Where Knowledge Meets Innovation

Varos

Develop by Shopify

$3.99

/ Month

Benchmark KPIs like repeat purchase, abandoned checkout & more

Real-time benchmarks

Kpi comparison

Identify under-performance

Sub-vertical analysis

Ad spend level

Aov comparison

The app is no longer available

About Varos

Launched Feb 22, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Benchmark your KPIs against your peers to find the highest-impact places to improve.

Varos offers real-time benchmarks for your digital marketing and growth metrics. Examples of benchmark metrics include CAC, repeat purchases, CPMs and abandoned checkouts. Compare to to similar companies by sub-vertical, ad spend level and AOVs level. Instead of flying blind, brands use Varos to see how they stack up to peers and find under-performing metrics.

Shopify Benchmarks - See Repeat Purchase Rate, LTV, & more stack up to peers.
Ads Benchmarks - See how CPMs/CTRs/CACs stack up to peers on FB/TikTok/Google
Opportunities to improve based off high performers in your category

Pros

Provides real-time benchmarks for digital marketing and growth metrics
Offers a variety of benchmark metrics such as CAC, repeat purchases, CPMs, and abandoned checkouts
Allows comparison to similar companies based on sub-vertical, ad spend level, and average order value
Helps brands identify under-performing metrics and opportunities for improvement
Includes specific benchmarks for platforms like Shopify, and advertising on Facebook, TikTok, and Google
Enables businesses to make informed decisions by comparing their performance against peers

Cons

May require access to sensitive data for effective benchmarking
Not all companies might find exact peer matches for comparison
The app's effectiveness is dependent on the accuracy and relevance of the data provided
Some users might find the interface or data visualization challenging to interpret without proper training

Top Helpful Reviews

So Nashville

May 06, 2023 on Shopify

Cannot see any data until 4 days. It should not take that long to sync data. Eats into your free trial.

Root'd

Dec 07, 2022 on Shopify

Amazing! It's so helpful to see all our business benchmarks in one place. I had always needed to have several conversations with other founders to see if their CPC/CPM/CAC or other metrics were changing, and then just need to take their word for it. With Varos, I can just log in and see if others are experiencing the same thing. Plus every time I login, there's a new feature! If you don't have Varos, you're flying with a blindfold on.

Natulim

Oct 06, 2022 on Shopify

It's crazy how this app is helping us to see the global state of ads and taking decisions accordingly. The team is also impressive. Totally recommended!

Nexgen

Sep 23, 2022 on Shopify

Amazing app for benchmarking your store against others in your industry. Really cool to see how our Average Order Value compares to our competitors. Would definitely recommend to any data-driven marketers out there.

GOODONYA®

Aug 30, 2022 on Shopify

Really love using this app. I was struggling to find realtime industry benchmarks, and then Varos came along. Looking forward to many more brands joining for the data to only get better and better. It also helps you distill your own brand data too, so you can ignore the benchmarks if they don't make sense to you and still get plenty of value from it!

BodyRestore

Aug 22, 2022 on Shopify

Great data for each eCom industry. Looking forward to what they have installed for the future! Breakdown of all the important metrics like CPP, CPC, CPM, etc

Clean Circle

Aug 05, 2022 on Shopify

I would recommend downloading the app. The vertical insight is helpful to accomplish your business goals.

Hydralyte

May 26, 2022 on Shopify

Compared to what? That's the question in every marketer's mind when evaluating their performance. Of course, you have your own baseline to measure against but that doesn't help you understand how you compare relative to your peers. Finally, Varos helps bridge that gap.