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Shopify Subscriptions

Develop by Shopify
Free plan available

Drive more sales with subscriptions

Performance reporting
Easy setup
Custom email templates
Auto-billed subscriptions
Customer flexibility
Transfer existing subscriptions

About Shopify Subscriptions

Launched Jan 30, 2024

Categories

Built by Shopify

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Description

Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Your customers can conveniently pause or skip orders and update payment and shipping details right from their account.

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Your customers can conveniently pause or skip orders and update payment and shipping details right from their account. more
  • Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
  • Allow your customers to cancel, skip, or pause subscriptions
  • Use customizable email templates for order confirmations or payment reminders
  • Access reporting to analyze your store’s subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions

Pros

  • Allows auto-billed subscriptions (renew weekly, monthly, or yearly) with discounts
  • Customers can cancel, skip, or pause subscriptions easily
  • Customizable email templates for order confirmations or payment reminders
  • Access to reporting tools to analyze subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions
  • Streamlined setup and launch directly from Shopify admin
  • Enables regular, repeat sales by offering subscription options

Cons

  • Limited customization options beyond the provided templates
  • Integration with other apps and services may require additional setup
  • May add complexity to order management and fulfillment processes
  • Customer service and support response times may vary
  • Possibility of increased customer churn if not managed properly

Top Helpful Reviews

Ovenbird Coffee

Apr 29, 2025  on Shopify

This app is a disappointing reflection of the current state of affairs at Shopify. Its rushed and careless release speaks volumes about the level of disregard the company has for its non–Shopify Plus merchants. It’s painfully clear that Shopify’s priorities lie almost exclusively with their high-paying enterprise clients, while the rest of us — small to mid-sized businesses — are treated as an afterthought. The most glaring issue? Merchants cannot even manage their subscriptions through the app. This isn’t an obscure oversight — it’s a fundamental feature. And let’s be honest: the developers are fully aware of this. These are not amateurs; they know what they’re doing. The omission is deliberate, or at best, dismissive. Will Shopify fix this? Highly unlikely. Why would they invest in improving a freebie app that doesn't generate revenue directly, especially when it's meant for the merchants they barely acknowledge? This app feels more like a checkbox on a roadmap than a genuinely useful tool. At the end of the day, this situation reinforces what many of us have felt for a long time: unless you’re paying for Shopify Plus, you’re not worth their time. This app isn’t just broken — it’s a symptom of a broader issue of neglect and misplaced priorities.

Surrey Hills Coffee

Mar 31, 2025  on Shopify

One of the main reasons why we switched over to Shopify was to get access to subscriptions for our customers. This app has been a huge dissapointment. It is so bad and we have almost considered not to offer subscriptions for our customers. However we will try to find another subscription App. - Customers can't amend their subscriptions, nor can we. - We can't see future subscription orders, not even on the same day. - When updating prices we have to go in on every single contract and change it manually. Bad! Bad! Bad!

Infinish

Mar 30, 2025  on Shopify

Don't waste your time trying to get this app to work!! Nothing about it work as described, customer support could not help at all. We deleted this app and moved on.

Blur Laundry

Mar 16, 2025  on Shopify

There is literally no subscription management for customers, we have tried and tested a bunch of scenarios to get it to work and it never does. If we could give zero stars, we would.

Select Cards

Mar 14, 2025  on Shopify

Cant even do free shipping as a subscription option. Management of it suck both for users and merchant. Stay away.

5 Star Nutrition USA

Feb 06, 2025  on Shopify

Shopify Subscriptions: A Major Step Backward for Business Users Shopify's subscription offering reveals a concerning lack of understanding of subscription management needs. After migrating over 2,000 subscriptions from our previous platform, we've encountered severe limitations that make this solution untenable for serious subscription businesses. The most egregious oversight is the complete absence of read-only API access to subscription data. Shopify's justification that this information is "too sensitive" for API access contradicts industry standards and their own practice of providing the same data via CSV download. This restriction severely hampers any business's ability to build robust reporting or integration systems. They want you to become a "Partner" and develop your own solution, vs Admin API endpoints. The data accessibility issues compound further: - The provided CSV exports only capture current state data, omitting crucial historical information like creation dates - There's no way to link orders with their corresponding subscriptions - The analytics suite lacks fundamental subscription metrics (expansion, contraction, churn, new subscriptions) The migration process itself is poorly implemented. While Shopify provides an import template, the system offers no meaningful error reporting or validation. Failed imports generate sporadic email notifications without actionable details, leaving teams to guess at composite key issues and other potential problems. After three weeks of migration efforts, multiple support tickets, and account representative meetings, it's clear Shopify has no serious intention of addressing these limitations. Their dismissive attitude toward feature requests suggests these problems won't be resolved anytime soon. The lack of API access to our own subscription data has proven to be a critical dealbreaker. For any business managing more than a handful of subscriptions or requiring proper analytics, I strongly advise looking elsewhere. This product appears designed for app normies with no reporting needs, falling far short of business requirements.

My Little Pet Box

Feb 05, 2025  on Shopify

Application doesn't work. I created a plan, but tests didn't work well and clients couldn't use the application correctly as well...so basicly instead of buying a subscription, they ordered a single order.

Fabric Garden Australia

Jan 13, 2025  on Shopify

I am looking to use Shopify's own Subscriptions app. Most of my subscriptions are fixed term e.g. once a month for a year. This app doesn't have ability to put in an end date. Very basic.

Rheia Health London

Jan 07, 2025  on Shopify

only works with new account setup, where users dont have passwords, instead a code is sent to their email every time. not to be funny, but not every customer wants to have to access their emails just to log in or shop. going to have to look for alternative subscription options and found lots of issues with it too, sadly.

Essential Life

Dec 20, 2024  on Shopify

The setup process is quite straightforward and user-friendly, which we appreciate. However, we have encountered several glitches, particularly with the subscription not updating from a two-month plan to a monthly one for our skincare products. Additionally, the subscription details are only visible in the footer. I have reached out to customer support, and it appears there is a bug affecting this functionality.

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