Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Program Rewards

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,090)

Overall rating

4.9

5

1,356
4

72
3

12
2

6
1

33

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

MaeckerVR

Sep 25, 2025 on Shopify

Very helpful to increase the conversion rate.

Celesty

Sep 24, 2025 on Shopify

amazing customer support, Erin was very helpful :)

OzMobiles

Sep 24, 2025 on Shopify

Loyalty Rewards that drive customer engagement. Many Tanks to Joana and the Smile team for this long partnership =)

Haniffaonline.com

Sep 24, 2025 on Shopify

originalsprout.com

Sep 24, 2025 on Shopify

Lisa had amazing customer service, thank you!!

Plant Studio

Sep 24, 2025 on Shopify

Really excellent customer service from Joana! Helped me sort out my issue super fast! Smile has always been fab at really quick response time and great customer service!

Funky Confetti

Sep 23, 2025 on Shopify

Easy to work with, excellent customer service from Jade!

The T-Shirt Bakery

Sep 23, 2025 on Shopify

We came to Smile.io feeling stuck on API access and worried we couldn’t promote our Bakery Rewards balance in Klaviyo. Ezra responded quickly, listened, and solved the problem with a pragmatic offer to add a complimentary Klaviyo integration slot. He shared clear guidelines, set expectations, and even said he’d advocate internally on pricing —precisely the kind of ownership and empathy you hope for in support. Implementation has been smooth, and we can now encourage our customers to focus on loyalty-led value rather than one-off discounts. Smile.io went from “nice idea” to a genuine partner because of Ezra’s help—five stars from The T-Shirt Bakery.

JapanLA

Sep 22, 2025 on Shopify

Great customer service team. Lynn was extremely helpful and got back to us quickly.

Karine & Jeff

Sep 22, 2025 on Shopify

Braw Paper Co

Sep 22, 2025 on Shopify

Great customer service and communication from Erin - very quick response and fixed my issue immediately.

HOFBC

Sep 20, 2025 on Shopify

Lynn was so helpful!! Thank YOu

BFF Boutique

Sep 19, 2025 on Shopify

Bombe et potion magique de licorne

Sep 19, 2025 on Shopify

Service rapide :D très satisfaite

AstroPrints3D

Sep 19, 2025 on Shopify

Contours Rx

Sep 18, 2025 on Shopify

The Smile.io app is great. Their support team is simply amazing! We have really enjoyed our experience.

Eyez On U Events

Sep 18, 2025 on Shopify

I have had the app for a few years now and it is good for points and rewards and the customer services is great. I just had assistance today from Lynn who was very helpful in working through an issue on my account.

Republic Restoratives Distillery

Sep 17, 2025 on Shopify

Very efficient and timely with help.

Comfort on the Spectrum

Sep 17, 2025 on Shopify

Great customer service from the team at Smile. Fast and detailed reply. My customers love using the rewards program. It's a great purchase incentive.

Bdesign

Sep 17, 2025 on Shopify