Optimizely Data Platform

Develop by Shopify

Free plan available

Power your marketing and experimentation with customer data

Stream ecommerce data

Centralize customer data

Rich customer profiles

Targeted experimentation

Auto-generated insights

Data science reporting

Easy store integration

Powerful customer segments

About Optimizely Data Platform

Launched Jun 22, 2023

Built by Shopify

Address

Huntsville, TX, US

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Description

Run Optimizely experiments targeting powerful segments built with your live ecommerce data.

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!

Easily integrate your store with ODP with a few clicks
Immediately start building powerful customer segments for activation
Take advantage of auto-generated customer insights and observations data science