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ZAP~POST Direct Mail Marketing
Automate direct mail for Shopify: personalized postcards and letters.
About ZAP~POST Direct Mail Marketing
Built by ZAP~POST
Introduction Video
Description
Drive ROI by reaching unreachable Customers. Send Postcards and Letters, powered by Flows.
This app is designed to help Shopify merchants reach unreachable Customers via Postcards and Letters, triggered by digital events such as an Abandoned Basket or a Lapsing Customer. Connected to Shopify Flows, merchants can send as little as 1 postcard at a time. Generate ROI through highly personalized, timely, and relevant campaigns that are always-on. Set it & forget it. Pause or cancel anytime.
- Automate Postcards & Letters using Shopify Flows connected to ZAP~POST
- Simple design tool to create always-on personalised Direct Mail campaigns.
- Feature rich content with inbuilt QR codes to track scans and ROI
- Abandoned Basket - send a postcard to remind them to buy.
- A Customer has not shopped in {90} days - send a letter in the mail
Pros
- Automates direct mail marketing, saving time for merchants.
- Allows personalization of postcards and letters, increasing relevance.
- Integrates seamlessly with Shopify Flows, enhancing automation capabilities.
- Supports sending small quantities, even a single postcard at a time, providing flexibility.
- Improves customer engagement by reaching out through tangible mail.
- Tracks ROI and engagement through inbuilt QR codes.
Cons
- The effectiveness may be limited to customers who value digital communication over physical mail.
- Requires design skills to effectively create personalized campaigns.
- Possible additional costs associated with printing and mailing postcards.
- Relies on accurate customer data to trigger the right events and send mail effectively.
Key Features
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