Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Program Rewards

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,126)

Overall rating

4.9

5

1,421
4

78
3

13
2

7
1

38

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Glico USA Online Store

Apr 02, 2025 on Shopify

We’ve been using Smile for our rewards program for over a year now, and I couldn’t be happier with the service. The customer support is exceptional—they consistently resolve any issues and respond to my inquiries quickly. A special shout-out to Erin, who went above and beyond in helping me with a recent discount issue. Her responsiveness and helpfulness truly made a difference. Highly recommend it!

Artovo

Apr 02, 2025 on Shopify

Great platform that has given our customers a great buying experience and encourages repeat orders. The Support was very quick at assisting me with a query. Would recommend :)

Yappy Pets

Apr 02, 2025 on Shopify

The most comprehensive rewards app out there. Very easy to set up and blends seamlessly with any theme. Support is superb! Special thanks to Ezra, Maggie, Andreandana and Jade. The whole team is very responsive, provides first touch-point resolution and checks in if everything has been resolved. Highly recommended!

twobrosroasting.com

Apr 01, 2025 on Shopify

In the grind as a business owner, quick and simple solutions are vital! Hannah was very helpful and provided clarity by answering my question. This really gave me more confidence in using smile to better serve my customers to keep growing my business!

Blue Collar Mercantile

Apr 01, 2025 on Shopify

While trying to set up our loyalty program, I had a few questions about how to make it work on our checkout page. Ezra was very friendly and helpful in making it work. I'm looking forward to seeing how our company can grow with the Smile Loyalty program. Thanks again Ezra! Richie

Three Fleas

Apr 01, 2025 on Shopify

Graine de Lascars

Apr 01, 2025 on Shopify

Finding Foxtale

Apr 01, 2025 on Shopify

I had a fantastic experience with Karen in customer service! She was incredibly helpful, patient, and went above and beyond to resolve my issue quickly. Her friendly attitude and professionalism made the process so much easier. Thank you, Karen

Axo Brands

Apr 01, 2025 on Shopify

Karen from Smile made such a big impact on how we ran our business specially with her insight. She is 100% a caring and proffesional person to work with. She understands how business is ran and I 10000% recommend the smile app.

Eljoys Fashion

Mar 31, 2025 on Shopify

Great for adding value from a customer perspective

Just-Because-Fashions

Mar 31, 2025 on Shopify

Angie was very helpful in resolving the issue.

Bakkali

Mar 31, 2025 on Shopify

We had an excellent experience with customer service. Erin was an absolute pleasure to deal with — she quickly understood our issue and provided a solution in no time. Her professionalism, clarity, and efficiency made the whole process seamless. Thank you, Erin, for your outstanding support!

The Bead Store

Mar 31, 2025 on Shopify

Brilliant company, pleasure to work with. Fast and friendly service

Bra Necessities

Mar 31, 2025 on Shopify

The support through Chat is prompt and always helpful.

Olivia Cactus Morse and Dainty Jewelry

Mar 29, 2025 on Shopify

Joanna was so helpful, great app so far!

Tarot Fairy Godmother

Mar 28, 2025 on Shopify

I really enjoy using Smile app. It's easy to set up and when an issue arises it gets resolved promptly. Highly, highly recommended.

Apeman Strong

Mar 27, 2025 on Shopify

We needed help integrating Smile on our mobile app and Lisa had us all set within minutes.

Replica Surfaces

Mar 27, 2025 on Shopify

Smile is a great service that makes rewards easy

SubLuna

Mar 27, 2025 on Shopify

Cardology

Mar 27, 2025 on Shopify

Really easy to use and the support has been great - especially Angie who got back to me really quickly with the technical issue I had around how coupons were showing for customers. She sent me a very thorough email explaining things really clearly and she had also done some tests in the background to double check. Thank you so much!