WhatConverts

Develop by Shopify

Free plan available

Marketing Attribution & Call Tracking

Attribution gap closure

Comprehensive lead tracking

Revenue-based optimization

70+ data points collection

Customizable reporting

About WhatConverts

Launched May 12, 2024

Built by Shopify

Address

Vallentuna, SE

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Introduction Video

Description

Easy marketing attribution for all your sales (ecommerce + calls, forms, chats)

Close the attribution gap, see what marketing leads to sales, and drive more growth for less budget. If you’re tracking ecommerce but also bring in sales from calls, forms, or chats, WhatConverts closes the attribution gap from reporting on Shopify alone. Discover valuable channels, get lead-specific marketing data, and start making more optimal marketing decisions. Setup is simple and integrations with the biggest ad platforms let you fine-tune which leads you attract to your site.

Track every lead type (ecommerce, calls, forms, chat) with just one tool
Attract customers and maximize your return with powerful ad platforms
Optimize your marketing based on revenue, not just volume (quality > quantity)
Collect 70+ data points on your store’s leads and customers
Uncover valuable ROI insights with robust and customizable reporting

Pros

Closes the attribution gap by integrating multiple lead sources (calls, forms, and chats)
Simple setup and integration with major ad platforms for easy lead tracking
Helps in making optimal marketing decisions by providing lead-specific marketing data
Ability to track every lead type through one tool - ecommerce, calls, forms, and chat
Can fine-tune which leads are attracted to the site, maximizing ad spend efficiency
Emphasizes optimization based on revenue rather than just volume, focusing on lead quality
Collects over 70 data points on leads and customers, offering comprehensive insights
Robust and customizable reporting helps uncover valuable ROI insights

Cons

Depending on the complexity of the setup, initial learning curve might be steep for some users
Potential integration issues with some third-party tools not specifically mentioned
Cost may be high for smaller businesses looking for more basic attribution and call tracking