Shopify Email vs Mailchimp vs Seguno vs Trustoo.io

Choosing the right email marketing and product review tools is crucial to maximizing your Shopify store's potential. In this comprehensive comparison, we examine Shopify Email, Mailchimp Email & SMS Marketing, Seguno Email Marketing, and the Trustoo.io Product Reviews App, highlighting key features, integrations, pricing, and user experiences. Whether you're just setting up shop or looking to enhance your current operations, this guide will provide the insights you need to select the optimal apps for improving customer engagement and driving sales.

Shopify Email

Email marketing made for commerce

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Trustoo.io Product Reviews App

Collect videos reviews, amazon reviews & ali reviews importer

Shopify Email

Email marketing made for commerce

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Trustoo.io Product Reviews App

Collect videos reviews, amazon reviews & ali reviews importer

Overview

What is Shopify Email?

Shopify Email is a built-in email marketing tool designed specifically for Shopify merchants. It allows users to create, send, and track email campaigns directly from their Shopify admin.

Key Strengths:

Seamless integration with Shopify stores
No additional app installation required
Pay-as-you-go pricing with no monthly fees

What is Mailchimp Email SMS Marketing?

Mailchimp is a widely used email marketing and automation platform that also supports SMS campaigns. It offers advanced segmentation, A/B testing, and integrations with eCommerce platforms like Shopify.

Key Strengths:

Robust automation workflows
Advanced audience segmentation
Comprehensive analytics and reporting

What is Seguno Email Marketing?

Seguno is an email marketing app designed for Shopify stores, offering easy-to-use automation, segmentation, and campaign tools to boost sales and customer engagement.

Key Strengths:

Simple setup and user-friendly interface
Affordable pricing for small businesses
Basic automation and segmentation features

What is Trustoo.io Product Reviews App?

Trustooio Product Reviews is a Shopify app focused on building trust through verified reviews. It offers review moderation, rich snippets for SEO, and integration with Google Shopping.

Key Strengths:

Verified buyer reviews to boost credibility
SEO-friendly rich snippets
Google Shopping integration

Rating

1,753 Reviews

9.2

567 Reviews

9.1

712 Reviews

9.3

1,382 Reviews

9.5

Pricing

Install App More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Shopify integration
Back-in-stock alerts
Email automation
Canva integration
Built-in spam protection

Review display customization
Social media sharing
Referral rewards
Review import/export
Automatic review requests
Email marketing integration
Video reviews collection
Photo review automation
Multi-language widgets
Visual review editor
Review filtering options
Organic traffic enhancement

Screenshots

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Trustoo.io Product Reviews App screenshot

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Easy to use and integrates directly with Shopify, saving time on designs and templates
Offers a wide range of features like pre-built automation series and Back in Stock restock alerts
Embedded Canva in a full-screen editor for quick and beautiful email designs
Includes built-in deliverability assistance and spam protection for secure email sending
Offers quick custom support from real email experts regardless of shop size
Supports a variety of campaign types including Abandoned cart, Browse abandonment, Drip campaigns, Newsletters, and more
Provides tools for managing campaigns like Analytics, Bulk editing, Segmentation, and Localization
Highly praised customer support, noted for being prompt, effective, and extremely helpful
Consistent updates and addition of new features

Highly customizable to match brand aesthetics
Collects product reviews with photos and videos automatically
Displays reviews in attractive widgets to build trust
Supports multiple languages with auto-translation
Import reviews from AliExpress, Amazon, etc
Effective email marketing features with automations
Organic traffic generation via social media sharing
Excellent customer support and quick issue resolution
Offers both free and paid plans, making it accessible
User-friendly interface and easy to install
Ability to customize review display options and layouts
Reward system for customer referrals
Review collection via multiple methods like emails, forms, etc

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Lacks the capability to place videos directly from a phone into emails, which can be limiting for visual products
Significant pricing jump for small businesses with gradual growth in email subscribers, making it costly for those still building their list
Only one pricing plan available, which may not be suitable for all business sizes

Launched

Apr 13, 2020

Nov 27, 2018

Dec 12, 2018

Jan 12, 2022

Developer

Built by Shopify

Apps:

1305

Average Rating:

3.1

Reviews:

42,036

Built by Intuit Mailchimp

Apps:

Average Rating:

4.4

Reviews:

567

Built by Seguno

Apps:

Average Rating:

4.9

Reviews:

1,539

Built by Channelwill

Apps:

Average Rating:

4.9

Reviews:

2,538

Make Your Choice

Install App More info View alternatives

Shopify Email vs Mailchimp vs Seguno vs Trustoo.io

Shopify Email

Mailchimp Email SMS Marketing

Seguno Email Marketing

Trustoo.io Product Reviews App

Shopify Email

Mailchimp Email SMS Marketing

Seguno Email Marketing