Shopify Smile.io App Review: Loyalty Program Insights

Customer reviews: Smile: Loyalty Rewards Program

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (3,901)

Overall rating

4.9

5

1,102
4

63
3

8
2

4
1

25

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
Easy setup and user-friendly interface.
Simple integration with existing platforms like Shopify.
Effective in enhancing customer loyalty and repeat sales.
Wide range of customization options for rewards programs.
Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

High costs and steep pricing tiers.
Some features require higher paid tiers, limiting small businesses on basic plans.
Issues with integration and redemption of points across platforms.
Reported challenges with some language limitations and feature availability.
Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Eccentrics Boutique

Mar 03, 2025 on Shopify

Great Customer Service!

Starry Night Creations

Mar 03, 2025 on Shopify

Very helpful and followed up to make sure everything was good.

Sacred Saints

Mar 03, 2025 on Shopify

Cedar Valley Farms

Mar 03, 2025 on Shopify

Great app even in the free version. CSR Shelby was very helpful when asked about multiple areas of the app. She provided step by step instruction and links to further guidance for each issue and was very friendly as well - a bonus!

Dev Motherswork Vietnam

Mar 02, 2025 on Shopify

The support is great. I'm feeling helpful when work with team.

Coppertech Golf

Mar 01, 2025 on Shopify

Great app and the support they provide is stunning!

Live zero

Mar 01, 2025 on Shopify

Lynn was friendly and helpful!

mennt.cl

Feb 28, 2025 on Shopify

Sundance Clothing

Feb 28, 2025 on Shopify

Haven't officially launched to our customers yet, but the help I received from Jade was wonderful! Looking forward to seeing how Smile helps increase our sales!

Cyclerie

Feb 28, 2025 on Shopify

Brush On Block

Feb 28, 2025 on Shopify

Excellent support. Thanks for the quick and thorough response to a tricky technical question.

GRMS, gourmetcoffees.com

Feb 27, 2025 on Shopify

Good response on customer service and the app is easy to use.

PÜRE

Feb 27, 2025 on Shopify

the app is amazing and the service is amazing. I thought that building a loyalty program for my business was gonna be sooo complicated. I was soo happy to find out that Smile exists

SOSKIN

Feb 27, 2025 on Shopify

Great app, and very usefull support team. Thank you!

Tallow + Ash

Feb 27, 2025 on Shopify

Super helpful! Thanks Carla :)

Zillinger Weinshop

Feb 27, 2025 on Shopify

Booskerdoo Coffee Co.

Feb 27, 2025 on Shopify

Shelby and Angie were both very helpful when I contacted customer service. We love the app, thank you!

ESSENTIALS5IVE FASHION CONCEPT

Feb 27, 2025 on Shopify

Enspirar

Feb 26, 2025 on Shopify

The app is super great and it helps you a lot to keep loyal customers and get new ones. The support is stunning and the Smile team will help you in anything you need. I totally recommend using this app.

UK Ecig Store

Feb 26, 2025 on Shopify

Smile has been great for our business. It has been simple to setup and operate and gets a high percentage of customer uptake and retention. Support has been helpful at all points through our journey.