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Customer reviews: Visually | A/B Testing & CRO

Develop by Shopify

Reviews (89)

Overall rating
4.8

What Merchants Think

"Visually | A/B Testing & CRO" is generally well-received by merchants who appreciate its intuitive interface and the value it adds to their conversion rate optimization processes. Users consistently highlight the app's ease of use and the exceptional support team as standout features, helping both technical and non-technical teams execute tests and make data-driven decisions effectively.

Key Strengths

  • Intuitive and user-friendly interface that requires no coding experience.
  • Highly responsive and knowledgeable support team, often highlighted as a key differentiator.
  • Effective A/B testing capabilities that drive noticeable improvements in conversions and revenue.
  • Proactive approach with regular suggestions and insights based on thorough analysis.
  • Seamless integration with Shopify, making it a preferred choice for store owners on the platform.
  • Flexible pricing that supports small to large businesses, allowing usage of all features.

Common Concerns

  • Occasional issues with customer support responsiveness, as noted in isolated reviews.
  • Limited customization options for certain A/B test elements, like images and content.

Final Thoughts

Overall, "Visually | A/B Testing & CRO" is highly valued for its simplicity and effectiveness in enhancing conversion optimization efforts. While there are minor areas for improvement, particularly in extending customization options and ensuring consistent support availability, the app is a fitting choice for businesses seeking a robust CRO tool with excellent support. Its focus on user-friendly design and specialized Shopify integration underscores its effectiveness as a trusted A/B testing solution.

Faherty Brand

Oct 28, 2025  on Shopify

The Visually platform is easy to use and tests can be set up in minutes with no code needed. What's even better, is their amazing and supportive team who are constantly helping us execute complex tests to inform our strategic decisions. They also come to the table with great suggestions that we haven't even thought of. We love Visually!

Sh! Women's Store

Oct 15, 2025  on Shopify

Only just discovering what can be achieved wih this app, but so far so good! It's great to be able to test design changes without the help of a developer and if you run into issues the supprt is fantastic :)))

Cornbread Hemp®

Oct 14, 2025  on Shopify

Visually.io has been an incredible addition to our Shopify stack. The app makes it so easy to customize, test, and optimize our storefront - all without needing dev time. The interface is super intuitive, their targeting options are powerful, and we’ve already seen a noticeable lift in engagement since implementing a few experiments. The support team is also top-notch - responsive, knowledgeable, and genuinely invested in helping us get the most out of the platform. Highly recommend for any brand serious about improving on-site experience and conversion!

NYDJ Apparel

Oct 09, 2025  on Shopify

We've had a great experience using Visually. The platform is intuitive, easy to navigate, and delivers strong value for the cost. What really sets Visually apart, though, is their exceptional customer support. Their team is incredibly hands-on—not only helping us develop strategy but also actively supporting execution and driving real results. It’s rare to find a tool that combines ease of use with such a high level of service. I would definitely recommend Visually to others looking for a reliable and effective tech solution.

Luxo Living

Oct 09, 2025  on Shopify

It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a support call and were told (very bluntly) that we cannot test product images, and will need their developers to set it up. The support person was not very supportive and was not able to make the app do what was promised so we had to end the call early. Now, several days after removing the app, we are still finding code being inserted into our orders. We have contacted support again. Hopefully they will do something about this so we don't have to report and escalate this to Shopify.

UKLASH

Oct 06, 2025  on Shopify

Great app, seamless integration and most important: A dedicated support team with hands-on account managers. Highly recommend!

New Era Cap

Sep 22, 2025  on Shopify

Great tool for Shopify users. Really user friendly, with lots of great pre-built components that are easily customisable for your stores theme. The support team are great too with any help needed on any experiences you run.

Modibodi AU

Sep 21, 2025  on Shopify

Visually have been brilliant. The tool is simple and intuitive, and the support team have been great in going above & beyond in helping us execute some more sophisticated tests. We've seen really strong uplift already and are picking up momentum. I would definitely recommend Visually to anyone thinking of A/B Testing

mindbodygreen

Sep 15, 2025  on Shopify

Visually is a really helpful tool for A/B testing and the team is very supportive. The Shopify integration works seamlessly with our product data. Our account manager Maddie is wonderful - always responsive, suggests great ideas, and provides excellent support. Definitely would recommend.

Chief Nutrition (Australia)

Sep 12, 2025  on Shopify

Very useful AB testing tool. I particularly like the ability to drag and drop elements and make visual changes, many of which would be quite involved to code into our site. This helps us test changes without having to commit to custom development unless it's a proven winner

Odd Muse

Sep 11, 2025  on Shopify

Working with Visually has been a seamless and genuinely enjoyable experience. Our Account Manager, Maddie, has been amazing - supportive and consistently on-brand with our creative needs. As a growing womenswear brand, optimising our on-site strategy and driving conversion while maintaining our brand identity is key - and Visually understood that from day one. The process was collaborative, efficient, and, most importantly, elevated. Highly recommend.

Graza

Aug 13, 2025  on Shopify

The Visually team has been a great partner for all our site testing efforts. Throughout our collaboration, they have demonstrated exceptional responsiveness to our specific needs, and a genuine commitment to helping us achieve optimal results across all testing scenarios.

World of Books

Aug 12, 2025  on Shopify

Insanely easy integration, smart team and powerful tool. We've been blown away by Visually - really impressed by the easy of use, flexibility and impact we can drive. Really proactive and fun team too.

Grüns

Aug 05, 2025  on Shopify

Visually has made testing feel easy, seamless, and genuinely rewarding. From A/B to multivariate testing, everything is intuitive and well thought out, it’s easy to launch multiple variations and test quickly. The built-in tools give us everything we need to run impactful experiments right away, without needing extra workarounds or complicated setups. What truly makes Visually stand out, though, is the team behind it. Their support is thoughtful, responsive, and deeply knowledgeable. They’ve been amazing partners in our CRO journey, not just answering questions, but helping us grow our strategy.

TUSHY

Jul 30, 2025  on Shopify

Easy integration, makes CRO testing much simpler and faster. Their team is very hands-on and proactive, making it that much better of an experience. We love Visually because it requires no dev work in the early stages of testing. You're able to test changes to the site and only invest the time in building into your theme AFTER you have a concrete result. The best I've worked with!

Team Supercrew

Jul 27, 2025  on Shopify

Visually has been such a great tool for our brand and Maddie has been extremely helpful through the process! We tested cart and PDP upsells and both have resulted in increase AOV. Highly recommend!

Felina

Jul 21, 2025  on Shopify

Having worked with many A/B testing platforms, Visually by far has been the most comprehensive and easy to use platform on the marketplace. Their support team is A+, always available on Slack and they step in whenever needed. Highly recommend for brands looking to get started with A/B testing.

Miraclesuit

Jul 21, 2025  on Shopify

Visually.io has been a game changer in how our small team handles and executes A/B test and site personalizations. We can get a test up and running in hours not days. Which was not true with our former tool that was very dev heavy. The editor is easy to use and the Visually team is fantastic to work with. Highly recommend!

RipSkirt Canada

Jul 16, 2025  on Shopify

Visually is the best! By far the easiest A/B testing and upsell platform I’ve ever used. Unlike many apps that advertise as “no code” but still need some technical setup, Visually truly requires no coding at all. And if you ever do run into a question, their team is quick to jump in and help. Couldn’t recommend it more!

Organic Basics US

Jul 11, 2025  on Shopify

Great app. Easy interface. Amazing support. For beginners and intermediate split test users, this is the go-to app. Editing, adding, and creating new experiences is easy. Even if troubles arises, their support will back you up immediately and promptly. One thing I'm missing is the available options for already-available features. But I know for a fact, they are already planning to expand on this. So that's great! I will say though, I'm a bit bummed that the app doesn't take into account users who might be included in multiple split tests running simultaneously. This means one user could be part of various split tests, essentially skewing the test results as you don't know if either test is the cause to changed behaviour. You have to be very specific on where and towards whom you're running the test, keeping it very isolated. Would still recommend.

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