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Customer reviews: Smile: Loyalty Program Rewards

Develop by Shopify

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,127)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Fastachi

Sep 05, 2025  on Shopify

Helpful and understanding support team. Thanks Jade, for resolving my setup issue with the web platform changes.

Irresistible Boutique

Sep 04, 2025  on Shopify

I want to give special recognition to my rep - Cole for going above and beyond in helping me customize my loyalty program. It took many conversations and quite a bit of pivoting, but he never lost patience and consistently delivered solutions tailored to my needs. His dedication, professionalism, and outstanding customer service made the process successful. Truly 5-star support—I couldn’t be more grateful!

Milano Di Rouge

Sep 04, 2025  on Shopify

Graindecafe

Sep 04, 2025  on Shopify

efficient and fast after-sales service, thank you Erin for your responsiveness.

ChowTaiSeng

Sep 04, 2025  on Shopify

Ezra's responses were quick and accurate.

Bare Mum

Sep 03, 2025  on Shopify

Basic Maintenance

Sep 03, 2025  on Shopify

Audience Wonderland

Sep 03, 2025  on Shopify

Lynn was amazing! She took time answering all my crazy questions as I got set-up. There was nothing she left unsolved. If I need help again, I hope she is available! Thanks again!

STB Boutique

Sep 02, 2025  on Shopify

Vow Studio

Sep 01, 2025  on Shopify

Very clean and easy to use. Very helpful staff - Erin, she understood all my needs and explain things very clearly.

PIAZ JEWELRY

Sep 01, 2025  on Shopify

Great app for rewards program! And great customer service too!

SIG Tools

Sep 01, 2025  on Shopify

Great support, quick responses as well.

Lovingly

Sep 01, 2025  on Shopify

Aldrig har jeg oplevet så sublim support! Utrolig hjælpsomme og de slipper dig ikke før at du har det hele opsat som du ønsker - så taknemmelig for al den hjælp jeg har fået til opsætning og guidning.

ICONIC SKINCARE

Aug 31, 2025  on Shopify

Ohana Nutrition LLC

Aug 31, 2025  on Shopify

The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, Cole, Shelby, and Lynn, were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements. Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out. I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend!

Keepitwavy Natural Products

Aug 30, 2025  on Shopify

Tea Life

Aug 30, 2025  on Shopify

good suppport and good features.

Elderbrain

Aug 29, 2025  on Shopify

Plume Ridge Bottle Shop

Aug 29, 2025  on Shopify

I was shopping around for a rewards program for our store and I reached out to Smile with some questions. Their team was super helpful and responsive. Andrea, Lynn, Cole, Shelby and their entire team helped answer any questions I had. Setup was easy too. EDIT: I had some follow up questions and Lynn was super helpful and answered all my questions very quickly!

Attire Focus Boutique

Aug 28, 2025  on Shopify

10/10, Lisa went out of her way to provide me screenshots to explain my question. She also checked back in with me after a day to see if I had any more questions. Thank you so much for your help!

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