Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Rewards Program

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,820)

Overall rating

4.9

5

1,095
4

63
3

8
2

4
1

25

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Swole Panda

Jun 30, 2025 on Shopify

Very Happy! Great support team!

Mainstream Boutique Fort Myers

Jun 30, 2025 on Shopify

Vape Mania

Jun 27, 2025 on Shopify

Thanks to Smile, we've been able to implement a solid customer loyalty program. The app is stable, reliable, and easy to use, and the customer service is exceptional. Jade helped us a lot with setting up the app.

JAYNE Boutique

Jun 27, 2025 on Shopify

Our customers love earning rewards...great customer service too if you ever have an issue!

Dropps

Jun 27, 2025 on Shopify

Maria Pinto

Jun 27, 2025 on Shopify

Ride Bicycles

Jun 27, 2025 on Shopify

Green My Skin

Jun 27, 2025 on Shopify

A Free Plan Gem with Stellar Support! Smile.io has been an absolute lifesaver for my store, even on the free version! It's incredible how much functionality is packed in, allowing me to start building a loyalty program without any upfront costs. But what truly sets Smile.io apart is their exceptional customer service. I recently ran into a tricky issue, and Angie from the support team was an absolute star. She was quick, incredibly helpful, and patiently walked me through the steps to resolve everything. It's rare to find such dedicated support, especially when you're on a free plan. Highly recommend Smile.io for any store looking to boost loyalty, and a huge shout-out to Angie for being so amazing!

Rabbits & Dragons

Jun 26, 2025 on Shopify

It's an excellent app, very functional, and has exceptional customer service. Thank you.

Daylista

Jun 26, 2025 on Shopify

Amazing support, great tool

The Tipsy Tapster

Jun 26, 2025 on Shopify

Chill Paws

Jun 26, 2025 on Shopify

Great customer service. Responsive and helpful.

MAMOBOT

Jun 25, 2025 on Shopify

amsonsdesign

Jun 25, 2025 on Shopify

Simone & Ivy

Jun 25, 2025 on Shopify

The support we have received from Smile has been outstanding! Any little issue we have come across or question we have has been dealt with in a kind and efficient manner. Shoutout to Shelby & Erin for the awesome help we received recently!

Banyan Tree Essentials

Jun 24, 2025 on Shopify

The staff (Lynn) very helpful and responded quickly. Thank you.

Squaties NZ

Jun 24, 2025 on Shopify

Great app - so many different ways to reward customers and easy to set up. Amazing customer support!!

EcoTail Pets

Jun 24, 2025 on Shopify

Thanks Lynn!

Awakening Ltd

Jun 24, 2025 on Shopify

Review is for Jade's service, not the app yet, as I do not yet have enough experience with it to leave a review. I didn't realize we could now integrate the app into our In store POS, which was my (and my customer's biggest frustration) about the app and why I have not yet upgraded to a paid version. I appreciate Jade sending clear instructions on how to integrate this. Time will tell with how well it works in store!

Anchored

Jun 23, 2025 on Shopify

App works amazing and customer service helps a lot!