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Shopify Subscriptions

Develop by Shopify
Free plan available

Drive more sales with subscriptions

Performance reporting
Easy setup
Custom email templates
Auto-billed subscriptions
Customer flexibility
Transfer existing subscriptions

About Shopify Subscriptions

Launched Jan 30, 2024

Categories

Built by Shopify

Address

234 Sugar lake rd, Cherryville, BC, V0E 2G2, CA

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Description

Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and more
  • Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
  • Allow your customers to cancel, skip, or pause subscriptions
  • Use customizable email templates for order confirmations or payment reminders
  • Access reporting to analyze your store’s subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions

Pros

  • Allows auto-billed subscriptions (renew weekly, monthly, or yearly) with discounts
  • Customers can cancel, skip, or pause subscriptions easily
  • Customizable email templates for order confirmations or payment reminders
  • Access to reporting tools to analyze subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions
  • Streamlined setup and launch directly from Shopify admin
  • Enables regular, repeat sales by offering subscription options

Cons

  • Limited customization options beyond the provided templates
  • Integration with other apps and services may require additional setup
  • May add complexity to order management and fulfillment processes
  • Customer service and support response times may vary
  • Possibility of increased customer churn if not managed properly

Top Helpful Reviews

Tbaw Coaching

Nov 12, 2025  on Shopify

Très bien, mais si ça pouvait accepter les carte virtuelles temporaires ça serait encore plus pratique, et si la vérification via Paypal ne bug pas par moment ça serait encore mieux aussi

LIFELION SRL

Nov 11, 2025  on Shopify

simple and free app to manage subscriptions. wish there were more customization on subscription schedule

Chalcedon Store

Nov 07, 2025  on Shopify

I'm grateful Shopify has created a subscription app for their stores but it would be great if customers could choose a 1 time option or then your frequency. They also need intervals. I don't want to ship something every 1 or 2 months. I want to ask if my customers want to get something every month for 1, 3, 6, 9 or 12 months or more even. And it would be great if somehow we could create digital subscriptions. I have a digital magazine people would like to subscribe to and have it automatically sent to them when the file is available. It would be better if that "months" digital subscription was in some ways manual with me adding the digital file and then being able to trigger it being sent.

Buckwell Organic

Nov 05, 2025  on Shopify

Great to have this integrated as a free native app, however it does have a few bugs and isn't the easiest to manage

Mountaintop Yarn

Nov 04, 2025  on Shopify

This app works great. The only thing I would improve is giving an active count for the subscriptions so businesses could plan for inventory needs for the subscription items. Currently I have to count them manually.

Haia Wellness

Nov 03, 2025  on Shopify

Needs to be much cleaner on the front end of the website. Like a drop down to choose which frequency, also needs to have a customer portal integrated directly into the dashboard of the store.

Raeven's Attic

Nov 01, 2025  on Shopify

I like having a free subscription option to offer to customers but it would be nice if once a customer subscribes, there were better ways to manage the inventory (i.e., always renewing even when stock says sold out) and allowing the customers to change variants. I've also received several complaints that legacy account members can't access their subscription while logged in, they have to request a code and a different login screen that is very frustrating.

Selkirk Sport

Oct 31, 2025  on Shopify

The app is pretty good but would be good if there was "add to next shipment" functionality for them to be able to add additional one-time items to the same shipment.

Root & Tail Pet Nutrition

Oct 29, 2025  on Shopify

It's great that's it's free. So far we do not have a lot of customers on subscription so it works fine, but when you need to make changes to the subscription it's very limited choice. For example, I can not remove shipping costs from ongoing subscriptions. I once tried to change the frequency of the subscription and it didn't count from the last purchase date but count from today. It's quite annoying, but for a small store with few subscriptions it does the job.

Good Doggy Treats

Oct 28, 2025  on Shopify

Needs Major Improvements for Real-World Merchants I really wanted to like Shopify Subscriptions — it seemed like a clean, native solution. Unfortunately, it falls short in a few critical ways that make it hard to manage customers and maintain trust. First, subscription pricing doesn’t update when product prices change. Customers continue seeing old prices in their accounts, which causes confusion and unnecessary emails trying to clarify what they’re actually paying. This should be basic functionality. Second, there’s no way to “Ship Now” or manually adjust the next processing date. That’s a major frustration for both merchants and customers. When someone wants to move up their next order, the only workaround is to cancel and start a new subscription — which is clunky and completely unnecessary. I’ve contacted Shopify multiple times, and while support is friendly, these limitations have existed for months with no sign of change. I love Shopify as a platform, but this app feels unfinished and lacks the flexibility that serious subscription businesses need. Please prioritize these features — they’re essential for merchants who rely on subscriptions to keep customers happy.

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