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Shopify Subscriptions

Develop by Shopify
Free plan available

Drive more sales with subscriptions

Performance reporting
Easy setup
Custom email templates
Auto-billed subscriptions
Customer flexibility
Transfer existing subscriptions

About Shopify Subscriptions

Launched Jan 30, 2024

Categories

Built by Shopify

ZB: Exit Intent Pop up Window logo
(12 Reviews)
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Simple and reliable popups to promote sales and capture...

Description

Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and more
  • Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
  • Allow your customers to cancel, skip, or pause subscriptions
  • Use customizable email templates for order confirmations or payment reminders
  • Access reporting to analyze your store’s subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions

Pros

  • Allows auto-billed subscriptions (renew weekly, monthly, or yearly) with discounts
  • Customers can cancel, skip, or pause subscriptions easily
  • Customizable email templates for order confirmations or payment reminders
  • Access to reporting tools to analyze subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions
  • Streamlined setup and launch directly from Shopify admin
  • Enables regular, repeat sales by offering subscription options

Cons

  • Limited customization options beyond the provided templates
  • Integration with other apps and services may require additional setup
  • May add complexity to order management and fulfillment processes
  • Customer service and support response times may vary
  • Possibility of increased customer churn if not managed properly

Top Helpful Reviews

Buckwell Organic

Nov 05, 2025  on Shopify

Great to have this integrated as a free native app, however it does have a few bugs and isn't the easiest to manage

Mountaintop Yarn

Nov 04, 2025  on Shopify

This app works great. The only thing I would improve is giving an active count for the subscriptions so businesses could plan for inventory needs for the subscription items. Currently I have to count them manually.

Haia Wellness

Nov 03, 2025  on Shopify

Needs to be much cleaner on the front end of the website. Like a drop down to choose which frequency, also needs to have a customer portal integrated directly into the dashboard of the store.

Raeven's Attic

Nov 01, 2025  on Shopify

I like having a free subscription option to offer to customers but it would be nice if once a customer subscribes, there were better ways to manage the inventory (i.e., always renewing even when stock says sold out) and allowing the customers to change variants. I've also received several complaints that legacy account members can't access their subscription while logged in, they have to request a code and a different login screen that is very frustrating.

Selkirk Sport

Oct 31, 2025  on Shopify

The app is pretty good but would be good if there was "add to next shipment" functionality for them to be able to add additional one-time items to the same shipment.

Root & Tail Pet Nutrition

Oct 29, 2025  on Shopify

It's great that's it's free. So far we do not have a lot of customers on subscription so it works fine, but when you need to make changes to the subscription it's very limited choice. For example, I can not remove shipping costs from ongoing subscriptions. I once tried to change the frequency of the subscription and it didn't count from the last purchase date but count from today. It's quite annoying, but for a small store with few subscriptions it does the job.

Good Doggy Treats

Oct 28, 2025  on Shopify

Needs Major Improvements for Real-World Merchants I really wanted to like Shopify Subscriptions — it seemed like a clean, native solution. Unfortunately, it falls short in a few critical ways that make it hard to manage customers and maintain trust. First, subscription pricing doesn’t update when product prices change. Customers continue seeing old prices in their accounts, which causes confusion and unnecessary emails trying to clarify what they’re actually paying. This should be basic functionality. Second, there’s no way to “Ship Now” or manually adjust the next processing date. That’s a major frustration for both merchants and customers. When someone wants to move up their next order, the only workaround is to cancel and start a new subscription — which is clunky and completely unnecessary. I’ve contacted Shopify multiple times, and while support is friendly, these limitations have existed for months with no sign of change. I love Shopify as a platform, but this app feels unfinished and lacks the flexibility that serious subscription businesses need. Please prioritize these features — they’re essential for merchants who rely on subscriptions to keep customers happy.

Sojos Coffee

Oct 20, 2025  on Shopify

There are a lot of featurs that i wish this app had.. namely i wish there was a way that you could see when a subscription was going to be coming due in a whole schedule and not having to click on them individually to see the next subscription date.. also wish they could select the day that they want their subscription to renew. or adjust the date that they picked.

St. Paul Center

Oct 15, 2025  on Shopify

This app works for a very basic/specific use case, but I would not recommend it for anyone with lots of subscriptions. Here are the main issues we ran into: 1. No API. Even though Shopify has a GraphQL subscriptions api, you can not view/edit subscriptions created by apps, so it doesn't help here. 2. No ability to search subscriptions. 3. No way to create subscriptions from the Admin Dashboard. 4. No way to find failed payments so we can follow-up with customers. 5. The UX for updating a payment method is confusing. You have to add a payment method to your account, and then update the subscription payment method. Customers often miss the second step. 6. Cancelled subscriptions can't be restarted. Subscriptions can't be deleted. 7. The export UX is a bit inconvenient. You have to keep the same window open, even if it takes 30 minutes or an hour to export. It would be better if it sends you an email with a link instead. 8. No activity log. We can't see what emails were sent, or what updates were made on subscriptions. Don't get me wrong, this app works fine for a very simple use case, but it's missing some important features for advanced subscription users.

The Local: Wine & Beer

Oct 12, 2025  on Shopify

Need to be notified if a customer skips a month. And need to be able to quickly scroll through contracts.

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