Dynamic Yield by Mastercard is an advanced personalization app designed to enhance digital customer interactions for global brands. It integrates seamlessly with existing commerce solutions, allowing users to quickly deliver and test personalized, optimized, and synchronized customer experiences. This new version of the app, an upgrade from the older Shopify version, offers significant enhancements, including the addition of more product attributes and support for 3rd party cookies. It empowers marketers to experiment and personalize at scale across any channel while requiring minimal IT involvement. The app's open architecture ensures easy integration with existing tools, enabling marketers to implement advanced personalization strategies with ease. Focused on results, Dynamic Yield helps measure the real impact of tests on digital interactions, making it an ideal solution for results-driven marketing teams.

RevLifter is an innovative platform designed to help retailers optimize for profitable growth by offering intelligent solutions for tracking and analyzing customer interactions. With a robust self-service platform, it empowers retailers by providing the tools and insights needed to make informed decisions and stay in control of their promotional strategies. The platform features comprehensive tracking capabilities, including product view tracking, basket event tracking, and sales tracking, to give a complete picture of the customer journey. RevLifter also offers an experimentation hub that allows retailers to test and automate solutions, ensuring they identify the most effective strategies more quickly. Expert guidance from RevLifter's team complements the platform's features, providing users with tailored advice to enhance their growth opportunities. Overall, RevLifter combines automation, insight, and expert support to offer a comprehensive solution for retailers aiming to boost their profitability and optimize their customer engagement strategies.

Optimizely Data Platform (ODP) is a robust customer data platform designed to streamline and centralize your ecommerce and website behavior data effortlessly. With just a few clicks, you can begin streaming valuable data from your store and various popular apps into ODP, helping you create comprehensive customer profiles for deeper insights. The platform facilitates seamless integration and empowers you to build powerful customer segments, enhancing your ability to target specific audience cohorts effectively. Take advantage of its built-in data science capabilities to generate auto-generated customer insights and observations, driving informed decision-making. ODP not only enhances segment creation for immediate activation but also powers your Optimizely experimentation program, allowing for targeted experimentation that significantly impacts the buyer journey. Make key strides in optimizing your ecommerce strategy with the rich data and analytics capabilities offered by Optimizely Data Platform.

Omniconvert AB Testing + CRO is a comprehensive tool designed to simplify and enhance your digital marketing efforts through A/B testing and conversion rate optimization. With its user-friendly interface, non-technical marketers can easily test and refine their strategies, ensuring high conversion rates. The app leverages web personalization through Omniconvert Explore, allowing businesses to create tailored, real-time experiences based on detailed visitor insights. Its website overlays feature helps effectively transform visitors into customers by delivering the right message precisely when it's needed. Additionally, Omniconvert offers advanced segmentation capabilities with over 40 variables, such as traffic sources and UTM campaigns, to maximize growth through precise targeting. Furthermore, the app provides tools such as customizable overlays and logic-based surveys to capture leads and gather customer feedback, enhancing user engagement and satisfaction. By integrating CRM data, RFM, weather, and traffic information, Omniconvert offers a highly adaptive approach to website personalization, making it a valuable asset for digital marketers aiming to optimize customer interactions and drive business growth.

Optimizely Data Platform (ODP) is a robust customer data platform designed to streamline and centralize your ecommerce and website behavior data effortlessly. With just a few clicks, you can begin streaming valuable data from your store and various popular apps into ODP, helping you create comprehensive customer profiles for deeper insights. The platform facilitates seamless integration and empowers you to build powerful customer segments, enhancing your ability to target specific audience cohorts effectively. Take advantage of its built-in data science capabilities to generate auto-generated customer insights and observations, driving informed decision-making. ODP not only enhances segment creation for immediate activation but also powers your Optimizely experimentation program, allowing for targeted experimentation that significantly impacts the buyer journey. Make key strides in optimizing your ecommerce strategy with the rich data and analytics capabilities offered by Optimizely Data Platform.