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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,127)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Simply shopping

Dec 11, 2025  on Shopify

Harika

senti senti

Dec 10, 2025  on Shopify

Lucky Cat Smoke Shop

Dec 10, 2025  on Shopify

Erin is amazing! She helped me resolve my issues quickly, which I thought would take me months to fix on my own. Thank you for being so helpful and responsive!

RopesGear.com

Dec 09, 2025  on Shopify

Smile doesn't do everything I've dreamed up (could be a little more customizable), but it covers most needs, and the customer service is above par. Just wonderful to deal with. It's a great loyalty option, for sure!

Honey Hole Collectibles

Dec 08, 2025  on Shopify

Our company is a bit more complex than others, and the Smile customer service team has been great to work with through issues, Lisa in customer service has been very helpful answering every question we've come across so far!

the Boujee Sunflower

Dec 06, 2025  on Shopify

I am not a tech person at all. Lynn provided excellent customer support and resolved the issue quickly. I am so grateful and thankful! I’m excited to use the Smile.io app for my boutique.

Brooklyn Biltong

Dec 05, 2025  on Shopify

Jade help me out on support. It was quick and efficient! I highly recommend them for your Shopify Loyalty program.

Polished Gentleman

Dec 05, 2025  on Shopify

Lynn from Smile.io was a huge help, and very kind and easy to work with. I deeply appreciate the customer service she provided.

Syta Micha

Dec 05, 2025  on Shopify

I’m currently testing the application, and Joan’s support has been absolutely crucial in helping me make my decision. I’d like to thank her for her patience, clear explanations, and willingness to guide me through every step of the process. Her assistance made the experience much easier and more enjoyable.

Precious Essentials

Dec 04, 2025  on Shopify

I love the prompt and efficient service! Thank you!

The Wild Within Witchery

Dec 04, 2025  on Shopify

Amalli Talli

Dec 04, 2025  on Shopify

I'll be honest with you, as a small business owner trying to wear a million hats I lost track of just how valuable this program has been for us until recently. And when I opened up the details and saw just how many of our customers are using it, it speaks for itself. To be honest, we almost canceled this service because the rates seem daunting when you first look at them. But when you compare it to the incremental revenue that it drives, it does pay for itself fast and then generates a great ROI. Also the customer service has been terrific!

Robert Goddard

Dec 04, 2025  on Shopify

Customer service was excellent. Even though I wasn't able to achieve what I needed to, I was guided through different ways to get the same outcome from an experienced customer service representative. Thanks!

Pilates Reformers Australia

Dec 03, 2025  on Shopify

Chop n Grow

Dec 03, 2025  on Shopify

Erin is super helpful, now on a few occasions ive needed help and ive had chat conversations with her. They really do put their customers 1st!! Highly recommend Smile Till next time, thanks Jo - Chop n Grow

Batik Boutique

Dec 02, 2025  on Shopify

Good app

MOVA-US

Dec 02, 2025  on Shopify

Haseen Modest Wear

Dec 02, 2025  on Shopify

great customer service!

Style Edit

Dec 01, 2025  on Shopify

Very quick and helpful!

Tennessee Cutlery

Nov 29, 2025  on Shopify

Andrea was great to work with. Smile earned the business of a very happy customer... That is all because of her professional communication, positive attitude and great customer service skills

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