Klarna Creator Platform

About Klarna Creator Platform

Launched Jun 23, 2021

Built by Klarna

Email :

[email protected]

Address

629 N. High St., Suite 300, Columbus, OH, 43215, US

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Description

Klarna Creator Platform is an all-in-one influencer marketing solution made for e-commerce brands.

As a Klarna Creator Platform merchant, this app installs our tracking script and makes sure you are able to evaluate your influencer marketing efforts with performance data. It also enables product catalogue feed export with our standardised format.

Find the right influencers - Based on performance data and audience insights
Collaborate efficiently - Tools that allow you to increase marketing output
Track & optimise to maximise ROI - Shift your budgets to top performing channels

Introduction Video

Pros

Performance based influencer marketing
Installs tracking script for evaluating influencer marketing efforts with performance data
Enables product catalogue feed export with standardised format
Helps find the right influencers based on performance data and audience insights
Provides tools for efficient collaboration to increase marketing output
Allows tracking and optimization to maximize ROI
Shifts budgets to top performing channels

Cons

Dependent on the quality and accuracy of the tracking script
May require technical knowledge to install and manage the app properly
Effectiveness is reliant on the availability and quality of influencers in the database
Performance metrics might not always capture qualitative aspects of influencer marketing
Standardized format for product catalogues might not fit all merchants' needs
Potential privacy concerns with tracking and data collection
Budget shifting might not always align with overall marketing strategy