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Optimizely Data Platform logo

Optimizely Data Platform

Develop by Shopify
Free plan available

Power your marketing and experimentation with customer data

Stream ecommerce data
Centralize customer data
Rich customer profiles
Targeted experimentation
Auto-generated insights
Data science reporting
Easy store integration
Powerful customer segments
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About Optimizely Data Platform

Launched Jun 22, 2023

Categories

Analytics Customer analytics Marketing - Other

Built by Shopify

Address

Biblioteksgatan 29, Stockholm, 11435, SE

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Run Optimizely experiments targeting powerful segments built with your live ecommerce data.

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey! more
  • Easily integrate your store with ODP with a few clicks
  • Immediately start building powerful customer segments for activation
  • Take advantage of auto-generated customer insights and observations data science

Pros

  • Simple and quick setup with just a few clicks
  • Allows for streaming valuable ecommerce and website behavior data
  • Centralizes ecommerce data with data from other popular apps
  • Enables creation of rich customer profiles
  • Facilitates activation with segments, reporting, and built-in data science
  • Integrates seamlessly with Optimizely experimentation program
  • Enables targeted experimentation that impacts key steps in the buyer journey
  • Generates auto customer insights and observations via data science
  • Immediate capability to build powerful customer segments for activation

Cons

  • Complexity in handling integrations with some apps
  • Potential cost considerations for small businesses
  • Learning curve for advanced features and data science functionalities
  • Possible data privacy concerns with centralized data storage
  • Dependence on Optimizely ecosystem which may limit flexibility with other tools

Key Features

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