Shopify Smile.io App Review: Loyalty Program Insights

Name: Smile: Loyalty Program Rewards
Brand: Shopify
SKU: shopify-smile-io-app-by-shopify
Rating: 4.9 (4126 reviews)

Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,126)

Overall rating

4.9

5

1,421
4

78
3

13
2

7
1

38

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Simone & Ivy

Jun 25, 2025 on Shopify

The support we have received from Smile has been outstanding! Any little issue we have come across or question we have has been dealt with in a kind and efficient manner. Shoutout to Shelby & Erin for the awesome help we received recently!

Banyan Tree Essentials

Jun 24, 2025 on Shopify

The staff (Lynn) very helpful and responded quickly. Thank you.

Squaties NZ

Jun 24, 2025 on Shopify

Great app - so many different ways to reward customers and easy to set up. Amazing customer support!!

EcoTail Pets

Jun 24, 2025 on Shopify

Thanks Lynn!

Awakening Ltd

Jun 24, 2025 on Shopify

Review is for Jade's service, not the app yet, as I do not yet have enough experience with it to leave a review. I didn't realize we could now integrate the app into our In store POS, which was my (and my customer's biggest frustration) about the app and why I have not yet upgraded to a paid version. I appreciate Jade sending clear instructions on how to integrate this. Time will tell with how well it works in store!

Anchored

Jun 23, 2025 on Shopify

App works amazing and customer service helps a lot!

Tezumi

Jun 22, 2025 on Shopify

Smile is great for customers and their customer service team is helpful

Open Court

Jun 21, 2025 on Shopify

A great app at a reasonable price point. It was easy to set up and customer service is truly the best I've ever experienced. Incredibly helpful and seems to be available night and day. Amazing!

Nature Direct Co.

Jun 20, 2025 on Shopify

ThrottleHaus Coffee & Teas

Jun 20, 2025 on Shopify

Excellent customer service—fast, friendly, and always helpful. The loyalty points system is incredibly easy to set up and manage. Highly recommend for anyone looking to boost customer engagement!

Girls Crew

Jun 19, 2025 on Shopify

Maralea Sun

Jun 19, 2025 on Shopify

The setup was incredibly easy. I was able to implement several features that my customers had requested in a short amount of time. Ezra was also fantastic to work with whenever I needed extra assistance. Thank you so much!

Horse Gear Canada Ltd.

Jun 19, 2025 on Shopify

Smile has been great to work with and my customers love the loyalty rewards program. Highly recommend this app.

YaYa Club Clothing Company

Jun 19, 2025 on Shopify

The Real Dill®

Jun 18, 2025 on Shopify

Works great and with great support/customer service.

Kosmos Q BBQ Products & Supplies

Jun 18, 2025 on Shopify

ShootingTargets7

Jun 17, 2025 on Shopify

Our customers like getting pew pew points, overall I've been very happy with smile.

Pink Stork

Jun 17, 2025 on Shopify

Customer support has always been quick to respond and help us out over the years. Thank you Andrea!

LOANTHATLABEL

Jun 17, 2025 on Shopify

Amazing customer service from Hannah. Smile works WITH small business - not against which is amazing these days. Appreciate all you guys do!

Pink Soleil

Jun 17, 2025 on Shopify

Cole was so helpful as we had to reset our system due to an update with our loyalty program. He walked me through every step of the way and assisted, which we appreciate as busy small business owners.