WhatConverts is a dynamic app designed to bridge the attribution gap for businesses seeking to understand what marketing efforts truly lead to sales. Ideal for those tracking ecommerce sales as well as conversions from calls, forms, and chats, it extends Shopify's reporting capabilities to provide a comprehensive view. The app helps businesses discover valuable marketing channels and gather lead-specific data, enabling more informed and effective marketing decisions. With a straightforward setup and seamless integration with major ad platforms, WhatConverts allows companies to fine-tune their lead generation strategies. It tracks all types of leads through a single tool, fostering customer attraction and maximizing returns on ad spend. By focusing on revenue rather than just lead volume, users can optimize their marketing strategies for quality over quantity. Additionally, the app offers detailed reporting with over 70 data points, providing deep insights into ROI and enabling users to drive growth efficiently.