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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,127)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Nina Berenato Jewelry

Oct 21, 2025  on Shopify

Factory Direct Hobbies

Oct 21, 2025  on Shopify

The team at Smile is amazing to work with. We encountered an issue we couldn't resolve so we reached out looking for a solution. They fixed it quickly. Was amazed at how quickly they resolved it!

White Rabbit Skin Care

Oct 21, 2025  on Shopify

Quick response and really helpful. thank you!

Smileat | Loja Online de Alimentaçao Infantil Biológica

Oct 21, 2025  on Shopify

Joana, me ha aclarado todas mis dudas de manera rápida y efectiva, además logro solucionar una incidencia en tiempo record ¡Excelente servicio!

Gymwearmovement

Oct 21, 2025  on Shopify

Joana had been a great help and provided me the assistance that I needed at the most crucial time. She's simply amazing!

TheAEuniversity

Oct 20, 2025  on Shopify

Super Amazing App! Customer service is GREAT! Lynn is a true blessing with helping me solve a minor issue that I was having. She walked me through how to fix it super easily.

Emmett's ToyStop

Oct 20, 2025  on Shopify

Styles & Smiles

Oct 20, 2025  on Shopify

This app is so helpful to encourage customer loyalty!

Crafty Planning Shop

Oct 18, 2025  on Shopify

I have recently switched to this app from another popular app that bumped the prices up out of my price range. The install was all very simple and easy to follow even for a beginner like me. I came into an issue today where the rewards app wouldn't load on my site. I tried everything on Google but nothing worked and I'm useless with coding. I reached out to their support but thought being a weekend I would be left until Monday with no help but I was wrong. Right away I had a message from Joana and the problem was fixed really quickly and Joana was a pleasure to work with. Really impressed by this experience especially as I only have the free version of the app. Highly recommend.

P-REX Hobby

Oct 18, 2025  on Shopify

Joana provides us the best customer service!

MoniqueMorinLingerie

Oct 17, 2025  on Shopify

xBloom

Oct 17, 2025  on Shopify

Very great customer support! always help me solve my questions.

NWAHype

Oct 16, 2025  on Shopify

They have been a great help setting everything up so far

Cuffed by Nano LLC

Oct 16, 2025  on Shopify

Exceptional service from Lynn!

Olfactory Coffee Roasters

Oct 16, 2025  on Shopify

Exceptional, thank you!

Jamele Skincare

Oct 15, 2025  on Shopify

Lynn was amazing to deal with she replied to our emails very promptly.

Sybella Jewellery

Oct 15, 2025  on Shopify

Shoetopia Footwear

Oct 15, 2025  on Shopify

NAMAI

Oct 15, 2025  on Shopify

Some of the best customer service around - so fast, helpful and goes above and beyond what you would expect. I love Smile just for this type of service - as well as their best in class approach to Loyalty - and will continue to recommend to everyone!

The Quilted Bear

Oct 15, 2025  on Shopify

Joana was particularly helpful with my enquiry

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