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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Mermaids and Dinosaurs

Mar 17, 2025  on Shopify

easy to use and effective, the way you can schedule emails is a great feature too. I used to use another company to send emails but it was never this straight forward. Even porting all my customers email addresses over was stress free

Focusy.pl

Mar 17, 2025  on Shopify

My Store

Mar 16, 2025  on Shopify

they reach to to customer and keep up with cart

Éala Ardmore

Mar 16, 2025  on Shopify

Holistic Doula

Mar 16, 2025  on Shopify

Carrie's Cleaning Box

Mar 16, 2025  on Shopify

Olla Cocooning

Mar 16, 2025  on Shopify

Simple et efficace

Sarah Raye's Designs

Mar 15, 2025  on Shopify

TMX

Mar 15, 2025  on Shopify

THE WOD GUYS

Mar 13, 2025  on Shopify

OHUUS

Mar 13, 2025  on Shopify

i like it so far

SDB_Styles

Mar 13, 2025  on Shopify

Curly Assembly

Mar 12, 2025  on Shopify

I love Shopify Email. I switched to this app after I couldn't afford using a paid third-party email service. It was a very easy switch, and I like all of the new automations I can experiment with!

KAJ

Mar 12, 2025  on Shopify

See My Curls

Mar 11, 2025  on Shopify

A GAME CHANGING APP that actually works and it's FREE!!! Wow, a Shopify app that actually works and it's free as well. I've been using this Shopify Email for the past 13 months and I have to say I love it. It works so well with 40% plus open rates and it's quite easy to use. I wanted to use this app for a year before I could compare (and review) it to two other very popular and expensive email marketing apps that I had used for over 5 years combined. I love that it has similar features like the other expensive apps. Some of the similar features are automated discount links, very useful templates and AI generated options. My only suggestion that I would like this app to improve is to have a 'Save' or a template option for email footer.

Made4Us

Mar 11, 2025  on Shopify

Ghoulish Needs

Mar 10, 2025  on Shopify

BabyDolls

Mar 10, 2025  on Shopify

amazing

Lifestancewax

Mar 10, 2025  on Shopify

非常推荐

Ma boutique

Mar 09, 2025  on Shopify

Bien aidé pour avancer dans ma démarche.

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