ZAP~POST Direct Mail Marketing is a powerful app designed to help Shopify merchants reach customers who are otherwise difficult to engage through traditional digital channels. By utilizing personalized postcards and letters, triggered by specific digital events such as abandoned carts or lapsing customer activity, merchants can ensure timely and relevant outreach. Seamlessly integrated with Shopify Flows, the app allows sending even a single postcard, making it highly flexible and scalable for any business size. Its intuitive design tools enable the creation of always-on direct mail campaigns with rich content, including built-in QR codes to track engagement and ROI effectively. Merchants can automate their mail marketing strategies, benefitting from a "set it and forget it" approach, while retaining the ability to pause or cancel campaigns at any time. This innovative solution turns physical direct mail into a dynamic tool, enhancing customer retention and boosting conversions through personalized, tangible interactions.