clean Bro

Oct 23, 2025  on Shopify

Extremely happy with the performance of Attentive over the last several years. Constantly improving the U/I and different rollouts that fit client needs. Definitely a core function for our business!

Aventon B2B

Oct 16, 2025  on Shopify

We really love Attentive as our email and SMS solution! It's so user- friendly, easy to integrate with our other tools and all of the reporting and dashboards are easy to digest and analyze.

TriPine

Oct 13, 2025  on Shopify

We have used Attentive for about 5 years now for our SMS program. They have been so great to work with, the software works great and is easy to use to setup messaging, campaigns and automations. They were so great, that we moved our email management over to them as well about 3 years ago. Having the all in one soltuon for email and SMS makes automations great to keep messaging consistent. Also, in the world of tricky SMS litigation they are great about staying on top of it and helping to keep you complaint. Highly recommend.

Primal Kitchen

Oct 13, 2025  on Shopify

Attentive has been a strong partner for our SMS marketing for several years. The platform makes it easy to launch campaigns, manage automations and quickly create segments for strategic targeting. Their support team is super responsive and knowledgeable, which has been a huge plus whenever we need quick guidance. The reporting tools provide solid insights into performance, though there's some room for improvement in customization and deeper data visibility. Overall, Attentive has helped us grow our email & SMS lists, increase engagement, and drive measurable revenue.

bkr

Oct 09, 2025  on Shopify

We've been with Attentive for 5 years for for SMS and email marketing. The team is helpful, responsive, strategic, listens to our feedback, & is great to work with. Attentive's dashboard and new AI tools are intuitive and easy to use. Highly recommend!

Nutricost

Oct 08, 2025  on Shopify

We’ve been with Attentive for some years now, I’ve had experience with other SMS providers but no one has cared as much as Attentive has. It’s not only one team or one person that cares about helping you but their whole brand, they’re very responsive and always willing to help. The new tools they come out with are also quite useful and innovative and I’m excited to see how the brand grows with such dedicated people in the team.

Matisse Footwear

Oct 08, 2025  on Shopify

We’ve been using Attentive to manage both email and SMS, and it’s been seamless combining our email and mobile strategies. Their extensive library of “journey” templates has made automating much of our program simple, and they continue to roll out new features that make the platform even more powerful. Attentive has truly become a key partner in driving our retention and lifecycle marketing efforts.

roe Wellness

Oct 08, 2025  on Shopify

(4.6 stars - still early days to the platform) We switched to Attentive about two months ago from Yotpo SMSBump and have really enjoyed the change. Yotpo had a lot of extra features that felt unnecessary for what we needed, while Attentive is simple, effective, and easy to use. The AI tools and smart recommendations are a great bonus and make campaign planning feel effortless. Our team has easy access to everything they need, and we have had no issues with the Shopify integration. We also appreciate the white glove support, which makes the entire experience smooth and reliable. Overall, it has been a good transition, and we are excited to see how the platform continues to grow.

WindowCleaner.com

Oct 08, 2025  on Shopify

We’ve been with Attentive for several years now and it continues to be a great decision we’ve made for our business. The platform is incredibly easy to use, reliable, and syncs seamlessly with our Shopify store. Their customer service team is always responsive and helpful. Our SMS marketing continues to perform exceptionally well thanks to this great platform! Highly recommend.

Newton Baby

Oct 07, 2025  on Shopify

I helped onboard Attentive for our team back in 2019 and we've been using it ever since. The product only improves with each year and it's by far the most intutive platform in our martech stack. We wouldn't have seen the growth we have as a business without a reliable SMS partner like Attentive.

&Collar

Oct 07, 2025  on Shopify

Been with Attentive for a few years now. Erika is great as our CSM. Hands-on, proactively helping. Good compliance team, intuitive interface.

Oaktree Memorials

Oct 07, 2025  on Shopify

Attentive has been a fantastic SMS marketing service. Best in class features and great support. Very satisfied with the product.

Good Games

Oct 06, 2025  on Shopify

Attentive came to our attention when we were looking for alternatives to Klaviyo for email marketing that also serviced SMS. Attentive was a stand out due to its integrated SMS and email functionality as well as native integration to Shopify. They also offered an extensive trial with analysis on the benefits that Attentive would bring to the business compared to our existing vendors. The onboarding experience was robust and pleasant with plenty of support from both Australian local support as well as their global team.

Global Healing

Oct 06, 2025  on Shopify

We’ve explored several SMS platforms over the years, and Attentive has been the easiest and most reliable by far. The Shopify integration was quick and intuitive. Everything synced perfectly without the usual manual setup or data-mapping headaches. What we appreciate most is the accuracy of their attribution. Attentive pulls in all the right data and gives a true picture of performance, rather than inflating revenue like many other platforms tend to do. It’s refreshing to finally have transparent reporting we can trust. Between the smooth setup, excellent customer support, and clean performance tracking, Attentive has been a huge upgrade for our team. Highly recommend.

US Glove

Oct 06, 2025  on Shopify

We have been using Attentive for SMS marketing only. The dashboard is user friendly and the customer service team is wonderful.

Zollicandy

Oct 06, 2025  on Shopify

We've been using Attentive for more than a year to help with our SMS marketing. They provide excellent customer support and have an easy-to-use interface that makes scheduling Campaigns and setting up automations easy.

Insect Shield

Oct 06, 2025  on Shopify

Attentive is a great choice for SMS marketing. It's simple, intuitive, and they have many options for support when you need it. We started our text marketing program with them, and it's continued to grow year after year, and works well in tandem with our other marketing platforms. They are also great with keeping you updated on marketing compliance changes, and always bring in an expert to advise, which I really appreciate.

CARIUMA

Oct 06, 2025  on Shopify

We have been using Attentive for over 5 years now and its been an amazing partnership. They have really listened to my feedback over the years and are always improving and coming up with new things. We have been able to drive so much revenue with this channel and will continue using this!

Cards Christians Like

Oct 06, 2025  on Shopify

We switched over from Klaviyo and immediately saw an explosion of new leads generated with Attentive. The platform is incredibly effective, and the results have far exceeded our expectations. What really sets Attentive apart is their white-glove service—it’s on another level. Their team is proactive, responsive, and genuinely invested in our success. They’ve made the transition seamless and have consistently gone above and beyond to support us. If you’re serious about growth and want both performance and outstanding customer care, Attentive is the clear choice. Highly recommend!

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