Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Program Rewards

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,126)

Overall rating

4.9

5

1,421
4

78
3

13
2

7
1

38

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

The Clothing Cove

May 12, 2025 on Shopify

Smile.io is working much better than our previous loyalty app and the response from team has been great. Thank You!

ERI, Inc.

May 09, 2025 on Shopify

REDTIGER Official

May 09, 2025 on Shopify

Complete functions and professional customer service

Home Inn Candle Company

May 09, 2025 on Shopify

Great app and features even with only using the free plan. I reached out for support with something and Shelby was very fast with responding and gave me great tips with detailed instructions on how to help me and it worked! I am satisfied and would recommend especially for small businesses who can’t afford an expensive plan but want to offer rewards to their customers.

Craghoppers USA

May 09, 2025 on Shopify

Smile is awesome and super easy to use!!! Erin is great and was very helpful! Answers were quick and clear!

BOKITTA

May 08, 2025 on Shopify

Great service especially from Joana, highly recommended

Whiter Smile

May 08, 2025 on Shopify

Really happy with Karens customer service in helping resolve an issue I had.

The Loomia

May 07, 2025 on Shopify

Beauty Affairs Hong Kong

May 07, 2025 on Shopify

Crystal Joys

May 07, 2025 on Shopify

MIELLE

May 07, 2025 on Shopify

Hannah, as the Merchant Experience Manager, was incredibly efficient and responsive, providing me with exactly what I needed in a timely manner. Her attention to detail and quick responses have positioned our account for a healthy future.

Botanical Bee Apothecary

May 06, 2025 on Shopify

So far this app is exactly what I needed. I haven't gotten far in the process or launch yet, but the customer service has been spectacular.

Wetkiss Western Boots

May 06, 2025 on Shopify

So easy to use, best customer service. I would recommend this app

Whimsykel Designs

May 05, 2025 on Shopify

very helpful team

Caffè Cortese

May 03, 2025 on Shopify

Even though we haven't used the app long enough to do an in-depth review, we can confidently say that the development team's help is fantastic!

Soleya

May 02, 2025 on Shopify

Très réactif !! Je recommande :-)

Shankara Skincare

May 02, 2025 on Shopify

Erin was amazing. She emailed me just a few minutes after I had sent my query. She provided detailed instructions on how to create another way to redeem points. I´ll definitely reach out to her if I need to change the settings of our rewards program in the future.

GT Tools®

May 02, 2025 on Shopify

Great support!

G.A.R.M. Company

May 02, 2025 on Shopify

This app is excellent. Setup was simple, customization is straightforward, and most importantly, it’s really user friendly for our customers, making it easy for them to sign in and start earning points right away. The design is minimalist and clean, and it integrates seamlessly with our site. It’s also highly flexible, with plenty of options to let customers earn points in different ways. I had a question about some features and reached out to support. They responded quickly and followed up to make sure everything was resolved and working smoothly. Highly recommend.

Lore Coffee Roasters

May 02, 2025 on Shopify