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Customer reviews: Visually | A/B Testing & CRO

Develop by Visually.io

Reviews (74)

Overall rating
4.8

What Merchants Think

"Visually | A/B Testing & CRO" is generally well-received by merchants who appreciate its intuitive interface and the value it adds to their conversion rate optimization processes. Users consistently highlight the app's ease of use and the exceptional support team as standout features, helping both technical and non-technical teams execute tests and make data-driven decisions effectively.

Key Strengths

  • Intuitive and user-friendly interface that requires no coding experience.
  • Highly responsive and knowledgeable support team, often highlighted as a key differentiator.
  • Effective A/B testing capabilities that drive noticeable improvements in conversions and revenue.
  • Proactive approach with regular suggestions and insights based on thorough analysis.
  • Seamless integration with Shopify, making it a preferred choice for store owners on the platform.
  • Flexible pricing that supports small to large businesses, allowing usage of all features.

Common Concerns

  • Occasional issues with customer support responsiveness, as noted in isolated reviews.
  • Limited customization options for certain A/B test elements, like images and content.

Final Thoughts

Overall, "Visually | A/B Testing & CRO" is highly valued for its simplicity and effectiveness in enhancing conversion optimization efforts. While there are minor areas for improvement, particularly in extending customization options and ensuring consistent support availability, the app is a fitting choice for businesses seeking a robust CRO tool with excellent support. Its focus on user-friendly design and specialized Shopify integration underscores its effectiveness as a trusted A/B testing solution.

Felina

Jul 21, 2025  on Shopify

Having worked with many A/B testing platforms, Visually by far has been the most comprehensive and easy to use platform on the marketplace. Their support team is A+, always available on Slack and they step in whenever needed. Highly recommend for brands looking to get started with A/B testing.

Miraclesuit

Jul 21, 2025  on Shopify

Visually.io has been a game changer in how our small team handles and executes A/B test and site personalizations. We can get a test up and running in hours not days. Which was not true with our former tool that was very dev heavy. The editor is easy to use and the Visually team is fantastic to work with. Highly recommend!

RipSkirt Canada

Jul 16, 2025  on Shopify

Visually is the best! By far the easiest A/B testing and upsell platform I’ve ever used. Unlike many apps that advertise as “no code” but still need some technical setup, Visually truly requires no coding at all. And if you ever do run into a question, their team is quick to jump in and help. Couldn’t recommend it more!

Organic Basics US

Jul 11, 2025  on Shopify

Great app. Easy interface. Amazing support. For beginners and intermediate split test users, this is the go-to app. Editing, adding, and creating new experiences is easy. Even if troubles arises, their support will back you up immediately and promptly. One thing I'm missing is the available options for already-available features. But I know for a fact, they are already planning to expand on this. So that's great! I will say though, I'm a bit bummed that the app doesn't take into account users who might be included in multiple split tests running simultaneously. This means one user could be part of various split tests, essentially skewing the test results as you don't know if either test is the cause to changed behaviour. You have to be very specific on where and towards whom you're running the test, keeping it very isolated. Would still recommend.

Boka

Jul 07, 2025  on Shopify

Visually.io makes on-site testing and personalization super intuitive. The visual editor is easy to use, even for non-developers, and it speeds up our workflow significantly. Great for quick iterations and A/B tests without heavy dev work.

Allegiance Flag Supply

May 08, 2025  on Shopify

Having used several testing platforms in the past, I’ve been particularly impressed with Visually. Our team values speed and agility, and Visually enables us to launch tests instantly—without relying on developer resources. The Visually team has been responsive and collaborative, helping us uncover insights and optimization opportunities that we might not have found otherwise. Finding the right A/B testing platform has empowered me to develop a CRO roadmap focused on high-impact initiatives, and I’m excited to continue testing and discovering new growth opportunities.

RipSkirt Hawaii

May 05, 2025  on Shopify

After testing multiple other A/B testing and upsell apps, I can confidently say that Visually is the far and above my favorite. The editor is so easy to use, and if I ever do need a little bit of coding help, their support and dev teams are there super quick and amazing to work with. This app has been a game changer both for optimizing the UX of our website and increasing revenue through upsells. Every person on their team is wonderful and truly wants to see your brand succeed. Could not recommend them enough!

Posh Peanut

Apr 30, 2025  on Shopify

I have used many testing platforms in my time, and Visually by far has been one of the best strategic partners I've had. Thanks to the team for helping me make testing a priority for the organization!

ARMRA

Apr 29, 2025  on Shopify

Could not love Visually more — it’s by far the best A/B testing platform I’ve used in my 15+ years in ecommerce. It’s intuitive, backed by exceptional support, and offers incredibly robust data and insights you won’t find elsewhere. It’s especially powerful for subscription-focused testing, audience segmentation, and so much more. A total game-changer.

Benchmade Knife Co.

Mar 27, 2025  on Shopify

Visually has helped us build our CRO program from the ground up with strategic guidance, execution, and reporting. We've already seen 6 figure incremental revenue gains in just a few months. Their platform is very easy to use and their support is amazing.

Chin Mounts

Feb 27, 2025  on Shopify

We've been using Visually for a while now, and it's been an absolute game changer! The platform is intuitive, powerful, and has helped us run several super successful A/B tests, unlocking new insights and optimizations we wouldn’t have found otherwise. Beyond the software, the Visually team is super responsive, knowledgeable. We’re excited to continue testing and uncover even more results with them! Highly recommend to any brand looking to scale and improve their conversion rates.

HappyCap

Feb 22, 2025  on Shopify

I've been charged crazy amounts without ever using the app... I have just seen that I've been charged $714 since installing, even though I've never even opened the app. Installed in August when looking for A/B testing app, and turned out, as my orders have been increasing, the app is charging $199 per month... I installed the app while we had very little orders and cost $19 per month, now they've been charging me $199 per month.

Acmée Paris

Feb 10, 2025  on Shopify

Dorine a été d'une très grande aide, et a résolu mon problème rapidement ! Super app et service support très réactif

ALUMA

Feb 02, 2025  on Shopify

Only started using the app, and I'm still experimenting, so I cant honestly leave an in-depth app review, but what I can share is that the support is really top notch. Vlasy was really attentive and helped me solve all kind of issues I had setting thing up. Thank you!

Branch

Dec 18, 2024  on Shopify

Working with Visually has transformed our approach to conversion rate optimization, and has made significant contributions to incremental improvements to our conversion rate and revenue per session on the site. They have an incredible team who all have a deep understanding of e-commerce behaviour and ability to translate complex data into actionable insights. They understand who our audience is, the nuances of our category, and truly what will resonate throughout the user journey to turn a site user into a customer. What sets them apart is their proactive approach: they don't just run tests, they consistently bring fresh ideas to the table based on their thorough analysis of our site behaviour patterns. Their expertise with our product catalog and customer journey has enabled them to suggest and implement highly relevant A/B tests and personalizations that deliver meaningful results. The team excels at post-test analysis, breaking down results into clear, actionable next steps that have helped us make informed decisions about our site optimization strategy. Their communication is always clear and strategic, focusing on insights that drive real business impact. For anyone looking for a CRO partner that combines technical expertise with genuine investment in your business success, Visually is an excellent choice. They've become an invaluable extension of our team, consistently delivering value through thoughtful optimization strategies and data-driven recommendations.

With Clarity

Dec 12, 2024  on Shopify

We've been using Visually for nearly a year now, along with their managed services, and we're very happy with the results. The app makes A/B testing and CRO incredibly easy, even for non-technical teams. We've optimized everything from product pages to checkout flows, run personalized tests. The team is very helpful. If you're looking for a A/B testing & CRO tool for Shopify, Visually is a great choice!

Bonafide

Dec 10, 2024  on Shopify

Visually has been a huge help to our CRO program! The tool is easy to use, and the team is always happy to answer questions or provide helpful strategies.

Cover FX

Dec 09, 2024  on Shopify

At CoverFX, Visually.io has made a big difference in how we manage our Shopify store. The app is incredibly intuitive, making it easy to create sleek, on-brand pages and updates—no coding required. We can quickly tweak designs or highlight new products without missing a beat. The personalization and A/B testing features help us deliver the right products to the right customers, and we’ve seen noticeable improvements in engagement and conversions. Their support team is always responsive and helpful, making sure we’re getting the most out of the app. If you want a simple way to enhance your online store and boost results, Visually.io is a fantastic choice. We’ve been thrilled with how it’s streamlined our workflow!

Glow by Hormone University US

Nov 25, 2024  on Shopify

The app is very easy to use, and the support team has been extremely helpful. In particular, Dorine has responded quickly and provided valuable tips.

Clare V.

Nov 03, 2024  on Shopify

I highly recommend the Visually app for anyone who wants to start CRO with strong A/B testing data, without the headache of a software integration!! This app was the easiest setup and smoothest tool for our business users. Very user friendly visual editor and we had amazing support from the team at Visually who showed up to our weekly or bi-weekly meetings with new test ideas and draft tests, as well as insights for us to dive into from our existing tests. It paid for itself with just two tests; with a free trial + no annual commitment it's a no brainer to give it a try.

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