Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Program Rewards

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,127)

Overall rating

4.9

5

1,421
4

78
3

13
2

7
1

38

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

MPR Tools & Equipment

Nov 28, 2025 on Shopify

Shelby & Lisa assisted me well in all my countless inquiries. Kudos to your CS team; she deserves a raise! :)

It's Organic Darling

Nov 28, 2025 on Shopify

Amazing and quick support, even on a weekend! Highly recommend!

Phare

Nov 27, 2025 on Shopify

Great, responsive support team. I dealt with Erin who was super informative

MegaPetShop

Nov 27, 2025 on Shopify

Viltrox Store

Nov 27, 2025 on Shopify

SurplusbyDesign

Nov 26, 2025 on Shopify

Apps need to work how you need them too. When they dont you need to know why. The support from this team was excellent in discovering why something wanst working and letting me know so I can change the right settings. Having a REAL person to interact with was more helpful than any AI.

Badger Breaks

Nov 25, 2025 on Shopify

Lynn was fantastic and answered my questions immediately. Shes great!!!

MIKUNA

Nov 25, 2025 on Shopify

Joana was amazing on the onboarding process. Best Loyalty Program!

Natora

Nov 25, 2025 on Shopify

Really good app and really helpful customer service

Wanhao FRANCE

Nov 24, 2025 on Shopify

Un developpement réalisé 24h aprés une suggestion de ma part, Excellent !

Alfresco Chic

Nov 24, 2025 on Shopify

We decided to launch our first loyalty programme alongside our Black Friday campaigns this year and after a bit of research, we landed on Smile as the best option. It’s only been around a week since we launched but so far we have been delighted by the results! The app is really simple to set up and you can be up and running in just a few minutes with a basic set up. Customers started to engage with the programme straight away and we are already seeing customers starting to redeem their reward and we have just received our first referral! The support team at Smile have been incredibly helpful, first in arranging a demo call to walk me through the app and it’s features, which was super helpful when making a decision. They have also been incredibly helpful in answering any questions I have had along the way. A special thanks to Andrea and Cole for all of there support – they have both been superb. Overall very pleased with he app so far and can’t fault the customer support. Would highly recommend!

Bloomeffects

Nov 24, 2025 on Shopify

Their Customer Service is wonderful! Quick and easy to understand responses!

DNA SPECIALTY

Nov 21, 2025 on Shopify

Lisa is so nice and kind. She helps me a lot !

War Games USA

Nov 21, 2025 on Shopify

Erin was incredibly helpful and to the point, with easy to follow instructions. Thanks so much!

ALLARA

Nov 20, 2025 on Shopify

Lisa one of the employees of the app is an absolute rockstar. i had a major problem and she stayed on for hours until it was fixed. the problem was because of a poor set up by a 3rd party person who didnt configure the account correctly. high recommend

Adventure Sports USA

Nov 20, 2025 on Shopify

Great app, very easy to use and great customer service.

The Hemp Farmacy

Nov 20, 2025 on Shopify

Very responsive and super helpful!

SRSLY Health

Nov 19, 2025 on Shopify

Erin from support was super helpful and so knowledgeable!

Specktrum

Nov 19, 2025 on Shopify

Z-RAM.net

Nov 18, 2025 on Shopify

Sehr guter Support !