Trackingli

About Trackingli

Launched Jun 09, 2023

Built by Virk Investments I, LLC

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Description

Never miss a conversion with Trackingli's Server-Side tracking. Improve ad RoAS and lower your CPMs.

Trackingli powers conversion tracking for D2C brands. Our data layer with server-side tracking transform shopping behavior into structured, trackable events with attribution, sent to each connected marketing destination. With Session Enrichment, Checkout Extensibility Support, and Server-Side integration with Facebook, Google Ads, GA4, Klaviyo, Pinterest, Twitter, Microsoft, Amazon, and more, you can rely on accurate 1st party data to improve marketing ROI and make strategic business decisions.

Server-Side tracking for marketers to connect & send data to 40+ destinations
Track advertising & analytics platforms without any programming skills
Full checkout support is available on Plus stores

Pros

Facilitates conversion tracking and data management for D2C brands.
Provides a data layer with server-side tracking.
Transforms shopping behavior into structured, trackable events with attribution.
Supports integration with major marketing destinations like Facebook, Google Ads, GA4, Klaviyo, Pinterest, Twitter, Microsoft, Amazon, and more.
Offers accurate first-party data to enhance marketing ROI and strategic business decisions.
Session Enrichment and Checkout Extensibility Support are available.
Server-side tracking for non-programmers, making it accessible to a broader audience.
Full checkout support is available on Plus stores.

Cons

The app description does not explicitly mention the pricing structure, which could be a barrier for potential users.
Complexity of integration with multiple platforms may require significant time and effort.
Limited information on customer support availability and responsiveness.
May require advanced understanding of data and analytics to fully utilize its features.