Snowplow Event Tracker

Track the complete customer journey events with Snowplow.

Order tracking

Cart tracking

Checkout tracking

Event data collection

Storefront/server-side tracking

Sn js tracker configuration

1-click webhook setup

About Snowplow Event Tracker

Launched Dec 11, 2020

Built by SnowcatCloud Inc.

Email :

[email protected]

Address

Comerica Bank Building, 600 B St, San Diego, CA, 92101, US

Website Privacy policy

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Description

Collect behavioral event data on the storefront and via webhooks with Snowplow.

This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more.

Track storefront and webhook orders, carts and checkouts
Configure Snowplow JS tracker options
Configure orders, carts and checkout webhooks with 1-click

Pros

Collects event-level data both on the storefront (client-side) and via webhooks (server-side)
Provides highly accurate and granular data for in-depth analysis
Enables raw data collection for a variety of data-driven tasks including marketing attribution, personalization, and customer scoring
Supports 360 customer view (customer knowledge graph) and fraud detection
Offers easy configuration of Snowplow JS tracker options
Allows 1-click configuration of orders, carts, and checkout webhooks

Cons

Initial setup and configuration might be complex for non-technical users
Reliance on Snowplow data pipeline requires familiarity with Snowplow ecosystem
May require additional resources and expertise to fully leverage raw data collected
Continuous monitoring and maintenance might be needed to ensure data accuracy and pipeline reliability

Top Helpful Reviews

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vetevo GmbH

Sep 28, 2021 on Shopify

Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend.

RevitaLash® Cosmetics

Sep 24, 2021 on Shopify

Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads.