Shopify Smile.io App Review: Loyalty Program Insights

Name: Smile: Loyalty Program Rewards
Brand: Shopify
SKU: shopify-smile-io-app-by-shopify
Rating: 4.9 (4090 reviews)

Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,090)

Overall rating

4.9

5

1,356
4

72
3

12
2

6
1

33

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Pure Tribe

Oct 13, 2025 on Shopify

Earthysammyy Jewelry

Oct 13, 2025 on Shopify

I really enjoy this reward program & so do my customers! I had some questions, and I got a response quickly from the customer service team. Lynn in particular was very helpful and accommodating!

Dinner Dispatch

Oct 13, 2025 on Shopify

We had a specific scenario where we wanted to offer rewards only on our POS and not on our website, and the customer service team was very responsive in helping us implement this, and it has been working super smoothy ever sine!

Kinfill Care

Oct 13, 2025 on Shopify

Erin really went above and beyond to answer my questions. That's the best!

La Bottega della Nonna

Oct 12, 2025 on Shopify

Fresh Dry Snacks

Oct 10, 2025 on Shopify

Excellent customer service!!!

Luosjiet Membership Store

Oct 10, 2025 on Shopify

Field Flower Tallow Co.

Oct 09, 2025 on Shopify

Mojo Sportswear Company

Oct 09, 2025 on Shopify

Shelby was quick to respond and provided thorough step-by-step instructions that helped me successfully acheive my task. Thank you!

Cleure

Oct 09, 2025 on Shopify

super helpful and quick customer service!

Original Fibres

Oct 09, 2025 on Shopify

Very helpful, resolved my issue right away.

Wilderness Athlete

Oct 08, 2025 on Shopify

willows clothing

Oct 08, 2025 on Shopify

Shelby was great

Kissbel

Oct 08, 2025 on Shopify

Buen soporte

Reed Mariculture

Oct 08, 2025 on Shopify

helpful, quick, fun in a way that allowed me to relax about the issue

Hanks Yarn Parlour

Oct 07, 2025 on Shopify

Customer service is outstanding. The team worked quickly to get someone to resolve an issue where the landing button had disappeared from my site, and were quick to respond to emails.

Grip Support Store

Oct 07, 2025 on Shopify

Great customer service!

Pebble & Pine Coffee

Oct 07, 2025 on Shopify

Gladfellow

Oct 07, 2025 on Shopify

It's not cheap for the higher plans (and ultimately you will need the higher plans to do this effectively), but they are an A+ for functionality and customer service. Always there to help and the app seamlessly integrates into your site - which is extremely important when you want to match the aesthetic of your brand. There are a few more customizations I would like to see (for example points awarded to X number of orders as opposed to amount in order value - so you can properly award customers for ordering often. I would like to see this in tiers, as well. Customer orders 10 times and they get to a special tier, as an example.) My guess is these features will eventually come. And ultimately if you are spending thousands on ads, this is nothing in comparison for the same sort of value for your business. So far, it's worth every dollar.

606River

Oct 03, 2025 on Shopify

Jade was great! She addressed my concerns promptly and did what was necessary to make a customer happy. That's what I call customer service :)