7.8
Snowplow Event Tracker logo

Snowplow Event Tracker

Free App

Track the complete customer journey events with Snowplow.

Order tracking
Cart tracking
Checkout tracking
Event data collection
Storefront/server-side tracking
Sn js tracker configuration
1-click webhook setup
2 Reviews
7.8

About Snowplow Event Tracker

Launched Dec 11, 2020

Categories

Built by SnowcatCloud Inc.

Email :

[email protected]

Address

Comerica Bank Building, 600 B St, San Diego, CA, 92101, US

Website Privacy policy

Description

Collect behavioral event data on the storefront and via webhooks with Snowplow.

This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more.

This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more. more
  • Track storefront and webhook orders, carts and checkouts
  • Configure Snowplow JS tracker options
  • Configure orders, carts and checkout webhooks with 1-click

Pros

  • Collects event-level data both on the storefront (client-side) and via webhooks (server-side)
  • Provides highly accurate and granular data for in-depth analysis
  • Enables raw data collection for a variety of data-driven tasks including marketing attribution, personalization, and customer scoring
  • Supports 360 customer view (customer knowledge graph) and fraud detection
  • Offers easy configuration of Snowplow JS tracker options
  • Allows 1-click configuration of orders, carts, and checkout webhooks

Cons

  • Initial setup and configuration might be complex for non-technical users
  • Reliance on Snowplow data pipeline requires familiarity with Snowplow ecosystem
  • May require additional resources and expertise to fully leverage raw data collected
  • Continuous monitoring and maintenance might be needed to ensure data accuracy and pipeline reliability

Rating And Reviews

vetevo GmbH

Sep 28, 2021  on Shopify

Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend.

RevitaLash® Cosmetics

Sep 24, 2021  on Shopify

Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads.

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