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Attentive: AI‑led Email &SMS logo

Attentive: AI‑led Email &SMS

Develop by Shopify
Free plan available

SMS marketing built to help e-commerce brands increase revenue

Customer support
Order updates
Prewritten templates
Two-tap technology
Two-way messages
Text-to-buy
Playbook guidance
Sms segmentation
Personalized conversations

About Attentive: AI‑led Email &SMS

Launched Jul 01, 2020

Categories

Built by Shopify

Address

Plaza de la Republica de Ecuador 3, 4d, Madrid, M, 28016, ES

Website Support Portal Privacy policy Tutorial FAQ Document
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Introduction Video

Description

AI-powered mobile email and SMS marketing platform enabling personalization at scale.

True 1:1 Personalization: Build cross-channel (SMS, Email, Push and RCS) audiences that update instantly for personalized, high-impact engagement. High-Converting List Growth: Two-tap signups and 30+ signup units, a no-code builder, and seamless 3rd-party analytics integration. Winning Strategy with Experts: Reach audience at scale with expert advice and AI that optimizes send time and personalization and uses smart A/B tests.

True 1:1 Personalization: Build cross-channel (SMS, Email, Push and RCS) audiences that update instantly for personalized, high-impact engagement. High-Converting List Growth: Two-tap signups and 30+ signup units, a no-code builder, and seamless 3rd-party analytics integration. Winning Strategy with Experts: Reach audience at scale with expert advice and AI that optimizes send time and personalization and uses smart A/B tests. more
  • Fast List Growth: Patented two-tap units convert traffic into subscribers faster
  • Delivery Optimized: Industry-leading deliverability with above average CTRs
  • Identity: Power segmentation and personalization with rich identity data points
  • Messaging: Drive high CTRs in the customer lifecycle with personalized messages
  • Compliance: In-house TCPA experts & templates ensure your program is compliant

Pros

  • Refine your SMS strategy as you scale with playbooks, expert advice, and guidance from an industry-leading team
  • Prewritten campaign templates save time
  • Quickly grow text and email subscriber lists with patented two-tap technology
  • Send personalized two-way messages across customer lifecycle
  • Supports multiple use cases such as limited-time offers, new products, order updates, customer support, and Text-to-Buy via Shop Pay
  • Helps set, track, and deliver program KPIs
  • Utilizes rich identity data points for segmentation and personalization
  • Drives high click-through rates with personalized messages
  • Ensures compliance with in-house TCPA experts and templates

Cons

  • Promises of white glove service and dedicated team member support are not always fulfilled
  • Customer support can be unreliable with reports of lack of follow-up and training
  • Issues with initial on-boarding and support once signed up

Top Helpful Reviews

Wild Oak Boutique

Jan 07, 2026  on Shopify

Attentive’s platform itself is fine, but the contract structure and enforcement approach are extremely restrictive and disappointing. The agreement includes strict SMS exclusivity with long-term lock-in, limited flexibility, and significant financial penalties (more than reasonable costs) if you need to adapt your tech stack. Even more frustrating, the Attentive team has taken an overly aggressive interpretation of the contract—suggesting that even discussing or planning with other providers would be a breach, despite that not being clearly supported by the language. For a fast-growing e-commerce business, this makes it very difficult to evolve, evaluate alternatives, or integrate with tools Attentive doesn’t support. When integration gaps arise, the exclusivity still applies, leaving you stuck paying for services that no longer meet your needs. If you value flexibility, vendor interoperability, or the ability to plan ahead without pressure tactics, read the contract very carefully before signing.

Dreamland Baby

Nov 12, 2025  on Shopify

We have used Attentive for many years and have been happy with every aspect. The features and UI are solid, they are always pushing on product development, and are proactive with compliance. I can't speak highly enough about their white glove support and dedicated CSMs. Chelsee is top tier and has felt like an extension of our internal team.

Zoe Lev Jewelry

Oct 23, 2025  on Shopify

Using Attentive has been super easy and helpful for our marketing efforts. Creating and monitoring campaigns is user friendly and easy to stay organized. They offer various analytic reports to help monitor performances. AI Grow is also a useful addition to offer more sign-up units and grow our audience. The support team is super responsive and everyone I've interacted with has been very friendly and helpful.

Eat Clean Bro

Oct 23, 2025  on Shopify

Extremely happy with the performance of Attentive over the last several years. Constantly improving the U/I and different rollouts that fit client needs. Definitely a core function for our business!

Aventon B2B

Oct 16, 2025  on Shopify

We really love Attentive as our email and SMS solution! It's so user- friendly, easy to integrate with our other tools and all of the reporting and dashboards are easy to digest and analyze.

TriPine

Oct 13, 2025  on Shopify

We have used Attentive for about 5 years now for our SMS program. They have been so great to work with, the software works great and is easy to use to setup messaging, campaigns and automations. They were so great, that we moved our email management over to them as well about 3 years ago. Having the all in one soltuon for email and SMS makes automations great to keep messaging consistent. Also, in the world of tricky SMS litigation they are great about staying on top of it and helping to keep you complaint. Highly recommend.

Primal Kitchen

Oct 13, 2025  on Shopify

Attentive has been a strong partner for our SMS marketing for several years. The platform makes it easy to launch campaigns, manage automations and quickly create segments for strategic targeting. Their support team is super responsive and knowledgeable, which has been a huge plus whenever we need quick guidance. The reporting tools provide solid insights into performance, though there's some room for improvement in customization and deeper data visibility. Overall, Attentive has helped us grow our email & SMS lists, increase engagement, and drive measurable revenue.

bkr

Oct 09, 2025  on Shopify

We've been with Attentive for 5 years for for SMS and email marketing. The team is helpful, responsive, strategic, listens to our feedback, & is great to work with. Attentive's dashboard and new AI tools are intuitive and easy to use. Highly recommend!

Nutricost

Oct 08, 2025  on Shopify

We’ve been with Attentive for some years now, I’ve had experience with other SMS providers but no one has cared as much as Attentive has. It’s not only one team or one person that cares about helping you but their whole brand, they’re very responsive and always willing to help. The new tools they come out with are also quite useful and innovative and I’m excited to see how the brand grows with such dedicated people in the team.

Matisse Footwear

Oct 08, 2025  on Shopify

We’ve been using Attentive to manage both email and SMS, and it’s been seamless combining our email and mobile strategies. Their extensive library of “journey” templates has made automating much of our program simple, and they continue to roll out new features that make the platform even more powerful. Attentive has truly become a key partner in driving our retention and lifecycle marketing efforts.

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