Snowplow Event Tracker is a powerful application designed to capture event-level data from your Shopify store, leveraging the Snowplow data pipeline for both client-side and server-side data collection. By integrating with your storefront and utilizing webhooks, it delivers precise and highly detailed data crucial for understanding your business dynamics. This granular data empowers your data team to conduct deep analyses, such as marketing attribution, personalization, developing a comprehensive 360-degree customer view, fraud detection, customer scoring, and store or inventory monitoring. With easy configuration options, including 1-click setup for webhooks on orders, carts, and checkouts, and customizable Snowplow JS tracker settings, this app streamlines the process of gathering insightful raw data. Snowplow Event Tracker is an essential tool for businesses seeking to harness data-driven insights to enhance customer engagement, optimize operations, and drive strategic decision-making.