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Optimizely Data Platform

Develop by Optimizely
Free plan available

Power your marketing and experimentation with customer data

Stream ecommerce data
Centralize customer data
Rich customer profiles
Targeted experimentation
Auto-generated insights
Data science reporting
Easy store integration
Powerful customer segments

About Optimizely Data Platform

Built by Optimizely

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Description

Run Optimizely experiments targeting powerful segments built with your live ecommerce data.

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey! more
  • Easily integrate your store with ODP with a few clicks
  • Immediately start building powerful customer segments for activation
  • Take advantage of auto-generated customer insights and observations data science

Pros

  • Simple and quick setup with just a few clicks
  • Allows for streaming valuable ecommerce and website behavior data
  • Centralizes ecommerce data with data from other popular apps
  • Enables creation of rich customer profiles
  • Facilitates activation with segments, reporting, and built-in data science
  • Integrates seamlessly with Optimizely experimentation program
  • Enables targeted experimentation that impacts key steps in the buyer journey
  • Generates auto customer insights and observations via data science
  • Immediate capability to build powerful customer segments for activation

Cons

  • Complexity in handling integrations with some apps
  • Potential cost considerations for small businesses
  • Learning curve for advanced features and data science functionalities
  • Possible data privacy concerns with centralized data storage
  • Dependence on Optimizely ecosystem which may limit flexibility with other tools

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